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Added 2 mins ago
DG
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CO
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B
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CC
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TS
Canada | Winter 2027 Internship Program | Canada | Programme de stage d'hiver 2027
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HT
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Added 1 hour ago
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…infrastructure providers, including Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP), to offer customers maximum choice for their SAP private cloud…
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Added 1 hour ago
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Proficiency in Microsoft applications including Outlook, Excel and Word
Added 1 hour ago
FH
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Added 1 hour ago
WI
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Adelphi Group

Senior Planner, Connections Planning

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Sep 22, 2026

Original job description

Agency:

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Position Summary The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.   Key Responsibilities Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief. Prepare and present evaluations of media opportunities, media trends and issues of interest to clients. Effectively manage ongoing client expectations in regards to work back schedule, and deadlines. Develop ability to effectively manage client conversations and expectations. Remain up-to-date with latest updates from major media partners. Ensure that all media plans adhere to the agency's values, philosophies and processes. Maintain the media plan and regularly evaluate campaign performance. Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful. Initiate and coordinate the media buying process that deliver exceptional results. Oversee the administration and maintenance of media buys. Assist with training junior employees on tools and processes. Ensure client budgets are managed and on track. Responsible for accurate and timely client finance reports and budget control reports (BCRs). Support the creation of campaign post reports. Prepare media POVs/evaluations. Source and evaluate proposals from media partners as required. Continue to proactively develop knowledge of the media landscape.   Desired Skills & Experience Post-Secondary education (or equivalent work experience) – University graduate and/or advertising/marketing college degree preferred. Minimum of two (2) years’ experience in integrated media planning. Experience within an integrated advertising agency. Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma). Client service oriented. Strong learning agility, with a passion for continuous development. Excellent communication skills (both written and verbal). Highly developed organizational skills with a strong attention to detail accuracy. Excellent ability to manage and prioritize time effectively. Ability to work collaboratively as well as independently. Proactive approach to problem solving, assisting the team, self-development, etc. Ability to develop and foster relationships with media partners. Proficient in Microsoft Office Suite (Word, Excel and PowerPoint). UM is a global media agency committed to Futureproofing our clients’ businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of clients including the following in Canada: BMO, Sobeys, PokerStars, FanDuel, Johnson & Johnson, SkipTheDishes, Sony, Spotify and Hershey. UM is the number one agency in Canada, as ranked by RECMA, and the most awarded media agency at the Media Innovation Awards and CMA Awards for the past two years. For more information, please visit umww.ca. What's in it for you? •    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round. •    A flexible hybrid work model that works for you. •    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone. •    A chance to be part of and grow within a global network of agencies. •    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge. UM is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com. 



Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Senior Planner is responsible for preparing and presenting integrated media plans, proposals, and analysis while managing client expectations and budgets. They also oversee the media buying process, maintain campaign performance, and assist in training junior staff.

Requirements

Candidates should have at least two years of experience in integrated media planning within an advertising agency. Proficiency in media research tools and strong organizational and communication skills are required.

Skills

Media planning
Media buying
Media research
Budget management
Data analysis
Communication skills
Organizational skills
Time management
Problem solving
Microsoft Office Suite
Clear Decisions
Vividata
Neilson
Prisma

Benefits

Paid time off
Vacation
Monthly wellness days
Four-day long weekends
Half-day summer Fridays
Meeting-free Friday afternoons
Flexible hybrid work model
Formal training opportunities
Mental health training
Inclusion education

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Media Buying
Integrated Advertising
Client Service
Budget Control
Media Research
Clear Decisions
Vividata
Neilson
Prisma
Microsoft Office
Campaign Performance
Media Landscape
Business Analytics
Consumer Journey
Strategic Planning
Media Proposals
Finance Reporting
Project Management
Diversity and Inclusion

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