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Added 1 month ago
AG
Sr. Associate, Digital Activation
Adelphi Group
Toronto, ON
- Full-time
Reporting to Associate Director, Digital Activation (Team Lead), this interdisciplinary role requires the combination of strategy planning, hands-on-keyboard execution & ongoing…
Added 1 month ago
UO
Senior Specialist, Executive Development
University of Ottawa
Ottawa, ON · Desmarais Hall
- Full-time
The Senior Specialist, Executive Development plays an important role in building philanthropic relationships and managing a portfolio of donors and prospects for the Telfer School of…
Added 1 month ago
OC
Expression of Interest Consultant - Indigenous Studies (K-12) Leadership and Parent Engagement
Ottawa Catholic School Board
Ottawa, ON
- $51,234 to $119,943 CAD / year
- Full-time
- On-site
Support the development, implementation and monitoring of school and board improvement plans
Added 1 month ago
G
Executive Director
GoodWork.ca
Elora, ON
- Internship
We’re entering an exciting new phase of development and are seeking a part-time Executive Director to help lead us into our next chapter. This is an opportunity for an inspiring, hands-on…
Added 1 month ago
SJ
Manager, Occupational Therapy, Physiotherapy and Recreational Therapy
St. Joseph's Healthcare Hamilton
Hamilton, ON · Charlton Campus
- Full-time
3-5 years of progressive leadership experience required
Added 1 month ago
SJ
Development Officer, Major Gifts
St. Joseph's Healthcare Hamilton
Ottawa, ON · St Josephs Foundation
- Full-time
Flexible work arrangements including hybrid work (3 days in office, 2 days from home)
Added 1 month ago
D
Senior Analyst, Portfolio and Asset Management
Dream
Toronto, ON
- Full-time
We are always looking for the best and brightest to join our thriving community. Dream Impact Trust is currently looking for a Senior Analyst to assist with asset management and portfolio…
Added 1 month ago
EC
Research Analyst (Contract)
ECO Canada
Calgary, AB
- Contract
…individual to join the team immediately. Reporting to the Research Director, the successful candidate will demonstrate the knowledge, skills, and abilities necessary to conduct labour…
Added 1 month ago
CA
Senior Architect
Coles Associates Ltd
Charlottetown, PE
- Full-time
…supports growth, and celebrates success. From professional development opportunities and performance incentives to social events and community involvement, we take pride in fostering a…
Added 1 month ago
SD
Senior Manager, Trade relations, Generics Portfolio Strategy
Shoppers Drug Mart
Toronto, ON
- Full-time
The Senior Manager, Trade relations, Generics Portfolio Strategy reports directly to the Director, Trade relations, Generics in a role designed to help drive and execute the enterprise…
Added 1 month ago
SD
Director, Virtual Care Technology Applications
Shoppers Drug Mart
Mississauga, ON · Toronto, ON
- Full-time
Please note the Loblaw hybrid work model is 4 days in office
Added 1 month ago
SD
Senior Manager, Specialty Pharmacy-2
Shoppers Drug Mart
Calgary, AB
- Full-time
Reporting to the Director, Clinic and Specialty Programs, the Senior Manager, Specialty Pharmacy is responsible for the successful operation of our Shoppers Drug Mart Specialty Health…
Added 1 month ago
SD
Director, Specialty Retail Programs
Shoppers Drug Mart
Mississauga, ON
- Full-time
Reporting to the Senior Director, Specialty Retail & Pharmacy Operations, the Director, Specialty Retail Programs will be responsible for leading and evolving strategic Specialty Retail…
Added 1 month ago
SD
Specialist, Front Store Operations
Shoppers Drug Mart
Toronto, ON
- Full-time
Reporting directly to the Director, Front Store Operations, the incumbent liaises, collaborates, and coordinates between various Central Office departments to support the Stores and the…
Added 1 month ago
SD
Manager, Acquisition Operations
Shoppers Drug Mart
Toronto, ON
- Full-time
…acquisitions at Shoppers Drug Mart. Reporting to the Senior Director, Acquisitions & Business Development, this role is responsible for the hands-on management of operational integration…
Added 1 month ago
TS
Associate, Corporate Banking (Real Estate)
TD Securities
Toronto, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 1 month ago
CO
Manager of Revenue & Financial Planning
City of Summerside
Summerside, PE
- Full-time
Supporting and coordinating the City’s annual operating and capital budget development processes
Added 1 month ago
SH
Nurse practitioner
Saskatchewan Health Authority
Hafford, SK
- $52.59 to $62.91 CAD / hour
- Full-time
- On-site
Added 1 month ago
SH
Nurse practitioner
Saskatchewan Health Authority
Hafford, SK
- $52.59 to $62.91 CAD / hour
- Full-time
- On-site
Added 1 month ago
SD
Senior Director, Pharmacy Experience and Transformation
Shoppers Drug Mart
Toronto, ON
- Full-time
Reporting to the VP, Pharmacy Operations, Clinical Excellence and Transformation, the Senior Director, Pharmacy Experience and Transformation will lead the strategy and execution of…
Added 1 month ago
VC
Veterinarian, DVM, Medical Director, Secord Animal Hospital
VCA Canada
Toronto, ON
- Full-time
At Secord Animal Hospital we welcome a Veterinarian, DVM to join our team as Medical Director, in Toronto, Ontario. This dual role is a great opportunity to blend day-to-day hands-on…
Added 1 month ago
SD
Sr. Director, Pharmacy Services and Virtual Care
Shoppers Drug Mart
Toronto, ON
- Full-time
Sr. Director, Pharmacy Services & Virtual Care
Added 1 month ago
T
Associate, Corporate Banking (Real Estate)
TD
Toronto, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 1 month ago
IG
HR Operations Specialist
Inland Group of Companies
Halifax, NS · ITC- Halifax
- Full-time
…people strategies with business objectives. Reporting to the Director of HR, this role manages the full employee lifecycle from hire to retire, provides guidance on employee relations and…
Added 1 month ago
MR
Research Assistant 3, Youth Transitions Study (Graduate Lead / PAR & Photovoice)
Mount Royal University
Calgary, AB
- Part-time
…recommendations for policy and practice. The project will culminate in a community knowledge mobilization activity or public exhibit. The PAR projects will be supported nationally by Dr.…

