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Added 28 mins ago
T
Business Development Manager
Tru
Toronto, ON
- Full-time
Added 58 mins ago
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Account Manager
Tru
Toronto, ON
- Full-time
Strategic Account Planning: Support and lead Quarterly Business Reviews, account planning sessions, and the development of short- and long-term marketing and technology roadmaps aligned to…
Added 58 mins ago
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Sr. Project Manager
Tru
Toronto, ON
- Full-time
Lead client and internal project meetings independently.
Added 1 hour ago
Strategic Management Lead
City of Edmonton
AB
At the City of Edmonton a Strategic Management Lead is a key driver of change, helping to shape the future of Edmonton. You will serve as a trusted advisor to senior leadership, developing…
Added 1 hour ago
L
Forward Deployed Engineer / Implementation Consultant, Operations Systems + AI Automation
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- Full-time
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SD
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Associate Portfolio Manager, Global Fundamental
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Reporting to the Director, Global Fundamental, the Associate Portfolio Manager will work in close collaboration across the broader Active Equities team – which includes Alpha Strategies,…
Added 1 hour ago
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Project Manager - Transmission Program
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AB · Edmonton, Alberta
- $132,000 to $151,000 CAD / year
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Lead the development of requests for proposal and contract formation for the procurement of goods and services required;
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FC
CAN Driver
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Senior Sales Manager
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ON · Ontario, Canada
- Full-time
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Added 2 hours ago
CW
Business Development Specialist, full-time position
City Wide Facility Solutions
Vancouver, BC
- $43,000 to $55,000 CAD / year
- Full-time
Do you have experience in a lead generation and/or social media? Do you enjoy setting up potential leads for sales? Are you looking for opportunity to make commission AND enjoy a…
Added 2 hours ago
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Business Development Specialist, full-time position
City Wide Facility Solutions
Burnaby, BC
- $43,000 to $55,000 CAD / year
- Full-time
Do you have experience in a lead generation and/or social media? Do you enjoy setting up potential leads for sales? Are you looking for opportunity to make commission AND enjoy a…
Added 2 hours ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Reporting to the Vice President, Corporate Services & Chief Financial Officer, the Manager, Finance, Performance and Analytics supports the hospital's strategic objectives, performance…
Added 2 hours ago
MN
Grocery Merchandiser
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Levis, QC
- Part-time
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Added 2 hours ago
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Senior Analyst, Loss Prevention Analytics
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Brampton, ON
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OC
Senior Operations Manager
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Added 2 hours ago
R
Director-Global Tax Operations
RBC
Toronto, ON
- Full-time
Under the Global Tax Operations mandate, this role is accountable for global tax and information reporting under Qualified Intermediary (QI), Foreign Account Tax Compliance Act (FATCA), and…
Added 2 hours ago
UO
Associate Vice-President, International Research
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Ottawa, ON · Tabaret Hall
- Full-time
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UO
Lead Coordinator, Academic Affairs
University of Ottawa
Ottawa, ON · Tabaret Hall
- Full-time
4. Research, Analysis, and Reporting : Conduct research, compile data, analyze information, and prepare reports to support planning, decision-making, management discussions, special…
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Executive Director, Global Markets Trading & Financing - Business Management
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- Full-time
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Added 2 hours ago
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…passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a…
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HT
Director, Finance (CSM)
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Added 2 hours ago
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Adi Development Group

Senior Digital Marketing Specialist

Burlington, ON, Canada

$75,000 - $90,000 a year · Full-time

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Job details

Pay: $75,000 - $90,000 a year
Job type: Full-time
Posting language: English
Posted: Oct 1, 2026

Original job description

Adi is one of the leading and most innovative real estate development platforms in the GTA, reshaping cities and urban landscapes with cutting-edge architecture and design. We are a vertically integrated platform, with investment, development and construction management under one roof, which allows us to deliver communities faster, better and more cost-effectively than our competitors. We are obsessed with our customers. We operate with a bias for action and speed, we hold ourselves to a standard of operational excellence, and we treat our customers, our partners and each other with trust and respect.

Marketing at Adi is run as a process with metrics. Every dollar of media spend is measured against leads, appointments and sales, and reviewed weekly. We work with specialist agencies for brand and launch creative, and our in-house team runs everything that generates demand: digital campaigns, lifecycle and email marketing, social, content and analytics. We have move-in-ready homes to sell today and new communities launching behind them, and in this market the sales centre only performs if marketing delivers qualified buyers to it every week.

We are looking for an experienced, high-performing digital marketer with a proven record of building and optimizing paid media campaigns, running email and marketing automation programs, and creating content with the latest AI tools for copy, image and video. The mandate is simple: fill the sales team's calendar with qualified appointments at a falling cost per appointment, and sell these communities out. This role reports to the Sales & Marketing Manager. We run with process discipline – clear weekly priorities, transparent metrics – and we reward people who move the numbers.

