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Job Description
AECOM’s Canada Water marketing team is seeking an experienced marketing lead to support the pursuit and win of strategic water-sector opportunities across Canada. Working closely with regional and Water Business Line teams, this role will lead the development and delivery of compliant, compelling, and high-quality proposals, qualifications, and pre-positioning materials for priority pursuits. This is an existing position.
The successful candidate will excel in a fast-paced environment, managing multiple deadlines while bringing strong proposal leadership, communication, writing, creativity, and decision-making skills. Reporting to the Marketing Director for the Canada Region Marketing Group, this position will collaborate closely with Water Business Line leadership and pursuit teams to drive business growth and client engagement.
The responsibilities of this position include, but are not limited to:
- Supervising the water marketing team, including marketing specialists.
- Managing the overall team proposal schedule.
- Participates in strategic planning that includes evaluating marketing intelligence, identifying customer concerns and key issues, and developing win strategies.
- Contributes to leadership and strategic direction for proposals, and reports on client pipeline, internal business development strategies, capture planning, proposal efforts, and debriefs related to that client/portfolio.
- Contributes to internal training on topics related to core processes, tools, practices, or other special topics, as needed.
- Leads or participates in Go/No-Go, readiness analyses, capture planning and positioning activities, and drives compliance with delegation of authority guidelines for must-win pursuits.
- Serves as a reviewer for color team reviews or as a compliance reviewer on must-win pursuits.
- Lead the adoption and effective use of Marketing Quality Documents, partnering with Capture Managers to drive proposal quality, compliance, and continuous improvement.
- Leads the writing of proposal sections such as executive summaries, past performance sections, management approaches, and resumes/staffing sections for must-win pursuits.
- Supports debriefs and gathering of client feedback on proposals to ensure and demonstrate continuous improvement.
- Support and contribute to the marketing communications function that develops marketing collateral, including print materials, presentations, and online content, as needed.
- Develop and maintain proposal materials to support the development of proposals for the business line.
- Demonstrated ability to exercise sound judgment, confidently establish priorities, and focus team efforts on opportunities that align with strategic objectives.
Job Summary
- Leads large/complex proposals that may involve multiple business lines and regions, and supports from capture through to interview stage, as required. May facilitate workshops/sessions to support the capture manager in development of the win strategy,
- Able to serve as coach for interview, Q&A and preparing team.
- Facilitates color reviews (Pink and Red team), and applies lessons learned to add value to proposal and win plan. Serves as color team and/or compliance reviewer on other proposals. May co-present sections of Readiness Reviews during capture stage.
- Participates actively in Go/No-Go decisions by providing recommendations, may facilitate greenlight analyses as part of advanced capture planning and positioning activities, supports compliance with delegation of authority guidelines and legal
- Analyzes internal debriefs and client feedback on proposals to ensure and demonstrate continuous improvement and identifies trends, lesson learned or future best practices across clients or markets.
- May serve as subject matter expert for specific client/portfolio or sector. Actively supports marketing or pursuit strategy, content development related to clients/markets, in collaboration with marketing communications, campaigns, client account managers (CAMs) and business lines, as necessary.
- May contribute to the development and implementation/presentation of internal training content, and lead special projects, as assigned.
- May have direct reports
- Responsible for results of proposal activity
Qualifications
Minimum Requirements
- Bachelor's degree preferably in Journalism, English, Communications, Marketing, or a related field, or demonstrated equivalency of experience and/or education.
- 6 years of related experience.
- Demonstrated experience leading and developing teams through periods of change, complexity, and performance improvement, with a proven ability to address challenging people and organizational issues effectively.
Preferred Qualifications
- Prefer 8-10 years of experience
- Ability to communicate and write in English and French is preferred.
- Working knowledge of and interest in the A/E industry, including AECOM’s clients, projects, people, credentials, and competitors.
- Evidence of successful leadership of multi-disciplinary or multi-geography proposals from capture through interview.
- A thorough understanding of effective proposal and presentation best practices and tools, including how to develop and convey messages, themes, discriminators, and responses to evaluation criteria clearly and effectively.
- Strong proposal writing and editing skills; working knowledge of grammar and style.
- A strong working knowledge of desktop publishing software (e.g., Adobe Creative Suite), graphics programs (e.g., InDesign, Adobe Illustrator, Adobe Acrobat, Photoshop), word processing programs (e.g., Microsoft Word), spreadsheet management (Excel), and presentation software (e.g., PowerPoint).
- A working knowledge of collaborative tools such as Microsoft Teams, and SharePoint.
- An understanding of CRM. Salesforce experience is a plus.
- Initiative, skill, and personal commitment to manage multiple projects and details concurrently, follow up, and bring tasks and projects to full completion.
- Professional demeanor and excellent people skills.
- Ability to exercise discretion with confidential/ sensitive issues.
- Ability to work independently and with others.
- Diplomacy with peers and internal clients in handling challenging situations.
- Resourceful problem solver.
- Interfaces with business line growth team and operations to support the process of winning work. Leads responses to client RFI/RFQ/RFPs and applies standard pursuit processes to ensure efficiency in schedule and bid compliance. Responsible for print, electronic and oral proposal deliverables. Provides market research and competitive intelligence and leverages data systems and tools to support proposal strategy and business strategic planning efforts.
Additional Information
At AECOM, we are committed to maintaining a secure and trustworthy recruitment process and take any fraudulent hiring activity seriously.
To support this commitment, all newly hired employees are required to attend an in-person Day 1 onboarding at an AECOM office location as a condition of employment.
About AECOM
AECOM is proud to offer comprehensive benefits to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absences, voluntary benefits, perks, flexible work options, well-being resources, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.
AECOM is the global infrastructure leader, committed to delivering a better world. As a trusted professional services firm powered by deep technical abilities, we solve our clients’ complex challenges in water, environment, energy, transportation and buildings. Our teams partner with public- and private-sector clients to create innovative, sustainable and resilient solutions throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. AECOM is a Fortune 500 firm that had revenue of $16.1 billion in fiscal year 2025. Learn more at aecom.com.
What Makes AECOM a Great Place To Work
You will be part of a global team that champions your growth and career ambitions. Work on groundbreaking projects - both in your local community and on a global scale - that are transforming our industry and shaping the future. With cutting-edge technology and a network of experts, you’ll have the resources to make a real impact. Our award-winning training and development programs are designed to expand your technical expertise and leadership skills, helping you build the career you’ve always envisioned. Here, you’ll find a welcoming workplace built on respect, collaboration and community - where you have the freedom to grow in a world of opportunity.
As an Equal Opportunity Employer, we believe in your potential and are here to help you achieve it. All your information will be kept confidential according to EEO guidelines. Artificial intelligence will be used to support the screening, assessment, and selection of applicants for this role. Final hiring decisions are made by the hiring team.
