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Added 3 mins ago
SJ
Account Executive, Programmatic & Data Solutions
St. Joseph Communications
Toronto, ON
- $90,000 to $110,000 CAD / year
…deliver content that resonates and performs. From integrated creative studios and advanced ad-tech to a portfolio of iconic media brands, we craft and distribute award-winning stories for…
Added 18 mins ago
Associate Director, Media Planning
WPP Media
Montreal, QC
Your primary objective as the Associate Director is to supervise all implementation needs and communication to the client(s) and agency client/planning/other teams. In this role liaising…
Added 32 mins ago
DR
Director, Business Development & Strategic Growth
Dawn Recruiting Agency
Toronto, ON
- Full-time
We are seeking an accomplished, commercially driven and entrepreneurial Director, Business Development & Strategic Growth to work directly alongside the CEO and help drive the next stage of…
Added 32 mins ago
B
Access & Reimbursement Manager, North Chicago
Biogen
Field, BC
- Full-time
Analyze business trends and opportunities as part of the Regional Director Leadership Team.
Added 33 mins ago
MEDIA SALES CONSULTANT - CFEX CALGARY
Harvard Media Inc.
Calgary, AB
Added 1 hour ago
D|
Senior Manager, Art & Design, NIOD & DECIEM - Global
DECIEM | THE ABNORMAL BEAUTY COMPANY
Toronto, ON
- Full-time
Partner closely with the Creative/Art Director, Brand teams, copywriters, photographers and videographers to brainstorm and develop creative concepts for campaigns, launches and brand…
Added 1 hour ago
KS
Store Manager
kate spade new york
Richmond, BC
- Full-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 2 hours ago
PH
Clinical Security Liaison Nurse, Maximum and MultiLevel Security Units FPS
Provincial Health Services Authority
Port Coquitlam, BC
- Full-time
…discharges, and makes recommendations based on forensic risks to Director of Forensic Clinical Risk Assessment and Management and the…
Added 2 hours ago
Senior Consultant, Digital and Paid Media Analyst (SEO, GEO, Paid)
Burson
Toronto, ON
…specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the…
Added 2 hours ago
PH
Clinical Security Liaison Nurse, Maximum and MultiLevel Security Units FPS
Provincial Health Services Authority
Port Coquitlam, BC
- Part-time
…discharges, and makes recommendations based on forensic risks to Director of Forensic Clinical Risk Assessment and Management and the…
Added 3 hours ago
KG
Video Game Producer
Koolhaus Games Inc.
Montreal, QC · Urban agglomeration of Montreal, QC
- Full-time
RESPONSIBILITIES: Creative and Project Management
Added 5 hours ago
SI
Assignment Coordinator, Live Events
Solotech Inc.
Montreal, QC · Pointe-aux-Trembles, QC
- Full-time
Under the responsibility of the Director, Workforce Planning and Production Employees Management, working closely with Team lead, Workforce Planning, Assignment Coordinators and…
Added 5 hours ago
MG
Physician Assistant (General Internal Medicine)
Michael Garron Hospital
Toronto, ON
- Full-time
The Physician Assistant (PA), reporting to the Director of Medicine and Division Head of General Internal Medicine, will work as part of the General Internal Medicine (GIM) hospitalist team…
Added 7 hours ago
AH
Manager
Alberta Health Services
Calgary, AB · Greater Calgary Metropolitan Area
- Temporary
Reporting to the Executive Director of Inpatient Medicine & Ambulatory Care, this dynamic Manager position is responsible for the overall leadership of Patient Care Units 71 and 72 at the…
Added 9 hours ago
V
Social Media Videographer & Director
VentureX
Oakville, ON
- Contract
…across the GTA. Every client works with our in-house team of creative strategists, actors and editors, and we film on a regular shoot schedule each month. With new clients coming on this…
Added 9 hours ago
Executive Director of Policy and Legislation
Innovation and New Technology
Winnipeg, MB
As a member of the Innovation Division’s management team, the Executive Director leads and manages the Policy and Legislation Branch, provides strategic advice and support to the Assistant…
Added 10 hours ago
AG
Director, Communications Design
Adelphi Group
Toronto, ON
- Full-time
The role of Director, Communications Designer is responsible for delivering strategic, integrated media communication recommendations for a diverse group of clients as well as leading and…
Added 10 hours ago
AG
Sr. Director, Connections Planning
Adelphi Group
Toronto, ON
- Full-time
The Senior Director, Connections Planning is an opportunity to oversee media strategy across a portfolio of leading brands on a tier 1 account, as well as leading and inspiring a team of…
Added 10 hours ago
AG
Account Director, Business Leadership - Automotive
Adelphi Group
Toronto, ON
- Full-time
Momentum is looking for an Account Director who is driven, a team player and leader to manage and drive growth for a group of our clients. This specific role is on the Business Leadership…
Added 10 hours ago
AG
Associate Director, Talent Acquisition
Adelphi Group
Calgary, AB · Toronto, ON
- Full-time
Critical Mass is seeking a strategic Associate Director, Talent Acquisition to lead and scale our recruitment efforts across North America and EMEA, with primary focus on building…
Added 10 hours ago
AG
Senior Vice President, Finance
Adelphi Group
Toronto, ON
- Full-time
Provide counsel to the Managing Director, CFO, CEO and senior leaders on the financial and operational performance of the business.
Added 10 hours ago
AG
Account Manager
Adelphi Group
Calgary, AB
- Full-time
…relationships. With support and mentorship from an Account Director, you thrive in a collaborative environment, enjoy hands-on execution, and are eager to take ownership of projects and…
Added 10 hours ago
AG
Associate Director, Digital
Adelphi Group
Toronto, ON
- Full-time
Added 10 hours ago
AG
Account Director, Integrated Media Strategy
Adelphi Group
Toronto, ON
- Full-time
Our Toronto office is looking for a Director, Integrated Media - a strategic, vision-driven communications leader responsible for driving integrated media strategies, providing high-level…
Added 10 hours ago
AG
Account Director, Earned Media Strategy
Adelphi Group
Toronto, ON
- Full-time
Our Toronto office is looking for a Director – Integrated Media - a strategic, vision-driven communications leader responsible for driving integrated media strategy, providing high-level…

