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Added 19 mins ago
AC
Communications Specialist
Aston Carter
Calgary, AB
- $36 to $38 CAD / hour
- Contract
Aston Carter fournit des solutions de talent de classe mondiale à des milliers de clients à travers le monde. Spécialisés dans la comptabilité, la finance, les ressources humaines,…
Added 19 mins ago
AC
Project Coordinator
Aston Carter
Calgary, AB
- $75,000 to $90,000 CAD / year
- Full-time
The Project Coordinator plays a critical role in supporting multiple concurrent client engagements, executive search projects, and internal operations within a fast-paced professional…
Added 1 hour ago
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- Full-time
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Added 1 hour ago
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…recurring impact. You'll work closely with our co-founder to find solutions and stay flexible so our customers can hit their financial and operational…
Added 1 hour ago
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Added 2 hours ago
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Added 3 hours ago
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Langley (District), BC · Langley, BC
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Added 4 hours ago
SS
IT Manager
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- Full-time
…team. The IT Manager builds strategic plans and technology solutions based on client business goals. Responsible for leading a team of technical professionals, this position oversees the…
Added 4 hours ago
V
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Toronto, ON
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Added 4 hours ago
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- Full-time
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RQ11697 – Change Management Consultant – Senior
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Added 5 hours ago
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General Counsel and Corporate Secretary
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- Full-time
…Defence Construction Canada’s (DCC) senior legal and governance executive. The incumbent plays a critical role in enabling the corporation's success by providing strategic, independent and…
Added 5 hours ago
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Sales Executive (Retail)
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- $150,000 to $225,000 CAD / year
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Added 5 hours ago
Human Resources Consultant (2 year contract)
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Facilitate group meetings/focus groups for client areas, analyze information collected and counsel managers regarding any trends / issues identified
Added 6 hours ago
HW
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Added 6 hours ago
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Sr. Manager, Product Management
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- Full-time
…integrated applications to design, generate, edit, and deliver client communications. Core Communications runs on OpenText’s cloud platform as an integrated communications capability for…
Added 6 hours ago
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Sr. Manager, Product Management
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- Full-time
…integrated applications to design, generate, edit, and deliver client communications. Core Communications runs on OpenText’s cloud platform as an integrated communications capability for…
Added 6 hours ago
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Added 6 hours ago
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Sr. Manager, Product Management
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…integrated applications to design, generate, edit, and deliver client communications. Core Communications runs on OpenText’s cloud platform as an integrated communications capability for…
Added 6 hours ago
AC
Analyste Financier Principal
Aston Carter
Montreal, QC
- $80,000 to $108,000 CAD / year
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Adelphi Group

Senior Manager, Integrated Media

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Sep 8, 2026

Original job description

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Earned Media

Job Description:

Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results.

Our Toronto office is looking for a Senior Manager – Integrated Media, who is a seasoned public relations consultant responsible for providing strategic client counsel around media and influencer engagement to help drive the cultural conversation for some of the most iconic consumer and healthcare brands in Canada – and on the planet.

About You: You live for the thrill of the pitch, thrive on building meaningful media and influencer relationships, and understand how to transform a simple announcement into an unforgettable story. Whether you’re shaping executive narratives or driving viral, culture-defining campaigns, you know how to connect with audiences at every touchpoint. If you bring deep creative energy, love brands that spark joy, and are ready to deliver high-impact integrated media strategies, we want to hear from you.

RESPONSIBILITIES:

Media Relations & Strategy: Proactively monitor the media landscape, build and maintain strong relationships with journalists, craft compelling pitches, and conduct outreach to reporters across consumer, lifestyle, health and trade publications.
Content Development: Draft high-quality, earned-first storytelling materials, including press releases, pitch angles, messaging frameworks, client emails, and social media copy that people can't help but pay attention to.
Influencer & Creator Ecosystem Management: Build and nurture long-term relationships with a diverse network of creators and key opinion leaders (KOLs); lead end-to-end influencer strategy - from brand-safety vetting and contract negotiations to collaborative co-creation - ensuring creator content is deeply integrated into the broader brand experience.
Strategic Ideation: Actively participate in team brainstorms, bringing fresh, actionable, and culturally resonant ideas to the table to advance client priorities.
Event Planning & Activations: Support the logistics, vendor coordination, and on-the-ground execution of consumer-facing events, media mailers, and brand experiences, ensuring details aligns with the broader campaign strategy.
Account, Budget & KPI Oversight: Manage end-to-end account execution and client deliverables (timelines, meetings, detailed reporting) while setting program KPIs, tracking performance metrics, and governing project budgets and resource allocations to maximize efficiency and ROI.

PREFERRED EXPERIENCE:

Client Counsel & Relationship Management: Demonstrated ability to build trust and rapport at all levels.
Integrated Media & Cultural Intelligence: Deep understanding of the modern media landscape, digital creator ecosystems, and pop culture trends; strong ability to identify emerging news hooks and leverage media intelligence/influencer platforms effectively.
Critical Thinking & Problem-Solving: Asks probing questions, anticipates roadblocks, and exercises sound judgment to resolve complex client or operational challenges swiftly and diplomatically.
Operational Excellence & Precision: Proven ability to manage multi-faceted campaigns under tight deadlines; meticulous attention to detail across written deliverables, logistics, budget tracking, and performance measurement.
Collaborative Leadership & Energy: A proactive, solutions-oriented team player who brings positive energy to cross-functional teams; skilled at coaching junior staff, resolving cross-team friction, and cultivating a high-performing, inclusive work culture.
Written & Executive Communication: Exceptional writing and editing skills across diverse formats - from media pitches and messaging frameworks, client presentations, and influencer briefs.
Public relations experience of approximately 6-7 years. Agency experience is an asset.
University degree in Public Relations, Communications, Journalism or related field.

Salary Range: $80,000 - $95,000

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

$80,000 - $95,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Senior Manager will lead integrated media strategies, including media relations, influencer ecosystem management, and content development. They are also responsible for overseeing account execution, managing budgets, and tracking performance KPIs to ensure client success.

Requirements

Candidates should have approximately 6-7 years of public relations experience, ideally within an agency setting. A university degree in Public Relations, Communications, Journalism, or a related field is required.

Skills

Media Relations
Influencer Marketing
Strategic Communications
Public Relations
Content Development
Campaign Management
Budget Management
KPI Tracking
Storytelling
Client Counsel
Event Planning
Social Media Copywriting
Media Outreach
Project Management
Crisis Management
Relationship Management

Visa sponsorship

Not detected in the job text

Keywords

Public Relations
Integrated Media
Media Relations
Influencer Marketing
Content Strategy
Brand Reputation
Earned Media
Digital Creator Ecosystem
Strategic Ideation
KPIs
Budget Oversight
Agency Experience
Communications
Journalism
Media Landscape
Stakeholder Engagement
Event Logistics
Client Counsel
Project Management
Performance Measurement
Cultural Intelligence
Storytelling
Media Pitching
Social Media
Brand Experience

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