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Added 3 mins ago
ML
Project Controls Manager
Maple Leaf Foods Inc.
Mississauga, ON
- $96,000 to $141,000 CAD / year
- Full-time
The Manager, Project Controls plays a key role in supporting the Corporate Engineering & Reliability team in the successful delivery of major capital projects across the Maple Leaf Foods…
Added 3 mins ago
AT
Recruitment and HR Coordinator
Arrow Transportation Systems Inc.
Kamloops, BC
- Full-time
The following general HR support duties are performed at the direction of the senior HR team member.
Added 17 mins ago
IB
business development manager
InsureLine Brokers (Platinum)
Calgary, AB
- Full-time
Added 17 mins ago
EI
Senior Municipal Engineer
Egis in Canada
Calgary, AB
- $130,000 to $170,000 CAD / year
- Full-time
Senior Municipal Engineer responsible for leading roadway and municipal infrastructure design initiatives within Canada. The role sits within a municipal engineering team supporting…
Added 17 mins ago
B
Senior Manager, Physical Security
BGIS
Markham, ON
- Full-time
The Senior Manager, Physical Security will be a key member of the BGIS Corporate Security and Business Continuity Management team, and will lead North American physical security…
Added 17 mins ago
G
Senior Project Coordinator - Buildings
Graham
Vancouver, BC
- Full-time
Graham is actively recruiting for a Senior Project Coordinator to join our Buildings Division. Reporting to the Senior Operations Manager, this role plays a key part in the successful…
Added 17 mins ago
T
Senior Project Manager (Experiential Production)
THE·TEAM
Toronto, ON · Greater Toronto Area, Canada
- Full-time
…logistics planning, through the delivery of asset production, on-site installation, execution, dismantling, and return…
Added 17 mins ago
G
Project Coordinator - Infrastructure
Graham
North Vancouver, BC
- Full-time
Graham is actively recruiting for a Project Coordinator to support our Infrastructure Division. Reporting to the Senior Project Manager, the Project Coordinator plays a key role in the…
Added 17 mins ago
FB
Quality Control Manager
Forbes Bros. Group of Companies
St. Albert, AB
- Full-time
The Quality Control Manager is responsible for implementing and overseeing quality programs across assigned transmission powerline, utility, and civil construction projects. Working closely…
Added 17 mins ago
FB
Quality Control Manager
Forbes Bros. Group of Companies
Leduc, AB
- Full-time
The Quality Control Manager is responsible for implementing and overseeing quality programs across assigned transmission powerline, utility, and civil construction projects. Working closely…
Added 17 mins ago
FB
Quality Control Manager
Forbes Bros. Group of Companies
Stony Plain, AB
- Full-time
The Quality Control Manager is responsible for implementing and overseeing quality programs across assigned transmission powerline, utility, and civil construction projects. Working closely…
Added 17 mins ago
CM
Search Lead
Critical Mass
Toronto, ON
- Full-time
…indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority…
Added 17 mins ago
FB
Quality Control Manager
Forbes Bros. Group of Companies
Sherwood Park, AB
- Full-time
The Quality Control Manager is responsible for implementing and overseeing quality programs across assigned transmission powerline, utility, and civil construction projects. Working closely…
Added 17 mins ago
FB
Quality Control Manager
Forbes Bros. Group of Companies
AB · Edmonton, AB
- Full-time
The Quality Control Manager is responsible for implementing and overseeing quality programs across assigned transmission powerline, utility, and civil construction projects. Working closely…
Added 18 mins ago
PP
Support Services Manager
Park Place Seniors Living
Surrey, BC
- Full-time
JOB SUMMARY: The Support Services Manager is responsible for recruiting, training and supervision of Housekeepers, Laundry Aides and may also oversee Food Services and Maintenance. Ensures…
Added 32 mins ago
WW
Electronic Hardware Developer II
Watts Water Technologies
Vernon, BC · Tekmar Control Systems
- Full-time
While performing the job duties, you will be working on-site at a manufacturing facility and will perform the majority of your duties in an office environment. You may, at times, be…
Added 32 mins ago
CB
Infection Prevention & Control Manager
Clark Builders
Calgary, AB · Edmonton, AB · AB · Vancouver, BC
- Full-time
The Infection Prevention and Control (IPAC) Manager provides leadership, coordination, and oversight of infection prevention and control requirements for construction activities, with…
Added 47 mins ago
TS
Building Automation Systems (BAS) Engineer/Technician
TalentSphere Staffing Solutions
Toronto, ON
- Full-time
Perform site visits and interact directly with clients, contractors, and project teams.
Added 47 mins ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 47 mins ago
HT
Senior Financial Analyst - Corporate Accounting
Husky Technologies
Bolton, ON
- Full-time
Reporting to the Finance Manager, Corporate Consolidations and working with our global Husky Finance teams, the Senior Financial Analyst plays a critical role in the timely and accurate…
Added 47 mins ago
SI
Manager, Health & Safety
Saputo Inc.
Port Coquitlam, BC
- Full-time
Ability to communicate key HOP messages to senior leaders, site leaders, workforce and business partners
Added 47 mins ago
SR
AI & Data Governance Program Manager
Swim Recruiting
Vancouver, BC
- $80 to $90 CAD / hour
- Contract
6-month contract Program Manager role to support AI and data governance at a large publicly traded organization.
Added 47 mins ago
IG
Bilingual Executive Assistant
Insight Global
Montreal, QC
- $30 to $35 CAD / hour
- Contract
Office Manager or Site Coordinator experience supporting a large employee population.
Added 47 mins ago
FB
Senior Project Manager
Forbes Bros. Group of Companies
Toronto, ON
- Full-time
The Senior Project Manager leads complex utility, energy, and infrastructure projects from early contractor involvement and pre-construction through engineering, procurement, construction,…
Added 48 mins ago
Senior Project Manager (12-Month Contract)
Atlas Corp.
Vancouver, BC
The Senior Project Manager is expected to coach project teams, promote project management best practices, and contribute to the ongoing maturity of project delivery across Seaspan. This…

