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Added 34 mins ago
Manager, Performance Marketing
Viral Nation Inc.
Canada
Own the development of clear client narratives; lead weekly, bi-weekly and monthly reports. Collaborates with Associate Director to develop quarterly, semi-annual and/or annual business…
Added 47 mins ago
TU
Student Financial Business Support Analyst
The University of British Columbia
Vancouver, BC
- $7,727.33 to $11,112 CAD / month
- Full-time
The position works with the Manager, Student Financial Support and the Associate Director - Student Financial Support, Director - Student Financial Support (SFS), Enrolment Services (ES)…
Added 47 mins ago
UO
Director, Research Legal Operations and Agreements
University of Calgary
Calgary, AB
- Full-time
This Regular Full-time role will report to the Associate General Counsel (Research), and will shape and lead the operational strategy for a sophisticated, high-volume research contracting…
Added 47 mins ago
UO
Manager, Equity, Diversity and Inclusion (EDI) in Research, Research Services
University of Calgary
Calgary, AB
- Full-time
Reporting to the Senior Director, Research Services, the Manager, EDI in Research leads a team that supports institutional EDIA initiatives, including advising and collaborating on major…
Added 47 mins ago
S
Associate Director, Media Strategy
Swoon
Montreal, QC
- Full-time
Lead integrated media planning and execution across digital and traditional channels.
Added 1 hour ago
MU
Associate Director Operations and Systems
McGill University
Brown Student Serv.
- Full-time
Reporting to the Director of the Scholarships & Student Aid Office, the Associate Director provides strategic leadership in operations, systems, and service delivery. The role oversees…
Added 1 hour ago
SD
Director, Strategy & Operations
Shoppers Drug Mart
Toronto, ON
- Full-time
Lead development of Board, Board Committee, Executive Leadership Team, and senior management presentations, briefing materials, and strategic reports.
Added 2 hours ago
UF
Associate Director, Editorial Writing
UJA Federation of Greater Toronto
Toronto, ON · North York, ON
- Full-time
UJA Federation of Greater Toronto is seeking an Associate Director, Editorial Writing with exceptional writing and editorial skills, strong strategic judgment, curiosity, and the ability to…
Added 2 hours ago
UO
Student Financial Business Support Analyst
University of British Columbia
Vancouver, BC · UBCV | Brock Hall (BRCK)
- $7,727.33 to $11,112 CAD / month
- Full-time
The position works with the Manager, Student Financial Support and the Associate Director - Student Financial Support, Director - Student Financial Support (SFS), Enrolment Services (ES)…
Added 2 hours ago
Manager, Student Services, Undergraduate Medical Education (Saskatoon or Regina)
University of Saskatchewan
Saskatoon, SK
…(UGME) program in the College of Medicine. Reporting to the Director, Student Services, this role establishes the vision, strategic priorities, and long-term development of programs that…
Added 2 hours ago
MI
Senior Manager, Fund Accounting, Private Markets
MUFG Investor Services
Toronto, ON
- $105,000 to $154,000 CAD / year
- Full-time
The Senior Associate Director (Senior Manager) is accountable for the performance and results of assigned private equity and private debt client portfolios, ensuring high-quality, timely…
Added 3 hours ago
C
Learning & AI Enablement Associate (6-Month Contract)
ChangeMakers
Toronto, ON
- Full-time
We’re looking for a sharp, organized, and digitally fluent associate to join our Learning & Development team. You’re the kind of person who looks at an AI tool and immediately starts…
Added 3 hours ago
A
Associate Creative Director
Accenture
Toronto, ON
- Full-time
We’re seeking an Associate Creative Director (Art) to help shape bold ideas, elevate our creative output, and inspire work that makes an impact for both our agency and our clients.
Added 4 hours ago
WC
Senior Director, Associate Experience & Talent
Walmart Canada
Mississauga, ON
- Full-time
Position Summary...As the Senior Director, Associate Experience & Talent, you will lead the strategy and execution of programs and initiatives that strengthen organizational capability,…
Added 4 hours ago
MS
Project Manager – Capital Markets
MSZ Systems
Toronto, ON
- Contract
We are seeking an experienced, AI-forward Associate Director / Senior Program Manager to lead strategic AI-enabled transformation initiatives within Capital Markets.
Added 4 hours ago
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Lead Character Artist | Chef.fe d’équipe Artiste Personnage
NBCUniversal
Montreal, QC
- Full-time
The Lead Character Artist will work closely with the Associate Art Director – Characters and cross-disciplinary teams to ensure seamless integration across animation, rigging, and gameplay…
Added 5 hours ago
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Project Manager, Capture and Optimization of Research Data (CORD) Platform
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…operations across the full study lifecycle. Reporting to the Associate Director (scientific) and the CORE Manager (administrative), the incumbent will support Principal Investigators with…
Added 5 hours ago
Associate Director, Strategic Pursuits, Managed Services
EY
Edmonton, AB · AB · Vancouver, BC · Victoria, BC · Winnipeg, MB · Dieppe, NB · Saint John, NB · St. John's, NL · Halifax, NS · London, ON · Ottawa, ON · Toronto, ON · ON · Montreal, QC · Quebec, QC · Saskatoon, SK · Waterloo, ON · Calgary, AB
…Strategic Deals Team (SDT) within Clients & Industries as an Associate Director, Managed Services Growth & Strategic…
Added 5 hours ago
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Lead Character Artist | Chef.fe d’équipe Artiste Personnage
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- Full-time
The Lead Character Artist will work closely with the Associate Art Director – Characters and cross-disciplinary teams to ensure seamless integration across animation, rigging, and gameplay…
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Associate Product Marketing Manager
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Toronto, ON · Greater Toronto Area, Canada
- Full-time
Reporting to the Director of Product, the Associate Product Marketing Manager will lead the development, launch, and execution of our outdoor leisure product lines. You will also play a key…
Added 7 hours ago
A
Associate Regulatory Affairs Director
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Mississauga, ON · Canada - Mississauga
- Full-time
The Associate Regulatory Affairs Director (ARAD) is an experienced regulatory specialist with strong project management capabilities responsible for leading the end-to-end planning,…
Added 7 hours ago
W
Senior Director, Associate Experience & Talent
Walmart
Mississauga, ON
- Full-time
As the Senior Director, Associate Experience & Talent, you will lead the strategy and execution of programs and initiatives that strengthen organizational capability, enhance the associate…
Added 10 hours ago
KG
Video Game Producer
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Montreal, QC · Urban agglomeration of Montreal, QC
- Full-time
Professional experience working in the game industry as a producer or associate producer, Lead Designer, Art Director, Technical Director
Added 10 hours ago
RG
Associate Nurse Manager - Full-Time - RPN
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Perth, ON
- Full-time
The Associate Nurse Manager provides clinical and operational leadership to support the safe, respectful, and consistent delivery of resident care. Reporting to the Director of Care, this…
Added 13 hours ago
TH
Physician Assistant - Surgery
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Toronto, ON
- Internship
…healthcare centres in the world. As innovators in child health, we lead and partner to improve the health of children through the integration of healthcare, leading-edge research and…

