Digital Marketing & Content Coordinator

Position Summary

Admiral Investigations Atlantic Inc. is seeking a creative, organized and proactive Digital Marketing & Content Coordinator to coordinate our digital presence and support the continued development of our brand across Atlantic Canada.

This role combines social media management, content coordination, digital marketing, community engagement, event support and campaign execution. The successful candidate will collaborate with leadership, internal teams, external marketing partners, photographers and videographers to ensure Admiral’s communications are accurate, consistent, professional and delivered on time.

Key Responsibilities

Social Media Management and Publishing

• Manage Admiral’s day-to-day social media activities across LinkedIn, Facebook, Instagram, X, YouTube and TikTok.
• Schedule and publish approved content using Buffer and the individual social platforms.

• Monitor comments, messages, reviews and inquiries on social media and Google Business, and respond promptly and professionally.

• Forward qualified sales leads, service inquiries and sensitive matters to the appropriate internal contact.

• Support professional community engagement with clients, industry partners and relevant local organizations.

Content Coordination and Creation

• Maintain the editorial calendar and coordinate content priorities, approvals and deadlines.

• Coordinate photos, videos, captions, carousels, short-form videos and other digital assets with internal and external contributors.

• Write, edit and adapt captions and marketing copy while maintaining Admiral’s brand voice.

• Organize and securely manage raw files, approved assets and final content versions.

• Translate business priorities into practical content ideas that support awareness, credibility, recruitment and sales.

Brand and Campaign Support

• Create and coordinate content that highlights security guards, mobile patrol, event security, 24/7 video monitoring, alarm response, mobile surveillance units, CCTV, investigations, risk assessments and integrated security solutions.

• Balance educational, service-focused, proof-based, team and community content.

• Ensure communications follow Admiral’s visual identity and use factual, credible and non-alarmist security messaging.

• Support bilingual English and French content with equal quality and prominence where required.

Events and Field Content

• Plan content before, during and after trade shows, community activities and company events.

• Prepare clear shot lists and briefs for team members, photographers and videographers.

• Coordinate the collection and transfer of event photos and videos for timely publication.

• Identify opportunities for client testimonials, behind-the-scenes content, employee features and community stories.

Reporting and Continuous Improvement

• Track publishing consistency, reach, engagement, website traffic, inquiries and campaign performance.

• Prepare concise monthly reports and recommend practical improvements.

• Monitor platform trends and propose formats or topics that fit Admiral’s audience and business objectives.

Qualifications

• Diploma or degree in marketing, communications, digital media or a related field.

• One to three years of experience in digital marketing, social media, communications or content coordination.

• Strong English writing and editing skills; French-English bilingualism is a significant asset.

• Working knowledge of LinkedIn, Facebook, Instagram, TikTok, YouTube, X, Google Business and social scheduling tools such as Buffer.

• Experience with Canva and/or Adobe Creative Cloud.

• Basic understanding of photo and video production, file organization and digital asset workflows.

• Excellent organization, attention to detail and ability to manage multiple deadlines.

• Ability to collaborate professionally with leadership, employees, agencies and external contractors.

• Comfort working in a fast-paced environment where priorities may change.

Preferred Assets

• Experience in the security, construction, technology or professional-services sector.

• Knowledge of website content management, SEO, Google Analytics 4, Meta Business Suite or paid digital campaigns.

• Experience supporting trade shows, community partnerships or event marketing.

• Valid driver’s licence and ability to attend local content sessions or events when required.

What Success Looks Like

• A consistent and reliable publishing schedule.

• Accurate, professional and brand-aligned content.

• Timely coordination of approvals, assets and event coverage.

• Improved engagement, visibility, qualified inquiries and support for business-development priorities.

• Well-organized digital files and clear collaboration between internal and external contributors.

Ideal Profile

You enjoy both creating content and moving projects forward. You can write a strong caption, coordinate a shoot, organize digital assets, publish on schedule and review performance. You are resourceful, dependable and comfortable turning operational and business priorities into clear, credible content.