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Adelphi Group

Senior Media Planner

Toronto, ON, Canada

Salary Range $70,000 - $85,000 · Full-time

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Job details

Pay: Salary Range $70,000 - $85,000
Job type: Full-time
Experience: 5+ years experience as a digital media manager
Posting language: English
Posted: Sep 18, 2026

Original job description

Agency:

Critical Mass

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions. The ideal candidate has a strong understanding and capability of mining consumer insights and turning them into meaningful connection strategies and channel recommendations.

You Will:

Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief
Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
Effectively manage ongoing client expectations in regard to workback schedule, and deadlines.
Develop ability to effectively manage client conversations and expectations.
Act as primary campaign contact for internal and external discipline teams (creative, PR, events, etc).
Remain up-to-date with latest updates from major media partners.
Ensure that all media plans adhere to the agency's values, philosophies and processes.
Maintain the media plan and regularly evaluate campaign performance.
Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
Initiate and coordinate the media buying process that delivers exceptional results.
Oversee the administration and maintenance of media buys.
Assist with training junior employees on tools and processes.
Ensure client budgets are managed and on track, plus responsible for accurate and timely client finance reports and budget control reports (BCRs).
Support the creation of campaign post reports.
Prepare media POVs/evaluations.
Source and evaluate proposals from media partners as required. Continue to proactively develop knowledge of the media landscape
Act with innovation and curiosity at the core of your recommendations

You Have:

5+ years experience as a digital media manager
2+ as the direct client contact and lead specific to media
Enthusiastic personality and entrepreneurial spirit (willing to stretch outside your comfort zones)
Well versed in standard and rich media ad trafficking software for display, video, mobile, search and other emerging channels.
Familiar with and passionate about media in Canada
Strong interpersonal, written and verbal communication skills
Ability to multi-task and meet deadlines while paying attention to details. Time management skills are critical.
Able to work effectively across functional groups or geographic offices
Good project management, planning and organizational skills
Ability to work independently, yet seek help when needed
Able to quickly adapt to new situations
Experience within an integrated advertising agency
Proficient with both syndicated (e.g. Telmar/Vividata, MediaRadar, Infosys) and proprietary media research tools along with billing tools (e.g. Prisma).
Familiarity with activation platforms is an asset (e.g. Meta, DV360, CM360)
Client service oriented. Strong learning agility, with a passion for continuous development
Excellent communication skills (both written and verbal)
Highly developed organizational skills with a strong attention to detail accuracy
Ability to work collaboratively as well as independently
Proactive approach to problem solving, assisting the team, self-development, etc.
Ability to develop and foster relationships with media partners
Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)
Willingness to be visible and “own a room”

Salary Range $70,000 - $85,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Senior Media Planner is responsible for preparing and presenting integrated media plans, proposals, and analysis to satisfy client objectives. They act as the primary campaign contact for internal and external teams while ensuring media budgets and campaign performance are effectively managed.

Requirements

Candidates must have at least 5 years of experience in digital media management with 2 years in a direct client-facing role. Proficiency in media research tools, ad trafficking software, and strong organizational and communication skills are required.

Skills

Media planning
Media buying
Consumer insights
Digital media management
Ad trafficking
Project management
Budget management
Data analysis
Strategic planning
Communication skills
Organizational skills
Microsoft Office Suite
Media research tools
Activation platforms

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Media Buying
Digital Media
Consumer Insights
Ad Trafficking
Display Advertising
Video Advertising
Mobile Advertising
Search Advertising
Telmar
Vividata
MediaRadar
Infosys
Prisma
Meta
DV360
CM360
Microsoft Office
Budget Control
Campaign Management
Client Relations
Integrated Advertising
Media Landscape
Strategic Recommendations
Project Management

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