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Added 10 mins ago
UO
Compensation Analyst
University of Victoria
Victoria, BC
- Full-time
…strategic, operational and regulatory requirements. Reporting to the Director, Budget Office, the position is responsible for costing, analysis, forecasting and reporting of…
Added 10 mins ago
FS
Financial Controller
Firefly Solar Inc.
Calgary, AB
- Full-time
…and oversee the day-to-day financial operations of a growing business. We are looking for someone who can see the bigger financial picture while still being comfortable getting into the…
Added 26 mins ago
Senior Consultant, Digital and Paid Media Analyst (SEO, GEO, Paid)
Burson
Toronto, ON
This existing role will report to our Senior Director, Digital, the Digital/Social & Influencer Analyst will play a key role in supporting digital research, planning, and paid media…
Added 26 mins ago
HO
Advisor, HR Planning
House of Commons (Canada) / Chambre des communes (Canada)
Ottawa, ON
- Full-time
Reporting to the Deputy Director, HRS Strategy Planning and Execution, you will provide strategic expertise to advance HRS business priorities and strengthen human resources planning. In…
Added 41 mins ago
RM
Human Resources/Labour Relations Consultant
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
Reporting to the Director of Human Resources, the HR/LR Consultant will provide guidance and support to managers and other Human Resources staff on employment and labour relations matters.…
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Integrated MH-A CP-S Director, Mental Health (Permanent Full-Time)
Northumberland Hills Hospital
Cobourg, ON
- Full-time
…Campbellford Memorial Hospital (CMH) is seeking a full-time Integrated Director for Mental Health, Community Programs and Services. Reporting to the Vice President, Clinical Services at…
Added 1 hour ago
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National Business Director
Biocon Biologics
ON · Ontario, Canada
- Full-time
The National Business Director will lead the Canadian sales organization for the Oncology and Immunology portfolio, reporting to the Business Unit Head. This role combines strategic and…
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Job Title: Deputy Director General
Da Afghanistan Bank
Permanent North American Gaeltacht, ON
- Part-time
Job Title & Grade: Deputy Director General, Grade 11
Added 1 hour ago
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Senior Director, Product Marketing - NetSuite
Oracle
Canada
- Full-time
Define product marketing strategy and priorities across the portfolio, determining where PMM resources and investments can have the greatest customer and business impact.
Added 1 hour ago
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Job ID #32266: Manager, Vacant Unit Tax & General Revenue
City of Hamilton
Hamilton, ON
- Full-time
Reporting to the Director, Revenue Services, the Manager, Vacant Unit Tax & General Revenue provides strategic and operational leadership for the City’s Vacant Unit Tax Program, other…
Added 1 hour ago
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Job ID #32267: Manager, Provincial Offences
City of Hamilton
Hamilton, ON
- Full-time
Reporting to the Director, Customer Service, POA & Financial Integration, the Manager, Provincial Offences provides strategic leadership and operational oversight for the Provincial…
Added 3 hours ago
FH
Administrative Assistant, Executive Director/Executive Medical Director, Royal Columbian Hospital
Fraser Health
New Westminster, BC
- Full-time
are currently looking to fill a Full-Time opportunity for a Administrative Assistant, Executive Director/Executive Medical Director at Royal Columbian Hospital in New Westminster, B.C.
Added 3 hours ago
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Regional Sales & Business Development Manager
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AB · Alberta, Canada
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Director, Enterprise Strategy
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Lead and contribute to high-impact initiatives, including market expansion, business transformation, and corporate development efforts
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Toronto, ON
- Full-time
The Investment Analyst will report directly to the Managing Director in charge of investments and capital allocation and will support the execution of the Major Rock investment strategy…
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…technology for the Redevelopment Projects. Reporting to the Director, ICAT the Project Manager will act as one of the…
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Investment Analyst
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Added 5 hours ago
Director, Total Rewards
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Calgary, AB · AB · Vancouver, BC · Winnipeg, MB · Moncton, NB · Dartmouth, NS · Kitchener, ON · Toronto, ON · Montreal, QC · Edmonton, AB (Hybrid), AB · North York - Toronto, ON (Hybr, ON
The Director, Total Rewards has responsibility for Wawanesa's total rewards strategy across compensation, group benefits, recognition and other reward programs. The incumbent leads the…
Added 5 hours ago
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The Director of Finance and Administration provides strategic leadership and oversight for all financial, administrative, compliance, and human resource functions of the organization.…
Added 5 hours ago
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Added 5 hours ago
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Alberta Health Services
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…systems principles, theories and concepts and of the healthcare business. Experience mentoring and supporting junior staff. A demonstrated clear pattern of professional and personal…
Added 5 hours ago
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Patient Care Manager
Alberta Health Services
AB · Greater Edmonton Metropolitan Area
- Full-time
…professionals and offers an array of research and technology development opportunities. As the one of the Patient Care Managers of our Older Adult Rehabilitation Program, you will have…

