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Adelphi Group

Strategist

Calgary, AB, Canada

$70,000-$75,000 CAD · Full-time

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Job details

Pay: $70,000-$75,000 CAD
Job type: Full-time
Posting language: English
Posted: Sep 14, 2026

Original job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

As a Strategist at Critical Mass, you’ll be a core contributing member to a strategic, high-growth account, partnering with creative, media, and account teams to help drive innovative, high-impact work. With an understanding of marketing strategy, technology trends and the b2b customer, you'll help the team shape strategic solutions that solve our client’s biggest challenges during a critical period of growth and evolution.

Reporting directly to a senior member of the Strategy team, you’ll play a critical role supporting the strategic direction and ongoing delivery of work across multiple business units and product offerings.

You Will:

Support strategic work across multiple workstreams, adding strategic thinking and contributing insights, paired with a bias for action and execution

Identify insights based on findings from other disciplines and sources, prioritized for relevance and importance, to help uncover opportunities for the team and client

Support and contribute to the development of strategic inputs and assets including messaging direction, audience personas, and ongoing research that helps inform both client strategy and ongoing creative development

Dig into category trends, competitor messaging and activities, and evolving market dynamics to inform briefs and keep the broader team engaged and aligned

Identify emerging industry trends, particularly in technology and AI, with relevance to the client's brand positioning and customer engagement strategies

Contribute to strategic workshops and working sessions with large, cross-functional client teams and internal agency stakeholders to align on strategy and creative direction

Enable the success of the strategy and account teams through continuous contribution to deeper understanding of the category landscape and context

Collaborate across disciplines (creative, media, marketing science, research, account and project management) to ensure high-quality strategic deliverables

Help the team adapt quickly to shifting priorities and emerging opportunities within a fast-moving, highly competitive industry landscape

You Have:

A post-secondary degree in Business with a focus on Marketing. Any additional emphasis on social sciences (psychology, sociology or behavioural economics) is considered a strength. As an entry-level opportunity, prior agency or strategy work experience, or experience in B2B marketing, is an asset

Understanding of, or experience in, one or more marketing disciplines (brand strategy, digital marketing, web/digital experience, performance marketing or marketing analytics)

Analytical and critical thinking skills with a data-driven approach

An inherent interest in consumer trends across culture, technology and media and their impact on brands

Curiosity about emerging technology, particularly AI, and how it intersects with marketing and brand strategy

A genuine commitment to continuous learning and self-development

Strong teamwork and collaboration skills, with the ability to communicate and work effectively across distinct disciplines and personalities

Strong written and verbal communication skills, with confidence presenting to groups

A proactive, self-starting attitude balanced with a willingness to seek direction when needed

Excellent attention to detail and organizational skills, with the ability to prioritize multiple concurrent projects with tight timelines

Confidential - Not for Public Consumption or Distribution

$70,000-$75,000 CAD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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More about this job

Responsibilities

The Strategist will support strategic workstreams by contributing insights, messaging direction, and audience personas to drive high-impact client solutions. They will collaborate across cross-functional teams to analyze category trends and emerging technologies to inform creative development and brand positioning.

Requirements

Candidates must hold a post-secondary degree in Business with a focus on Marketing, with social science knowledge considered an asset. Strong analytical skills, a proactive attitude, and effective communication abilities are required for this entry-level role.

Skills

Marketing strategy
Account planning
Brand planning
B2B marketing
Data-driven approach
Analytical thinking
Critical thinking
Consumer trends
AI
Technology trends
Communication
Collaboration
Project management
Research
Presentation skills

Visa sponsorship

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Keywords

Marketing Strategy
Account Planning
Brand Planning
B2B Marketing
Digital Marketing
Performance Marketing
Marketing Analytics
AI
Technology Trends
Consumer Trends
Data-driven
Creative Development
Market Dynamics
Audience Personas
Strategic Workshops
Cross-functional Collaboration
Business
Psychology
Sociology
Behavioural Economics
Agency
Brand Positioning
Customer Engagement
Research
Project Management

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