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Added 7 mins ago
Application Technical Architect
Capgemini
Vancouver, BC
Lead root cause analysis activities and implement sustainable solutions to improve application stability and reliability.
Added 7 mins ago
A
Content Marketing Manager (12 months contract)
Amilia
Montreal, QC
- Full-time
Lead keyword research and content strategy aligned with search intent and the buyer journey
Added 7 mins ago
B
Software Development Manager
Benevity
Remote, Canada
- Full-time
- Remote
…change is part of our DNA. We're looking for a talented Software Development Manager to lead multiple engineering teams in a fast-paced, collaborative, diverse and inclusive environment.…
Added 7 mins ago
B
Software Development Manager
Benevity
Remote, Canada
- $137,800 to $179,080 CAD / year
- Full-time
- Remote
…change is part of our DNA. We're looking for a talented Software Development Manager to lead multiple engineering teams in a fast-paced, collaborative, diverse and inclusive environment.…
Added 7 mins ago
A
Enterprise Account Executive
Airbyte
Remote, Canada
- $290,000 to $350,000 CAD / year
- Full-time
- Remote
Own the full enterprise sales cycle, from account development and discovery through technical evaluation, proposal, negotiation, procurement, and closed-won.
Added 7 mins ago
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Member Services Rep
Crunch Fitness Canada
Woodbridge, ON
- $17.95 CAD / hour
- Part-time
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Added 21 mins ago
M
Technical Marketing & Partnerships Specialist
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Vancouver, BC
- $75,000 to $95,000 CAD / year
- Full-time
…sponsorships and broader marketing strategy, leading SDRs and other lead-gen resources, and eventually building business development and account management capability with direct…
Added 21 mins ago
FC
FLIGHT CENTRE TRAVEL GROUP - POWER PLATFORM & AI SOLUTIONS SPECIALIST - VANCOUVER, BC
Flight Centre Travel Group Canada
BC · British Columbia, Canada
- Full-time
This role offers the opportunity to lead the design, orchestration, validation, and optimization of AI-generated applications and automations while ensuring quality, security, governance,…
Added 21 mins ago
G
Coordinator, Training, Mine Operations
Glencore
Sparwood, BC
- $108,000 to $128,000 CAD / year
- Full-time
Reporting to the Senior Lead, Training & Development Mine Operations, the Coordinator, Training, Mine Operations is responsible for coordinating, developing, and delivering training…
Added 21 mins ago
G
Supervisor, Mine Operations
Glencore
Sparwood, BC
- $123,000 to $152,000 CAD / year
- Full-time
…British Columbia. We are committed to responsible resource development, environmental performance and building strong partnerships with communities and Indigenous…
Added 21 mins ago
TH
Finance Manager, Technology
The Home Depot Canada
Toronto, ON
- Full-time
Lead merchandising financial planning, forecasting and reporting.
Added 21 mins ago
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Senior Manager, R&D Capabilities and Excellence
Gay Lea Foods
Hamilton, ON
- Contract
Lead, mentor, and develop scientists, researchers, and technicians.
Added 21 mins ago
SS
Product Market Leader - Aerospace and Defence
Samuel, Son & Co.
Markham, ON
- Full-time
- Lead the commercial strategy for the Aerospace & Defence segment, including target customers, OEMs, Tier suppliers, platforms, applications, and specification pathways.
Added 22 mins ago
Department Sales Manager, Apparel
Sporting Life Group
Mississauga, ON
Lead and support the sales floor to deliver an exceptional customer experience, drive sales performance, and act as Manager on Duty (MOD) when required.
Added 22 mins ago
Sr. GTM Automation Specialist
Dayforce
Canada
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Data Privacy and Ethics Lead
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Sr. GTM Automation Specialist
Dayforce
Canada
This role combines sales development expertise with AI, automation, data, and technology to build scalable prospecting systems that help our teams determine who to target, why, when, and…
Added 22 mins ago
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Rédacteur ou rédactrice principal(e), Fiscalité
Thomson Reuters
Toronto, ON · Montreal, QC · Canada, Montreal, Quebec
- Full-time
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions.…
Added 22 mins ago
SL
Senior Risk Business Analyst
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto One York
- Full-time
Lead and facilitate requirement discovery sessions with stakeholders at all levels, ensuring scope, objectives, assumptions, dependencies, risks, and success criteria are understood and…
Added 22 mins ago
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Montreal, QC · Sun Life Montreal Metcalfe
- Full-time
As a Group Underwriting Consultant, you lead complex underwriting work, bringing advanced risk expertise, strong financial judgement, and strategic insight to support balanced pricing…
Added 22 mins ago
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Senior Best Practice Consultant, Process & Enablement
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Waterloo, ON · Sun Life Waterloo King
- Full-time
Lead the development, implementation and ongoing refinement of process management standards, templates, taxonomy and lifecycle practices for Global People Services
Added 22 mins ago
M
Sr. Software Developer
McKesson
Mississauga, ON
- Full-time
● Lead technical design discussions and help define software architecture, engineering standards, and reusable development patterns.
Added 22 mins ago
MANAGER, FINANCE ENABLEMENT, TECHNOLOGY & TRANSFORMATION (HYBRID)
Green Shield Canada
Toronto, ON · Windsor, ON
Lead the continued development and adoption of Workday Adaptive Planning as Finance’s enterprise planning, forecasting, and scenario-modelling platform.
Added 34 mins ago
F
Android Developer
FORM
Vancouver, BC
- $80,000 to $100,000 CAD / year
- Full-time
We're looking for an Android Developer to play a proactive role in the design, development, and release of FORM's Android app. Reporting to the Mobile Team Lead, you'll contribute across…

