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AFC Industries

Sales Director

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Dec 6, 2026
Experience: Minimum of 10 years of sales experience with at least 5 in leadership and team development.
Posting language: English
Posted: Nov 6, 2026

Original job description

AFC Industries is a dynamic organization dedicated to providing supply chain management solutions for fasteners and assembly components to original equipment manufacturers, assembly plants, and other users of these products.

We support a diverse industry base of manufacturers across a broad range of industries. Our experienced team has a proven track record of helping manufacturers and assemblers reduce cost, improve quality, and increase efficiency.

We are A Company Culture Devoted to Innovation & Improvement

AFC provides localized expertise to customers in particular industries and geographies. We don't have a traditional hierarchical management structure where everyone simply "reports up." Instead, our company is made up of on-the-ground experts operating in an entrepreneurial fashion with the backing and support of an enterprise-grade organization.

Sharing cultural values breeds consistency and quality throughout our organization. Collectively, we are committed to a simple management approach, which influences our company culture and our management style.

Activities and responsibilities of the Director of Sales:

The Director of Sales, reporting to the President.

Activities and responsibilities of the Director of Sales include:

Develop and execute the region's sales strategy by identifying market opportunities, target verticals, acquisition targets, and business development initiatives to meet or exceed growth objectives.
Ensure CRM compliance, pipeline accuracy, forecasting discipline, and consistent execution of sales processes, account management practices, and business development activities throughout the region.
Build, develop, and manage a high-performing sales organization through effective recruiting, coaching, performance management, and day-to-day leadership.
Manage and maintain an accurate business development pipeline and sales forecast.
Maintain executive-level relationships with strategic customers and key supplier partners.
Establish pricing strategies and discount controls
Monitor gross margin performance and implement corrective actions
Collaborate with Operations, Purchasing, Inventory Management, Finance, and Executive Leadership to support company objectives and customer requirements.
Develop and manage the regional sales budget, including travel, training, and business development expenditures.
Meet or exceed annual budgeted sales revenue and margin dollar performance
Ensure Strategic Business Reviews are completed for all strategic accounts in the region.
Analyze sales trends and external market influences to aid in decision making.
Visit customers to protect existing business.
Other duties as assigned.

Professional Experience Requirements:

Education:

Bachelor’s degree or equivalent work experience.

Work Experience:

Minimum of 10 years of sales experience with at least 5 in leadership and team development.
Strategic planning and execution capabilities
Financial and business acumen
Negotiation and conflict resolution skills
Strong analytical and forecasting abilities
Ability to influence and lead organizational change
Executive-level presentation and communication skills
Experience with fasteners and fasteners VMI programs preferred
Experience using Microsoft Office suite of products at an intermediate level

Professional Skills:

Ability to effectively interact at all levels of customer, supplier, and company organizations
Strong communication, problem solving, and organizational skills

Position: Full-time

Apply About employer

More about this job

Responsibilities

Develop and execute the region’s sales strategy, manage and develop a high-performing sales team, and oversee pipeline accuracy, forecasting, pricing, margins, and budget performance. Build executive relationships with strategic customers and suppliers, conduct strategic account reviews, and collaborate across departments to meet company and customer objectives.

Requirements

Requires a bachelor’s degree or equivalent work experience, at least 10 years of sales experience, and at least 5 years in leadership and team development. Candidates should bring strategic planning, financial and analytical acumen, negotiation and communication skills, and the ability to lead organizational change; fastener and VMI experience is preferred.

Skills

Sales Strategy
Business Development
Sales Leadership
Recruiting
Coaching
Performance Management
CRM Compliance
Pipeline Management
Sales Forecasting
Account Management
Pricing Strategy
Gross Margin Management
Strategic Account Reviews
Negotiation
Financial Acumen
Microsoft Office

Visa sponsorship

Not detected in the job text

Keywords

Supply Chain Management
Fasteners
Assembly Components
Original Equipment Manufacturers
Sales Strategy
Market Opportunities
Target Verticals
Acquisition Targets
Business Development
CRM
Pipeline Management
Sales Forecasting
Account Management
Pricing Strategies
Discount Controls
Gross Margin
Strategic Business Reviews
VMI Programs
Microsoft Office
Negotiation
Conflict Resolution
Financial Acumen
Performance Management
Organizational Change
Customer Relationships
Supplier Relationships

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