Adelphi Group

Sr. Associate, Digital Activation

Toronto, ON, Canada

$60,000 - $65,000 · Full-time

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Job details

Pay: $60,000 - $65,000
Job type: Full-time
Posting language: English
Posted: Oct 2, 2026

Original job description

Agency:

Initiative

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

The Senior Associate, Digital Activation possesses advanced tactical knowledge and programmatic expertise to develop innovative strategies and bring them to life in media buying tool (DSPs) to deliver impactful business results across various channels.

You are detail-oriented, strategic with strong logical thought process, and an unparalleled focus on client solution & campaign outcome. Coupled with the ability to work collaboratively with audience strategy, communications design, and data & analytic teams, to translate programmatic campaign requirement into actionable engagements with the suitable inventory partners, data vendors, and technology providers.

You demonstrate an in-depth understanding of the programmatic ecosystem & its key parties and stay up to date with the current trends & challenges facing the industry, to assist the team finding solution to ensure competitive edge to the client’s business.

Reporting to Associate Director, Digital Activation (Team Lead), this interdisciplinary role requires the combination of strategy planning, hands-on-keyboard execution & ongoing optimization of programmatic campaign, as well as support for the Associate Director in training/coaching junior members and aid in uplifting the overall efficiency of the team’s operation.

Key Responsibilities

PRIMARY DUTIES EXPECTATION

The Senior Associate, Digital Activation is responsible for providing strategic recommendations and setup programmatic campaigns in various DSPs in accordance with the client’s needs and expectations.

You are accountable to execute & always maintain oversight on all aspects of programmatic campaign management processes – from campaign strategy, audience list set-up, tagging recommendations & implementation, to campaign setup in DSP consoles, delivery management (pacing/budget/spend), and insights analysis, as well as billing reconciliation.

Knowledgeable, keep track of, and actively share experience on programmatic media buying (both proven & emerging channels), optimization strategies, troubleshooting guides, brand safety practices

Be accountable for your own campaigns within the assigned Line of Businesses, while also assisting junior team members on the following tasks, including but not limited to:

Manage and communicate frequently with internal & external stakeholders to ensure they are kept up to date on the progress of tasks and campaigns results

Develop audience targeting, data approach, inventory strategy, tactical recommendation, budget allocation as parts of delivering data-informed & logically-sound proposals

Ensure that programmatic proposal and any improvements/changes to campaigns align to and deliver a consistent brand & positive user ad experience where possible

Fully understand & can articulate rationales behind your recommendations to all parties involved throughout the campaign lifecycle

Proactively ensure that governance practices are followed when executing digital media buys when required provide full transparency into buy decisions