Affinity

Director, Player Experience Research

Burnaby, BC, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 6, 2026
Posting language: English
Posted: Oct 7, 2026

Original job description

Job Description

Our client, a global leader in interactive entertainment, is seeking a Director of Player Experience (PX) Research to define and lead the future of player insight across a diverse, global portfolio.

This role sits at the intersection of research strategy, player understanding, and business impact. The Director will own the vision for PX Research, ensuring player insight informs decisions across the full lifecycle, from pre-production and early validation through live service and long-term ecosystem growth.

This leader will build and empower a high-performing research organization, partner closely with central Insights teams (Consumer Insights, Data & Analytics, Experience Quality, Fan Care), and drive clarity across emerging priorities such as new player acquisition, Gen Alpha, mobile strategy, and global market expansion.

This is a high-influence, transformation-oriented role, ideal for someone energized by scale, ambiguity, and shaping how research operates across a large organization.

Location: Canada or U.S.

Key Responsibilities

Research Strategy & Impact

Define and execute a global PX Research strategy that shapes the future of play across platforms, ecosystems, and franchises.
Ensure research delivers measurable impact on product strategy, portfolio decisions, and player outcomes.
Translate audience insights (TAM, SAM, SOM) into validated player cohorts that development teams can act on early, even pre-software.

Leadership & Culture

Lead and develop senior research leaders and ICs across regions and studios.
Foster a culture of curiosity, speed, and constructive challenge - enabling researchers to influence product direction.
Balance autonomy with alignment by establishing shared standards, frameworks, and expectations at scale.

Craft, Methodology & Tooling

Elevate PX research methodologies across qualitative, quantitative, telemetry, and sentiment inputs.
Advance experimentation, AI-assisted approaches, and integrated tooling to accelerate insight generation.
Oversee research vendors and external partners, including strategy for emerging markets.

Strategic Focus Areas

Build research approaches supporting:

New player acquisition and early playtesting pipelines
Gen Alpha and future player behaviors
Player sentiment integration with PX and Data
Sports research within fast (≈4-month) development cycles
Mobile PX strategy tied to HD franchises
Cloud, subscriptions, ecosystems, and eSports
APAC research strategy (short-term vendor execution + long-term presence)

Cross-Functional Partnership

Partner deeply with Consumer Insights, Data & Analytics, Experience Quality, and Fan Care to deliver unified, non-siloed insights.
Deliver executive-ready narratives that connect player understanding to business and portfolio outcomes.
Support organizational change by bringing clarity, sequencing priorities, and sustaining momentum through transformation.

Qualifications

Degree in a relevant field (Psychology, HCI, Market Research, Social Sciences, Data Science) or equivalent industry experience.
10–12+ years in player research, UX research, or consumer insights, ideally within gaming or digital entertainment.
5+ years leading multi-disciplinary research teams at scale.
Strong fluency across mixed-methods research.
Demonstrated success influencing senior product and business leaders.
Experience operating in global, matrixed environments.
Comfortable shifting from hands-on product work to portfolio-level leadership.
Deep personal connection to players and the craft of research.

Affinity Earn

Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/

About Affinity

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit www.affinity-group.ca

Job Number: 13008

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More about this job

Responsibilities

Define and lead a global Player Experience Research strategy, ensuring player insights shape product, portfolio, and business decisions throughout the game lifecycle. Build and develop a high-performing research organization, advance research methods and tools, and align insights across teams and global markets.

Requirements

Requires 10–12+ years of experience in player research, UX research, or consumer insights, ideally in gaming or digital entertainment, and 5+ years leading multidisciplinary research teams. Candidates should have mixed-methods expertise, a record of influencing senior leaders, and experience working in global, matrixed organizations; a relevant degree or equivalent industry experience is requested.

Skills

Player Experience Research
Research Strategy
Qualitative Research
Quantitative Research
Mixed-Methods Research
User Experience Research
Consumer Insights
Player Segmentation
Research Leadership
Experimentation
Telemetry Analysis
Sentiment Analysis
AI-Assisted Research
Executive Communication
Global Team Leadership
Cross-Functional Collaboration

Visa sponsorship

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Keywords

Player Experience Research
Gaming
Interactive Entertainment
Research Strategy
Player Insights
Qualitative Research
Quantitative Research
Mixed-Methods Research
Telemetry
Sentiment Analysis
Experimentation
AI-Assisted Research
Consumer Insights
Data And Analytics
Experience Quality
Fan Care
Player Acquisition
Gen Alpha
Mobile Strategy
Cloud Gaming
Subscriptions
Esports
APAC Research
Global Market Expansion
Player Cohorts
TAM
SAM
SOM
Research Vendors
Portfolio Strategy

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