\nThe Role

Create creative content using the latest AI techniques for copy, image and video – ads, emails, landing pages and social assets – and apply AI to research, analysis and repeatable production and reporting workflows, with every output checked for accuracy and brand voice.
Set up, launch and optimize paid campaigns across Meta, Google and programmatic channels for each community: audiences, creative variants, bidding, budget pacing, landing pages and conversion tracking, with weekly optimization against cost per lead and cost per appointment.
Build and run email and SMS programs in our CRM and marketing automation platform: segmentation, nurture and re-engagement journeys, A/B testing, launch waitlists, release and inventory communications, and broker communications.
Run our social channels: plan the monthly calendar, shoot short-form video and photography on site, edit and caption the content, write the copy, publish, and manage the community.
Brief our agency for the creative that requires it, and review the work against the brief.
Maintain the weekly funnel dashboard by community and channel: spend, leads, qualified leads, appointments, sales and leases. Report the numbers with a recommendation on what to change.
Maintain the website: landing pages, conversion improvements, content updates, SEO and AI-search visibility.
Support media relations logistics – press materials, media lists and coverage tracking – and keep the sales team supplied with current, accurate materials.

What Success Looks Like

AI in use across daily creative production, with no drop in accuracy or brand quality.
Campaigns live for every active community and optimized weekly.
Cost per lead and cost per appointment trending down against baseline, with lead quality improving.
Lifecycle programs running, with nurture and re-engagement producing measurable appointments.
Content published every week to the calendar, and a library of assets the sales team uses.
The dashboard current every week without being asked.

What You Bring

Demonstrated ability to create creative content using the latest AI techniques for copy, image and video, and to apply AI to research, analysis and automated workflows. Be prepared to demonstrate how you use it during the interview process.
5–7 years in digital marketing, including hands-on management of paid media on Meta and Google (search, display and video). You have set up, run and optimized campaigns yourself.
Experience with HubSpot (preferred) or a similar CRM and marketing automation platform to build campaigns and journeys, segment the database and run A/B testing.
Content production skills you can show: short-form video shot and edited by you, photography, captions and copywriting for ads, email, social and web. A portfolio is required.
Working knowledge of GA4, Tag Manager, pixels and conversion tracking, and the ability to read a funnel and identify where it is underperforming.
Proficiency in Canva or Adobe, a video editor such as CapCut or Premiere, and a website CMS.
Experience in real estate, rental or other high-consideration, sales-assisted categories is an asset. Agency experience is an asset.
Ownership. You take a result, not a task, and it gets delivered without being chased. The energy to raise the standard, not maintain it.
A track record you can prove. Come ready to walk us through two or three campaigns: spend, leads, appointments, what you changed and what happened, with the content you produced for them.

Why Adi!

Employee Home Ownership Program: eligible team members receive a discount off the total purchase price of a home in the communities we build.
Learning & Development Reimbursement: tuition and education reimbursement to support your growth.
Paid Time Off: 10 days of Vacation, 5 paid Wellness Days and 3 paid Sick Days annually.
Comprehensive Benefits Plan: dental, prescriptions, vision care, paramedical practitioners, life insurance and more for you and your dependents.
Flexible Health, Lifestyle & Wellness Personal Spending Account: for fitness, family and pet needs, additional health coverage and more.
Dedicated Online Mental Health Partner: 24/7 access to online therapy support.
Career Path: as our marketing function grows, this role has a direct path to Digital Marketing Manager.

$75,000 - $90,000 a year

Compensation: base salary of $75,000 – $90,000, based on experience, plus a performance bonus tied to funnel results.

Adi Development Group is committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a team that reflects the diversity of our customers and communities in which we live and serve. Adi Development Group is committed to creating an environment where every employee has the opportunity to reach their potential. We hire based on merit and are committed to the principle of equity in employment. We welcome diversity and encourage applications from all qualified individuals. As part of our commitment to accessibility for all persons with disabilities, Adi Development Group will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. If you are selected for an interview and you require accommodation, please inform Human Resources.

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More about this job

Responsibilities

The specialist will manage paid media campaigns, email automation, and content production using AI tools to drive qualified leads and appointments. They are responsible for maintaining funnel dashboards, optimizing website performance, and reporting on key marketing metrics.

Requirements

Candidates must have 5-7 years of experience in digital marketing with hands-on expertise in Meta and Google ads, CRM platforms, and content production. A portfolio demonstrating proficiency in AI-assisted content creation and campaign optimization is required.

Skills

Digital Marketing
Paid Media
Marketing Automation
AI Tools
Content Creation
CRM
HubSpot
Meta Ads
Google Ads
GA4
Conversion Tracking
SEO
Copywriting
Video Editing
Data Analysis
Email Marketing

Benefits

Employee Home Ownership Program
Learning & Development Reimbursement
Paid Time Off
Wellness Days
Sick Days
Comprehensive Benefits Plan
Dental Care
Vision Care
Life Insurance
Flexible Health, Lifestyle & Wellness Personal Spending Account
Mental Health Support

Visa sponsorship

Not detected in the job text

Keywords

Digital Marketing
Paid Media
Meta
Google Ads
HubSpot
CRM
Marketing Automation
AI
Content Creation
GA4
Tag Manager
SEO
Canva
Adobe
CapCut
Premiere
Real Estate
Lead Generation
Conversion Tracking
Funnel Management
SMS Marketing
Email Marketing
Short-form Video
Photography
Copywriting
Data Analytics
Media Relations
Performance Marketing
A/B Testing
Programmatic Advertising

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