Setup, monitor, and regularly optimize campaign as per best practices, while managing pacing, performance, and quality to achieve campaign objectives

Generate & analyze reports not only from DSPs but also technology platforms to ensure visibility into where ads are appearing as well as implement automated reports that tracks campaign performance and support the development of new metrics

Perform campaign analysis, by turning large amounts of segmentation data into actionable insights, to assist with KPI setting and campaign benchmarks, optimizing and providing budget re-allocation guidance

Offer insights on how to improve campaign effectiveness through deep use of data and platforms functionality

Ensure that data sources (e.g. remarketing lists, 1st party data) and technologies (custom bidding) connect properly as well as perform maintenance on these integrations when needed

Ensure that data management and sharing conform to privacy and security requirements

Troubleshoot & involve relevant stakeholders to resolve campaign issues in a timely manner

Ensure full delivery of campaigns with performance that meets or exceeds client’s goals

Manage & maintain a direct relationship with key digital partners, DSP/SSP/DMP/technology providers – stay up to date on current offerings & work closely with partners to ensure pacing & performance are as expected, any algorithm changes that could impact campaign outputs, as well as to understand new opportunities/features & limitations of implementation

SECONDARY RESPONSIBILIIES

Actively assist Associate Director, Digital Activation in the following areas, including but not limited to:

Identify knowledge gaps among programmatic campaign managers and drive initiatives/trainings to address them

Recognize process inefficiency & pressure points and propose solutions/procedures in collaboration with internal and external parties

Help build, maintain, and update best practice documentations for multiple DSPs, data/technology platforms – when it comes to campaign setup, supply strategy, etc

Maintain up to date knowledge and assist in the implementation of brand safety and suitability guidelines mitigating unfavourable adjacencies for the brand

Ensure the use of multi-layered approach to monitoring and safeguarding data to reduce the risk of unauthorized access, use or disclosure of data. Follow & ensure the team follow-through incident protocols in the event of a data breach

Shape & drive assigned task/projects to completion

Qualifications

Mid to intermediate experience in programmatic media management with a leading advertising agency, publisher, advertising exchange or optimization firm

Knowledge of digital buying best practices, digital marketing and strong familiarity with self-serve buying platforms (ie. DV360, Xandr, The Trade Desk, AmazonAds, Yahoo DSP) would give leverage to this application.

Exceptionally meticulous, detailed-oriented, and organized self-starter

Ability to work both independently and collaboratively, execute quickly and proactively for campaign success in a deadline-driven environment

Office suite fluency, including MS Excel pivot tables, Sharepoint, Google Sheets

Communication skills (verbal & written); ability to provide concise, clear reporting & actionable analysis

Excellent quantitative and analytical skills with the ability to draw conclusions based on data

Proven ability to self-check work to ensure results are error-free

Ability to plan, organize and work on multiple tasks simultaneously

Curious and passionate for continuous development with keenness to learn new platforms and technology

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

Community - We build a culture where our people show up for each other, grow together, and win together.

Impact - Your work creates real outcomes - for clients, for the business, and for the industry.

Opportunity - We give you the runway, resources, and support to keep rising - on your terms and at your pace.

Omnicom Media Canada is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity, and Equity through Action (IDEA). This commitment ensures our workforce reflects the rich cultural mosaic of Canada, shaping how our teams, leadership, and client relationships thrive.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.

In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
A flexible hybrid work model that works for you.
A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
A chance to be part of and grow within a global network of agencies.
The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

$60,000 - $65,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Senior Associate is responsible for developing programmatic strategies, executing campaigns across various DSPs, and managing campaign performance to meet client objectives. They also provide support to the Associate Director by coaching junior team members and improving operational efficiency.

Requirements

Candidates should have mid-level experience in programmatic media management and familiarity with self-serve buying platforms like DV360 or The Trade Desk. Strong analytical skills, attention to detail, and the ability to work collaboratively in a deadline-driven environment are essential.

Skills

Programmatic media management
Digital activation
DSP
Campaign strategy
Audience targeting
Data analysis
Performance media
Media buying
Budget management
Reporting
Troubleshooting
Stakeholder management
MS Excel
Google Sheets
DV360
The Trade Desk

Benefits

Paid time off
Wellness days
Flexible hybrid work model
Mental health training
Inclusion education
Employee community groups

Visa sponsorship

Not detected in the job text

Keywords

Programmatic
Digital Activation
DSP
SSP
DMP
DV360
Xandr
The Trade Desk
AmazonAds
Yahoo DSP
Media Buying
Campaign Management
Audience Strategy
Data Analytics
Performance Marketing
Brand Safety
Budget Allocation
Reporting
Optimization
Stakeholder Management
MS Excel
Sharepoint
Google Sheets
KPI Setting
Inventory Partners
Data Vendors
Technology Providers
Digital Marketing
Advertising Agency
Optimization Firm

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