Adelphi Group

Search Lead

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Nov 4, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

The Role:

At Critical Mass, the Search Lead advances account- and practice-level priorities by leading data-driven Search strategy and delivery for a leading financial-services client. The role brings together search engine optimization (SEO), generative engine optimization (GEO), and AI Search to turn consumer intent, technical performance, content, brand signals, and competitive intelligence into prioritized roadmaps and measurable business outcomes. Reporting to the Search Director, the Search Lead partners closely with them to investigate, validate, and strengthen the overarching Search strategy, bringing forward alternative approaches and opportunities to amplify impact while leading day-to-day execution, cross-disciplinary collaboration, and team development.

You Will

Search Strategy and AI Discovery

Partner with the Search Director to investigate, validate, and refine integrated SEO/GEO/AI Search strategies, identifying alternative approaches and opportunities to amplify strategic impact while leading day-to-day execution, current-state assessments, strategic recommendations, and prioritized roadmaps.

Direct AI brand and narrative audits to understand how a client’s brand, products, and services appear across major AI platforms, examining visibility, sentiment, citations, recommendation frequency, sources, and AI-generated narratives.

Map search demand, consumer intent, and AI-assisted financial discovery journeys, identifying priority topics, conversational prompts, decision points, and content opportunities.

Lead competitive and category benchmarking across search and AI environments, evaluating competitors, aggregators, and category leaders to uncover visibility gaps, whitespace opportunities, and narrative advantages.

Develop an integrated brand ecosystem GEO strategy across owned, earned, and paid channels, aligning content, authority signals, partnerships, and brand narratives.

Technical, Content, and Channel Optimization

Oversee technical SEO and AI-readiness assessments covering crawlability, indexability, rendering, semantic structure, schema markup, site architecture, internal linking, and content accessibility; prioritize barriers to discoverability and citation authority with technical teams.

Guide content optimization strategies across product pages, FAQs, educational content, and supporting assets, emphasizing semantic clarity, embedding alignment, answer-first formats, relevant topic coverage, and discoverability in traditional and AI-generated results.

Provide ongoing technical and content optimization recommendations and implementation support, informed by search behavior, major algorithm changes, and developments in large language models and AI discovery.

