Sr. Analyst, Programmatic

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Responsibilities:

• Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc. 

• Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned. Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR/Spend, CPM, CPA, viewability, CPC, on Target %) 

• Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.  

• Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.) 

• Generate DSP conversion and remarketing pixels. 

• Generate campaign performance, delivery and site level reports from DSPs. 

• Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports. 

• Implement and troubleshoot DSP pixels within tag manager. 

• Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to match the data in the DSP). 

• Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.). 

• Escalate issues to senior operations lead(s) in a timely manner. 

• Build/set-up campaign reports within reporting dashboard, drawing meaningful insights that correlate to industry benchmarks and brand KPIs. 

• Address challenging questions about the campaign performance. 

• Recommend testing alternative platforms or media partners for specific campaign KPIs. 

• Document product feedback sheets when shifting campaigns to new platforms. 

Qualifications:

• Professional or Educational background in Marketing or Advertising would give leverage to this application.  

• Entry-level experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization. 

• Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.) 

• Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.)  

• Basic understanding of tagging for analytics. 

• Fundamental knowledge of online media metrics and analysis. 

• Strong learning agility, with a passion for continuous development. 

• Excellent communication skills (both written and verbal). 

• Highly developed organizational skills with attention to detail and accuracy. 

• Ability to work collaboratively as well as independently. 

• Proactive approach to problem solving, assisting the team, self-development, etc. 

• Ability to develop and foster relationships with media partners. 

• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint). 

• Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations. 

Salary Range: $45,000 - $50,000





$45,000 - $50,000

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