Adelphi Group

Sr. Associate, Digital Activation

Toronto, ON, Canada

$60,000 - $65,000 · Full-time

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Job details

Pay: $60,000 - $65,000
Job type: Full-time
Posting language: English
Posted: Oct 2, 2026

Original job description

Agency:

Initiative

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

The Senior Associate, Digital Activation possesses advanced tactical knowledge and programmatic expertise to develop innovative strategies and bring them to life in media buying tool (DSPs) to deliver impactful business results across various channels.

You are detail-oriented, strategic with strong logical thought process, and an unparalleled focus on client solution & campaign outcome. Coupled with the ability to work collaboratively with audience strategy, communications design, and data & analytic teams, to translate programmatic campaign requirement into actionable engagements with the suitable inventory partners, data vendors, and technology providers.

You demonstrate an in-depth understanding of the programmatic ecosystem & its key parties and stay up to date with the current trends & challenges facing the industry, to assist the team finding solution to ensure competitive edge to the client’s business.

Reporting to Associate Director, Digital Activation (Team Lead), this interdisciplinary role requires the combination of strategy planning, hands-on-keyboard execution & ongoing optimization of programmatic campaign, as well as support for the Associate Director in training/coaching junior members and aid in uplifting the overall efficiency of the team’s operation.

Key Responsibilities

PRIMARY DUTIES EXPECTATION

The Senior Associate, Digital Activation is responsible for providing strategic recommendations and setup programmatic campaigns in various DSPs in accordance with the client’s needs and expectations.

You are accountable to execute & always maintain oversight on all aspects of programmatic campaign management processes – from campaign strategy, audience list set-up, tagging recommendations & implementation, to campaign setup in DSP consoles, delivery management (pacing/budget/spend), and insights analysis, as well as billing reconciliation.

Knowledgeable, keep track of, and actively share experience on programmatic media buying (both proven & emerging channels), optimization strategies, troubleshooting guides, brand safety practices

Be accountable for your own campaigns within the assigned Line of Businesses, while also assisting junior team members on the following tasks, including but not limited to:

Manage and communicate frequently with internal & external stakeholders to ensure they are kept up to date on the progress of tasks and campaigns results

Develop audience targeting, data approach, inventory strategy, tactical recommendation, budget allocation as parts of delivering data-informed & logically-sound proposals

Ensure that programmatic proposal and any improvements/changes to campaigns align to and deliver a consistent brand & positive user ad experience where possible

Fully understand & can articulate rationales behind your recommendations to all parties involved throughout the campaign lifecycle

Proactively ensure that governance practices are followed when executing digital media buys when required provide full transparency into buy decisions

Setup, monitor, and regularly optimize campaign as per best practices, while managing pacing, performance, and quality to achieve campaign objectives

Generate & analyze reports not only from DSPs but also technology platforms to ensure visibility into where ads are appearing as well as implement automated reports that tracks campaign performance and support the development of new metrics

Perform campaign analysis, by turning large amounts of segmentation data into actionable insights, to assist with KPI setting and campaign benchmarks, optimizing and providing budget re-allocation guidance

Offer insights on how to improve campaign effectiveness through deep use of data and platforms functionality

Ensure that data sources (e.g. remarketing lists, 1st party data) and technologies (custom bidding) connect properly as well as perform maintenance on these integrations when needed

Ensure that data management and sharing conform to privacy and security requirements

