Paid Media & Creative Strategist

Know why an ad is working and what to shoot next? Let's talk.

Adovate Agency is a fast-growing advertising startup in Winnipeg. We help service businesses generate leads and booked appointments through Meta ads, scroll-stopping creative and AI-powered follow-up. We're a team of three, and we're hiring a Paid Media & Creative Strategist who wants real ownership: running campaigns, writing ad scripts, directing shoots and being the go-to person for our clients.

What you'll do

• Plan, launch and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation
• Monitor performance daily and run A/B tests to lower cost per lead and improve lead quality
• Build campaigns and funnels in Go High Level (GHL)
• Write ad scripts, hooks and creative concepts based on what the data shows
• Attend client shoots and help direct the talent, framing, pacing and messaging
• Learn to lead client calls to walk through performance and pitch what to test next
• Learn and manage our AI SMS agent, and find new AI tools that give clients an edge

What success looks like

• 30 days: Learn our accounts, GHL and AI tools. Sit in on client calls and attend your first shoot.
• 60 days: Own day-to-day campaign management, write your first scripts and launch creative tests.
• 90 days: Run accounts independently, lead client calls, help direct shoots and show measurable CPL improvements.

What you bring

• 2+ years managing Meta Ads for clients (agency experience is a plus)
• Data-driven decision-making, with the confidence to explain the "why" to clients
• Clear, personable communication on video calls and in person
• Self-direction and organization across multiple accounts
• Eligibility to work in Canada, and residence in the Winnipeg area (or willingness to relocate)

Nice to have

• Lead generation experience, especially for service businesses
• AI automation experience (GHL workflows, Zapier/Make, AI chat or SMS agents)
• Ad scripting or creative concept experience
• Video editing skills
• Google Ads expertise

This is a growth role. If you're a strong media buyer with creative instincts, we'll help you build the scripting and shoot-direction side. Video editing is handled by our partner agency, so your focus stays on strategy and direction.

Why Adovate?

Real creative ownership, direct client relationships, direct access to the founder and the chance to get in early at an AI-forward agency where your ideas shape how we grow. You'll move fast and see your work go live, without the corporate red tape.

Salary: $40,000–$65,000/year + performance bonuses (upon discussion)

Location: Remote-first, Winnipeg-based, with occasional in-person meetups and client shoots

Reports to: Founder

How to apply: Apply through LinkedIn. To be strongly considered, add a link to a short Loom video (2–3 minutes) introducing yourself and why you're a great fit. Put it in your cover letter or the screening question below.