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Adelphi Group

Sr. Director, Connections Planning

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Sep 1, 2026

Original job description

Agency:

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Position Summary:

The Senior Director, Connections Planning is an opportunity to oversee media strategy across a portfolio of leading brands on a tier 1 account, as well as leading and inspiring a team of planning professionals. You must think strategically and work collaboratively to create recommendations that deliver on client strategic goals and business objectives.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities:

Lead 360 degree strategic thinking for overall media product, encouraging executions that deliver exceptional results.

Ownership and responsibility for ensuring key client objectives met, active participation in client business planning meetings.

Cultivate and strengthen client, agency, and media partner relationships at the senior level.

Lead and develop a direct relationship with the client to become a strategic partner with an in-depth understanding of their business.

Deliver inspiring, motivating, and persuasive presentations which bring creative ideas to life.

Pursue organic growth opportunities and participate as required in new business presentations.

Maintain industry relationships, participate on committees and organizations; keep abreast of issues and developments and new media opportunities.

Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the client and agency.

Lead and mentor a team of media professionals. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire great results.

Produce and manage accurate billings and projections.

Act as a thought leader – proactively bring forward client education and identify opportunities as appropriate.

Drive collaboration and communication across Specialty Business Units (SBUs) and peer groups to inspire great work.

Lead by example and play an active role in cultivating the culture of our organization.

Ensure delivery against mandate outlined in scope of work.

Ensure that all media plans meet client objectives with fully supported documentation, and that they adhere to the agency's values and philosophies.

Qualifications:

Professional or educational background in Marketing and/or Advertising would give leverage to this application.

Executive level of related media, advertising, brand or marketing strategy/planning experience.

History of developing positive on-going business relationships, focus on client service.

Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business.

Proven experience delivering inspiring and persuasive presentations.

Solutions oriented and approaches obstacles with creativity and resolve.

Ability to manage complexity across multiple groups, clients and interagency partners.

Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly.

Ability to develop and foster strong relationships and partnerships internally and externally.

Demonstrated ability to effectively apply knowledge and insights gained from research and reporting resources to media planning.

Curiosity, with a passion for continuous development.

Excellent communication skills (both written and verbal).

Independent thinker with highly developed organizational skills and solid attention to detail and accuracy.

Understanding of media research tools (e.g. Clear Decisions, Vividata, Neilson) and media software (e.g. Prisma).

Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $110,000 - $120,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

$110,000 - $120,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Senior Director oversees media strategy for a portfolio of leading brands while leading and mentoring a team of planning professionals. They are responsible for cultivating client relationships, driving organic growth, and ensuring media executions align with strategic business objectives.

Requirements

Candidates should possess executive-level experience in media, advertising, or marketing strategy with a proven history of managing complex accounts. Strong presentation skills, proficiency in media research tools, and the ability to manage interagency partnerships are essential.

Skills

Media strategy
Media planning
Strategic thinking
Team leadership
Presentation skills
Business development
Media research
Project management
Communication skills
Organizational skills
Attention to detail
Clear Decisions
Vividata
Neilson
Prisma

Benefits

Paid time off
Vacation
Wellness days
Flexible hybrid work model
Formal training opportunities
Mental health training
Inclusion education
Community-based employee groups

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Connections Planning
Marketing Strategy
Advertising
Brand Strategy
Client Service
Media Research
Clear Decisions
Vividata
Neilson
Prisma
Microsoft Office
Strategic Planning
Business Development
Team Leadership
Mentorship
Integrated Media
Account Management
Media Buying
Agency Operations
Performance Feedback
Project Management
Communication
Organizational Skills
Data Analysis
Media Strategy
Client Relations
Marketing
Advertising Agency
Media Product

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