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Adelphi Group

Senior Site Analyst

Toronto, ON, Canada

$70,300 - $95,000 omc approved on 9/8/2026 · Full-time

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Job details

Pay: $70,300 - $95,000 omc approved on 9/8/2026
Job type: Full-time
Experience: 5+ years of experience in site analysis and advanced knowledge of Adobe Analytics with an understanding of related Adobe Marketing Cloud products
Posting language: English
Posted: Sep 18, 2026

Original job description

Agency:

Omnicom Precision Marketing

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.

The Sr. Analyst role will be responsible for analyzing site performance across a wide array of client sites, including differences in paid and earned traffic from media, search, social, email and other sources. This role will support the Associate Director in understanding the client’s business and analytic needs, in terms of developing reporting that promotes decision making and insights that drive to recommended actions. This role will work alongside a team of resources to automate reporting, develop insights, and identify opportunities to optimize future marketing efforts. In this role, the analyst will have exposure to a wide variety of data-driven analyses across media, site, email and social, and leverage Business Intelligence tools such as Power BI to effectively visualize that performance.

Responsibilities:

Serve a multitude of functions including, but not limited to, investigation of insights to explain causality of site performance and then recommend experience optimizations
Plan, design, and have ongoing accountability for the creation of cutting-edge visualizations to meet our client’s needs
Collaborate with clients and across agency teams to analyze cross-channel campaign performance, including media, social, email and site as well as creative performance
Support the evolution of the client’s analytical capabilities, including leveraging Adobe’s Customer Journey Analytics tool to assess individual and cross-channel performance
Continuously look for improvements, monitor quality levels, and manage quality problems
Lead client conversations related to ongoing initiatives where you help clients understand current performance and identify opportunities to optimize future efforts

Education and Experience

5+ years of experience in site analysis and advanced knowledge of Adobe Analytics with an understanding of related Adobe Marketing Cloud products
Demonstrated experience applying statistical analysis to datasets, visualizing results, and communicating the correct interpretation
Highly accountable self-starter with the ability to work well within a group, as well as independently
Bachelor’s degree in Engineering, Economics, Mathematics, Business, Computer Science or Data Science preferred
Must be proficient in MS Office (Excel and PowerPoint); Excel skills for data analysis required
Experience using website analytics tools such as Google Analytics, Adobe Analytics or Adobe Customer Journey Analytics
Experience using Power BI, Domo, Looker or Tableau preferred but not required
Some business and marketing understanding, to understand performance trends and develop insights into the causality of performance, leading to optimization recommendations
Must have strong communication skills, both verbal and written
Must be able to handle multiple client projects simultaneously
Demonstrated ability to learn new technologies and evolve as business requirements change

$70,300 - $95,000 omc approved on 9/8/2026

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Senior Site Analyst will analyze site performance across various channels and develop reporting to drive data-informed decision-making. They will also collaborate with agency teams and clients to optimize marketing efforts and visualize performance metrics using BI tools.

Requirements

Candidates must have 5+ years of experience in site analysis and advanced proficiency with Adobe Analytics. A bachelor's degree in a quantitative field such as Engineering, Economics, Mathematics, or Data Science is preferred.

Skills

Adobe Analytics
Data analysis
Power BI
Statistical analysis
Customer journey analytics
Reporting automation
Data visualization
Cross-channel performance analysis
Marketing analytics
Excel
PowerPoint
Google Analytics
Adobe Marketing Cloud
Communication skills
Project management

Visa sponsorship

Not detected in the job text

Keywords

Site Analysis
Adobe Analytics
Data Science
CRM
Customer Experience
Martech
Power BI
Adobe Customer Journey Analytics
Statistical Analysis
Data Visualization
Cross-channel Performance
Marketing Optimization
Business Intelligence
Excel
PowerPoint
Google Analytics
Adobe Marketing Cloud
Performance Trends
Causality Analysis
Digital Marketing

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