Affinity

Director, Player Experience Research

Burnaby, BC, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 6, 2026
Posting language: English
Posted: Oct 7, 2026

Original job description

Job Description

Our client, a global leader in interactive entertainment, is seeking a Director of Player Experience (PX) Research to define and lead the future of player insight across a diverse, global portfolio.

This role sits at the intersection of research strategy, player understanding, and business impact. The Director will own the vision for PX Research, ensuring player insight informs decisions across the full lifecycle, from pre-production and early validation through live service and long-term ecosystem growth.

This leader will build and empower a high-performing research organization, partner closely with central Insights teams (Consumer Insights, Data & Analytics, Experience Quality, Fan Care), and drive clarity across emerging priorities such as new player acquisition, Gen Alpha, mobile strategy, and global market expansion.

This is a high-influence, transformation-oriented role, ideal for someone energized by scale, ambiguity, and shaping how research operates across a large organization.

Location: Canada or U.S.

Key Responsibilities

Research Strategy & Impact

Define and execute a global PX Research strategy that shapes the future of play across platforms, ecosystems, and franchises.
Ensure research delivers measurable impact on product strategy, portfolio decisions, and player outcomes.
Translate audience insights (TAM, SAM, SOM) into validated player cohorts that development teams can act on early, even pre-software.

Leadership & Culture

Lead and develop senior research leaders and ICs across regions and studios.
Foster a culture of curiosity, speed, and constructive challenge - enabling researchers to influence product direction.
Balance autonomy with alignment by establishing shared standards, frameworks, and expectations at scale.

Craft, Methodology & Tooling

Elevate PX research methodologies across qualitative, quantitative, telemetry, and sentiment inputs.
Advance experimentation, AI-assisted approaches, and integrated tooling to accelerate insight generation.
Oversee research vendors and external partners, including strategy for emerging markets.

Strategic Focus Areas

Build research approaches supporting:

New player acquisition and early playtesting pipelines
Gen Alpha and future player behaviors
Player sentiment integration with PX and Data
Sports research within fast (≈4-month) development cycles
Mobile PX strategy tied to HD franchises
Cloud, subscriptions, ecosystems, and eSports
APAC research strategy (short-term vendor execution + long-term presence)

Cross-Functional Partnership

Partner deeply with Consumer Insights, Data & Analytics, Experience Quality, and Fan Care to deliver unified, non-siloed insights.
Deliver executive-ready narratives that connect player understanding to business and portfolio outcomes.
Support organizational change by bringing clarity, sequencing priorities, and sustaining momentum through transformation.

Qualifications

Degree in a relevant field (Psychology, HCI, Market Research, Social Sciences, Data Science) or equivalent industry experience.
10–12+ years in player research, UX research, or consumer insights, ideally within gaming or digital entertainment.
5+ years leading multi-disciplinary research teams at scale.
Strong fluency across mixed-methods research.
Demonstrated success influencing senior product and business leaders.
Experience operating in global, matrixed environments.
Comfortable shifting from hands-on product work to portfolio-level leadership.
Deep personal connection to players and the craft of research.

Affinity Earn

Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/

About Affinity

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit www.affinity-group.ca

Job Number: 13008

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More about this job

Responsibilities

Define and lead a global Player Experience Research strategy, ensuring player insights shape product, portfolio, and business decisions throughout the game lifecycle. Build and develop a high-performing research organization, advance research methods and tools, and align insights across teams and global markets.

Requirements

Requires 10–12+ years of experience in player research, UX research, or consumer insights, ideally in gaming or digital entertainment, and 5+ years leading multidisciplinary research teams. Candidates should have mixed-methods expertise, a record of influencing senior leaders, and experience working in global, matrixed organizations; a relevant degree or equivalent industry experience is requested.

Skills

Player Experience Research
Research Strategy
Qualitative Research
Quantitative Research
Mixed-Methods Research
User Experience Research
Consumer Insights
Player Segmentation
Research Leadership
Experimentation
Telemetry Analysis
Sentiment Analysis
AI-Assisted Research
Executive Communication
Global Team Leadership
Cross-Functional Collaboration

Visa sponsorship

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Keywords

Player Experience Research
Gaming
Interactive Entertainment
Research Strategy
Player Insights
Qualitative Research
Quantitative Research
Mixed-Methods Research
Telemetry
Sentiment Analysis
Experimentation
AI-Assisted Research
Consumer Insights
Data And Analytics
Experience Quality
Fan Care
Player Acquisition
Gen Alpha
Mobile Strategy
Cloud Gaming
Subscriptions
Esports
APAC Research
Global Market Expansion
Player Cohorts
TAM
SAM
SOM
Research Vendors
Portfolio Strategy

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