Adelphi Group

Sr. Associate, Digital Activation

Toronto, ON, Canada

$60,000 - $65,000 · Full-time

Apply on interpublic.wd5.myworkdayjobs.com About employer

Applications open in a new tab.

Job details

Pay: $60,000 - $65,000
Job type: Full-time
Posting language: English
Posted: Oct 2, 2026

Original job description

Agency:

Initiative

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

The Senior Associate, Digital Activation possesses advanced tactical knowledge and programmatic expertise to develop innovative strategies and bring them to life in media buying tool (DSPs) to deliver impactful business results across various channels.

You are detail-oriented, strategic with strong logical thought process, and an unparalleled focus on client solution & campaign outcome. Coupled with the ability to work collaboratively with audience strategy, communications design, and data & analytic teams, to translate programmatic campaign requirement into actionable engagements with the suitable inventory partners, data vendors, and technology providers.

You demonstrate an in-depth understanding of the programmatic ecosystem & its key parties and stay up to date with the current trends & challenges facing the industry, to assist the team finding solution to ensure competitive edge to the client’s business.

Reporting to Associate Director, Digital Activation (Team Lead), this interdisciplinary role requires the combination of strategy planning, hands-on-keyboard execution & ongoing optimization of programmatic campaign, as well as support for the Associate Director in training/coaching junior members and aid in uplifting the overall efficiency of the team’s operation.

Key Responsibilities

PRIMARY DUTIES EXPECTATION

The Senior Associate, Digital Activation is responsible for providing strategic recommendations and setup programmatic campaigns in various DSPs in accordance with the client’s needs and expectations.

You are accountable to execute & always maintain oversight on all aspects of programmatic campaign management processes – from campaign strategy, audience list set-up, tagging recommendations & implementation, to campaign setup in DSP consoles, delivery management (pacing/budget/spend), and insights analysis, as well as billing reconciliation.

Knowledgeable, keep track of, and actively share experience on programmatic media buying (both proven & emerging channels), optimization strategies, troubleshooting guides, brand safety practices

Be accountable for your own campaigns within the assigned Line of Businesses, while also assisting junior team members on the following tasks, including but not limited to:

Manage and communicate frequently with internal & external stakeholders to ensure they are kept up to date on the progress of tasks and campaigns results

Develop audience targeting, data approach, inventory strategy, tactical recommendation, budget allocation as parts of delivering data-informed & logically-sound proposals

Ensure that programmatic proposal and any improvements/changes to campaigns align to and deliver a consistent brand & positive user ad experience where possible

Fully understand & can articulate rationales behind your recommendations to all parties involved throughout the campaign lifecycle

Proactively ensure that governance practices are followed when executing digital media buys when required provide full transparency into buy decisions

Setup, monitor, and regularly optimize campaign as per best practices, while managing pacing, performance, and quality to achieve campaign objectives

Generate & analyze reports not only from DSPs but also technology platforms to ensure visibility into where ads are appearing as well as implement automated reports that tracks campaign performance and support the development of new metrics

