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Adelphi Group

Senior Planner, Connections Planning

Toronto, ON, Canada

Salary range $55,000 -$65,000 · Full-time

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Job details

Pay: Salary range $55,000 -$65,000
Job type: Full-time
Posting language: English
Posted: Oct 26, 2026

Original job description

Agency:

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Position Summary

The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
Develop ability to effectively manage client conversations and expectations.
Remain up-to-date with latest updates from major media partners.
Ensure that all media plans adhere to the agency's values, philosophies and processes.
Maintain the media plan and regularly evaluate campaign performance.
Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
Initiate and coordinate the media buying process that deliver exceptional results.
Oversee the administration and maintenance of media buys.
Assist with training junior employees on tools and processes. Ensure client budgets are managed and on track.
Responsible for accurate and timely client finance reports and budget control reports (BCRs).
Support the creation of campaign post reports. Prepare media POVs/evaluations.
Source and evaluate proposals from media partners as required. Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

Post-Secondary education (or equivalent work experience) – University graduate and/or advertising/marketing college degree preferred.
Minimum of two (2) years’ experience in integrated media planning.
Experience within an integrated advertising agency.
Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
Client service oriented. Strong learning agility, with a passion for continuous development.
Excellent communication skills (both written and verbal).
Highly developed organizational skills with a strong attention to detail accuracy.
Excellent ability to manage and prioritize time effectively.
Ability to work collaboratively as well as independently.
Proactive approach to problem solving, assisting the team, self-development, etc.
Ability to develop and foster relationships with media partners.
Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Salary range $55,000 -$65,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Senior Planner is responsible for preparing and presenting integrated media plans, proposals, and analysis to satisfy client objectives. They also oversee the administration of media buys, manage client budgets, and assist in training junior team members.

Requirements

Candidates must have at least two years of experience in integrated media planning within an advertising agency. Proficiency in media research tools and strong organizational and communication skills are required.

Skills

Media planning
Media buying
Budget management
Media research
Communication skills
Organizational skills
Time management
Microsoft Office Suite
Clear Decisions
Vividata
Neilson
Prisma
Strategic planning
Data analysis

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Media Buying
Advertising Agency
Integrated Media
Client Services
Budget Control
Media Research
Clear Decisions
Vividata
Neilson
Prisma
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Campaign Performance
Media Landscape
Marketing
Strategic Planning
Data Analysis
Reporting

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