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Added 6 mins ago
AC
Reward and Equity - Manager
ACCA Careers
Calgary, AB
- Full-time
We’re looking for a Manager, Global Equity & Reward to help deliver innovative equity compensation solutions for multinational clients. In this role, you’ll manage projects across the full…
Added 21 mins ago
CL
Marketing Digital Coordinator
CRAFT Living Inc.
Vancouver, BC · Greater Vancouver Metropolitan Area
- Full-time
This is a hands-on role for a marketer who can move comfortably between digital execution, analytics and project coordination. You will work with the Marketing Manager and Senior Creative…
Added 21 mins ago
MC
Senior Manager, Data Governance (36122)
Myticas Consulting
Toronto, ON
- Full-time
They are seeking an experienced Senior Manager, Data Governance to establish and operationalize an enterprise data governance framework, ensuring data ownership, stewardship, quality,…
Added 21 mins ago
LD
Senior Manager, E-Commerce - Digital Merchandising (Contract)
Loblaw Digital
Toronto, ON
- Full-time
On shoppersdrugmart.ca and the Shoppers Drug Mart (SDM) app, customers can shop a breadth of products while also receiving great offers with the convenience of orders shipping direct to…
Added 21 mins ago
P
Digital Operations Manager
PHD
Toronto, ON
- $45,000 to $50,000 CAD / year
- Full-time
Align pixel strategy with reporting needs (last-click, data-driven attribution, incrementality) and with analytics teams.
Added 37 mins ago
IH
Lead | Surgical Service Network
Interior Health Authority
Kelowna, BC
- Full-time
The Lead, Surgical Services Network prepares and coordinates high priority surgical and/or gastrointestinal endoscopy projects from initial planning though implementation and evaluation at…
Added 1 hour ago
WC
Senior Manager, Data Analytics
Walmart Canada
Mississauga, ON
- Full-time
A key mandate of this role is to drive AI and analytics transformation across Merchandise Operations. Through a deep understanding of the business, its financial priorities and operational…
Added 1 hour ago
S
Demand & Content Marketing Lead | Responsable Marketing de la Demande et Contenu
Sadie
Montreal, QC · Saint-Laurent, QC
- Full-time
…ground up. You'll be the hotel division's first marketing hire, reporting to the VP of Sales & Partnerships. You'll own the numbers that turn hotel attention into sales conversations,…
Added 1 hour ago
C
Senior Manager, Safety Management System & Safety Culture
CAE
Montreal, QC
- Full-time
The Senior Manager, Safety Management System & Safety Culture serves as CAE's lead for the development, governance, promotion and continual improvement of the Global Safety Management…
Added 1 hour ago
Senior Manager, Enterprise Capabilities
City of Vancouver
Vancouver, BC
The Senior Manager: Enterprise Capabilities, Technology Services is responsible for planning, directing and co-ordinating the operations and strategic development of services and products…
Added 1 hour ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role…
Added 1 hour ago
A
Information Technology (IT) Manager
Argus
AB · Edmonton, AB
- Full-time
The IT Manager leads the IT, ERP, and Corporate Reporting functions, ensuring reliable and secure systems, controlled access to accurate business information, and the identification and…
Added 1 hour ago
B
Senior Marketing Manager, Lifecycle, Digital Investing
BMO
Toronto, ON · FCP
- Full-time
Consults on marketing solutions delivered across BMO’s digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience.…
Added 1 hour ago
T
Senior Finance Analyst
TD
Toronto, ON
- Full-time
This role reports to the Senior Finance Manager, BWI Finance, within the Global Technology & Solutions (GTS) Finance team. GTS plays a critical role in enabling the bank's strategic…
Added 2 hours ago
HI
Project Manager
HRbrain Inc.
Montreal, QC
- Contract
Senior Project Manager, you will join the Strategic Initiatives Delivery team within Architecture, Data & Analytics to manage delivery of medium to large scale projects working…
Added 2 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
This is not a reporting role - it is a decision-enabling role, with full visibility across Orders, Revenue, Margin, EBITDA, and Cash.
Added 2 hours ago
SR
AI & Data Governance Program Manager
Swim Recruiting
Vancouver, BC
- $80 to $90 CAD / hour
- Contract
As a result of investment in AI our client is seeking a Program Manager for their AI and Data Governance program, owning the day-to-day operations and roadmap that help enterprise data and…
Added 2 hours ago
W
Senior Manager, Data Analytics
Walmart
Mississauga, ON
- Full-time
A key mandate of this role is to drive AI and analytics transformation across Merchandise Operations. Through a deep understanding of the business, its financial priorities and operational…
Added 2 hours ago
E
Manager, Product Strategy & Operations
eBay
Toronto, ON
- Full-time
At eBay, we offer an outstanding chance to lead and innovate within our Services & Experience portfolio, spanning ads, shipping, payments, monetization, compliance, and risk. As the…
Added 2 hours ago
R
Manager, Sales – Quebec City and Regions (Media Solution) (Telework/Hybrid)
Radio-Canada
Quebec, QC
- Full-time
Reporting to the Senior Manager, Regional Sales, you will play a key strategic and operational role on the regional Media Solutions sales team.
Added 2 hours ago
AX
Underwriting Manager, Middle Market Package
AXA XL
Toronto, ON
- Full-time
As Underwriting Manager you will lead the Middle Market underwriting team focusing on property and casualty package for mid-sized businesses across Canada. Working with brokers and clients…
Added 2 hours ago
RH
Financial Reporting Manager
Robert Half
Vancouver, BC
- $115,000 to $125,000 CAD / year
- Full-time
Our client, a well-established and growing organization located in Downtown Vancouver, is seeking a Financial Reporting Manager to join their team in a hybrid capacity. This is an exciting…
Added 2 hours ago
KD
Premier directeur/Première directrice, Intelligence d’affaires et rapports | Senior Manager, Business Intelligence & Reporting
Keurig Dr Pepper Canada
Montreal, QC
- Full-time
Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to…
Added 2 hours ago
T
Senior Business Program Analyst
TD
Toronto, ON
- Full-time
Reporting to the Senior Manager, Wealth Process Excellence, the ideal candidate combines strong analytical capabilities, an understanding of Wealth businesses, and the ability to…
Added 2 hours ago
T
Manager, Business Management
TD
Toronto, ON
- Full-time
Within Canadian Commercial Banking Portfolio Management & Governance (PMaG), the Manager, Business Management is an individual contributor responsible for leading and integrating key…

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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