Perform campaign analysis, by turning large amounts of segmentation data into actionable insights, to assist with KPI setting and campaign benchmarks, optimizing and providing budget re-allocation guidance

Offer insights on how to improve campaign effectiveness through deep use of data and platforms functionality

Ensure that data sources (e.g. remarketing lists, 1st party data) and technologies (custom bidding) connect properly as well as perform maintenance on these integrations when needed

Ensure that data management and sharing conform to privacy and security requirements

Troubleshoot & involve relevant stakeholders to resolve campaign issues in a timely manner

Ensure full delivery of campaigns with performance that meets or exceeds client’s goals

Manage & maintain a direct relationship with key digital partners, DSP/SSP/DMP/technology providers – stay up to date on current offerings & work closely with partners to ensure pacing & performance are as expected, any algorithm changes that could impact campaign outputs, as well as to understand new opportunities/features & limitations of implementation

SECONDARY RESPONSIBILIIES

Actively assist Associate Director, Digital Activation in the following areas, including but not limited to:

Identify knowledge gaps among programmatic campaign managers and drive initiatives/trainings to address them

Recognize process inefficiency & pressure points and propose solutions/procedures in collaboration with internal and external parties

Help build, maintain, and update best practice documentations for multiple DSPs, data/technology platforms – when it comes to campaign setup, supply strategy, etc

Maintain up to date knowledge and assist in the implementation of brand safety and suitability guidelines mitigating unfavourable adjacencies for the brand

Ensure the use of multi-layered approach to monitoring and safeguarding data to reduce the risk of unauthorized access, use or disclosure of data. Follow & ensure the team follow-through incident protocols in the event of a data breach

Shape & drive assigned task/projects to completion

Qualifications

Mid to intermediate experience in programmatic media management with a leading advertising agency, publisher, advertising exchange or optimization firm

Knowledge of digital buying best practices, digital marketing and strong familiarity with self-serve buying platforms (ie. DV360, Xandr, The Trade Desk, AmazonAds, Yahoo DSP) would give leverage to this application.

Exceptionally meticulous, detailed-oriented, and organized self-starter

Ability to work both independently and collaboratively, execute quickly and proactively for campaign success in a deadline-driven environment

Office suite fluency, including MS Excel pivot tables, Sharepoint, Google Sheets

Communication skills (verbal & written); ability to provide concise, clear reporting & actionable analysis

Excellent quantitative and analytical skills with the ability to draw conclusions based on data

Proven ability to self-check work to ensure results are error-free

Ability to plan, organize and work on multiple tasks simultaneously

Curious and passionate for continuous development with keenness to learn new platforms and technology

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

Community - We build a culture where our people show up for each other, grow together, and win together.

Impact - Your work creates real outcomes - for clients, for the business, and for the industry.

Opportunity - We give you the runway, resources, and support to keep rising - on your terms and at your pace.

Omnicom Media Canada is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity, and Equity through Action (IDEA). This commitment ensures our workforce reflects the rich cultural mosaic of Canada, shaping how our teams, leadership, and client relationships thrive.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.

In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
A flexible hybrid work model that works for you.
A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
A chance to be part of and grow within a global network of agencies.
The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

$60,000 - $65,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Apply on interpublic.wd5.myworkdayjobs.com About employer

More about this job

Responsibilities

The Senior Associate is responsible for developing programmatic strategies, executing campaigns across various DSPs, and managing campaign performance to meet client objectives. They also provide support to the Associate Director by coaching junior team members and improving operational efficiency.

Requirements

Candidates should have mid-level experience in programmatic media management and familiarity with self-serve buying platforms like DV360 or The Trade Desk. Strong analytical skills, attention to detail, and the ability to work collaboratively in a deadline-driven environment are essential.

Skills

Programmatic media management
Digital activation
DSP
Campaign strategy
Audience targeting
Data analysis
Performance media
Media buying
Budget management
Reporting
Troubleshooting
Stakeholder management
MS Excel
Google Sheets
DV360
The Trade Desk

Benefits

Paid time off
Wellness days
Flexible hybrid work model
Mental health training
Inclusion education
Employee community groups

Visa sponsorship

Not detected in the job text

Keywords

Programmatic
Digital Activation
DSP
SSP
DMP
DV360
Xandr
The Trade Desk
AmazonAds
Yahoo DSP
Media Buying
Campaign Management
Audience Strategy
Data Analytics
Performance Marketing
Brand Safety
Budget Allocation
Reporting
Optimization
Stakeholder Management
MS Excel
Sharepoint
Google Sheets
KPI Setting
Inventory Partners
Data Vendors
Technology Providers
Digital Marketing
Advertising Agency
Optimization Firm

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Work requirements

Jobs in Canada