Troubleshoot & involve relevant stakeholders to resolve campaign issues in a timely manner

Ensure full delivery of campaigns with performance that meets or exceeds client’s goals

Manage & maintain a direct relationship with key digital partners, DSP/SSP/DMP/technology providers – stay up to date on current offerings & work closely with partners to ensure pacing & performance are as expected, any algorithm changes that could impact campaign outputs, as well as to understand new opportunities/features & limitations of implementation

SECONDARY RESPONSIBILIIES

Actively assist Associate Director, Digital Activation in the following areas, including but not limited to:

Identify knowledge gaps among programmatic campaign managers and drive initiatives/trainings to address them

Recognize process inefficiency & pressure points and propose solutions/procedures in collaboration with internal and external parties

Help build, maintain, and update best practice documentations for multiple DSPs, data/technology platforms – when it comes to campaign setup, supply strategy, etc

Maintain up to date knowledge and assist in the implementation of brand safety and suitability guidelines mitigating unfavourable adjacencies for the brand

Ensure the use of multi-layered approach to monitoring and safeguarding data to reduce the risk of unauthorized access, use or disclosure of data. Follow & ensure the team follow-through incident protocols in the event of a data breach

Shape & drive assigned task/projects to completion

Qualifications

Mid to intermediate experience in programmatic media management with a leading advertising agency, publisher, advertising exchange or optimization firm

Knowledge of digital buying best practices, digital marketing and strong familiarity with self-serve buying platforms (ie. DV360, Xandr, The Trade Desk, AmazonAds, Yahoo DSP) would give leverage to this application.

Exceptionally meticulous, detailed-oriented, and organized self-starter

Ability to work both independently and collaboratively, execute quickly and proactively for campaign success in a deadline-driven environment

Office suite fluency, including MS Excel pivot tables, Sharepoint, Google Sheets

Communication skills (verbal & written); ability to provide concise, clear reporting & actionable analysis

Excellent quantitative and analytical skills with the ability to draw conclusions based on data

Proven ability to self-check work to ensure results are error-free

Ability to plan, organize and work on multiple tasks simultaneously

Curious and passionate for continuous development with keenness to learn new platforms and technology

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

Community - We build a culture where our people show up for each other, grow together, and win together.

Impact - Your work creates real outcomes - for clients, for the business, and for the industry.

Opportunity - We give you the runway, resources, and support to keep rising - on your terms and at your pace.

Omnicom Media Canada is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity, and Equity through Action (IDEA). This commitment ensures our workforce reflects the rich cultural mosaic of Canada, shaping how our teams, leadership, and client relationships thrive.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.

In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
A flexible hybrid work model that works for you.
A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
A chance to be part of and grow within a global network of agencies.
The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

$60,000 - $65,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Senior Associate is responsible for developing programmatic strategies, executing campaigns across various DSPs, and managing campaign performance to meet client objectives. They also provide support to the Associate Director by coaching junior team members and improving operational efficiency.

Requirements

Candidates should have mid-level experience in programmatic media management and familiarity with self-serve buying platforms like DV360 or The Trade Desk. Strong analytical skills, attention to detail, and the ability to work collaboratively in a deadline-driven environment are essential.

Skills

Programmatic media management
Digital activation
DSP
Campaign strategy
Audience targeting
Data analysis
Performance media
Media buying
Budget management
Reporting
Troubleshooting
Stakeholder management
MS Excel
Google Sheets
DV360
The Trade Desk

Benefits

Paid time off
Wellness days
Flexible hybrid work model
Mental health training
Inclusion education
Employee community groups

Visa sponsorship

Not detected in the job text

Keywords

Programmatic
Digital Activation
DSP
SSP
DMP
DV360
Xandr
The Trade Desk
AmazonAds
Yahoo DSP
Media Buying
Campaign Management
Audience Strategy
Data Analytics
Performance Marketing
Brand Safety
Budget Allocation
Reporting
Optimization
Stakeholder Management
MS Excel
Sharepoint
Google Sheets
KPI Setting
Inventory Partners
Data Vendors
Technology Providers
Digital Marketing
Advertising Agency
Optimization Firm

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