Coordinate integrated SEO/SEM strategies and measurement to strengthen brand visibility throughout the funnel, improve efficiency, and connect organic, paid, and relevant social search opportunities.

Performance, Client Partnership, and Cross-Functional Delivery

Define success metrics tied to client business objectives; develop holistic dashboards and interpret performance across traditional and AI search, including visibility, citations, competitive presence, and other relevant outcomes.

Lead ongoing performance monitoring and quarterly SEO/GEO reporting, supported by monthly planning and status discussions that clarify priorities, progress, findings, next steps, and strategic opportunities.

Facilitate recurring working sessions across content, paid media, social, PR, creative, analytics, technology, and partner agencies; establish aligned priorities, shared briefs, and coordinated execution.

Deliver polished, insight-led reports, strategic points of view, and presentations for senior internal and client stakeholders, translating complex data and technical topics into actionable decisions.

Team and Practice Leadership

Lead and organize Search workstreams, translating project requirements into clear assignments and next steps; oversee quality, timelines, and consistency of client deliverables while keeping Search discipline and account leads informed.

Manage and coach direct reports where assigned, proactively assess team needs, review and refine work and presentations, and support career development aligned with Critical Mass expectations.

Advance Search practice capabilities through knowledge-sharing, cross-disciplinary education, strategic frameworks, tools, processes, and automation; support new business pitches, RFPs, and opportunities to expand existing client programs.

What You Will Do

Advanced understanding of Search strategy and SEO, including technical optimization, search-driven content strategy, consumer intent, competitive analysis, and the translation of insights into business priorities.

Ability to lead GEO and AI Search strategy, including AI visibility and narrative analysis, prompt and journey research, AI-oriented technical and content assessments, and practical optimization recommendations.

Strong analytical judgment and data storytelling skills, with the ability to establish success measures, uncover market and brand-level opportunities, and deliver clear recommendations to senior stakeholders.

Advanced familiarity with first-party analytics and search platforms (such as Adobe Analytics, Google Analytics, Google Search Console, and Google Ads) and third-party research and auditing tools (such as BrightEdge, SEMrush, Ahrefs, and Screaming Frog).

Advanced spreadsheet skills, including pivot tables, lookup functions, and large-dataset analysis; ability to use visualization and automation to improve analysis and reporting.

Strong written and verbal communication, presentation, stakeholder-management, and facilitation skills, with the ability to refine team output and communicate technical concepts clearly.

Demonstrated ability to lead and develop teams, collaborate across disciplines, solve complex business challenges, maintain high quality standards, and manage competing priorities.

Breadth across Search specializations, including SEO/SEM integration and measurement; knowledge of social search optimization (such as YouTube SEO), data visualization, and automation is valuable.

Ability to identify new strategic and process opportunities and contribute to client growth discussions, pitches, and new service development.



Toronto: $100,000-$130,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Search Lead will develop and execute integrated search strategies, including SEO, GEO, and AI-driven discovery for a major financial services client. They will also lead cross-functional teams, manage performance reporting, and provide strategic insights to senior stakeholders.

Requirements

Candidates must possess advanced knowledge of search strategy, technical SEO, and AI-readiness assessments. Strong analytical skills, experience with industry-standard search platforms, and the ability to lead and develop teams are essential for this role.

Skills

Search Engine Optimization
Generative Engine Optimization
AI Search
Strategic Planning
Data Analysis
Competitive Benchmarking
Technical SEO
Content Strategy
Performance Monitoring
Stakeholder Management
Team Leadership
Adobe Analytics
Google Analytics
Google Search Console
BrightEdge
SEMrush

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
AI Search
SEO
SEM
Strategy
Financial Services
Data-driven
Technical SEO
Content Optimization
Competitive Intelligence
Adobe Analytics
Google Analytics
Google Search Console
Google Ads
BrightEdge
SEMrush
Ahrefs
Screaming Frog
Large Language Models
Schema Markup
Data Visualization
Automation
Account Planning
Brand Strategy
Performance Reporting
Cross-functional Collaboration
Team Leadership
AI Platforms
Consumer Intent

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