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Added 6 mins ago
LM
DIRECTOR OF INFORMATION TECHNOLOGY
Lacroix Médecine Privée
Quebec, QC
- Full-time
They provide leadership for technology strategy, infrastructure, business systems, cybersecurity, data governance, digital transformation, and artificial intelligence.
Added 6 mins ago
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Marketing Director Redken/Pulp Riot
L'Oréal
Montreal, QC
- Full-time
…to the General Manager and as a key member of the leadership team, you will partner cross-functionally to drive brand equity, market share and profitable growth while building a…
Added 6 mins ago
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AI Solutions Architect
Hays
Toronto, ON
- Contract
Our client is a leading financial services organization undergoing significant digital transformation initiatives across enterprise data, AI, banking integration, risk, finance, treasury,…
Added 6 mins ago
LC
Service Representative - Waterloo Region
Libro Credit Union
Kitchener, ON
- Full-time
Serve as the primary point of contact for members visiting the branch, calling in, or engaging through digital channels.
Added 6 mins ago
OF
Retail Sales Advisor - Bolton
Oak Furnitureland
Bolton, ON
- £45,000 to £50,000 GBP / year
- Full-time
Consistently achieve personal sales and performance KPIs and targets, supporting the overall showroom team to collectively achieve outstanding business performance.
Added 8 mins ago
UO
Administrative Coordinator
University of British Columbia
Vancouver, BC · UBCV | Henry Angus Building (ANGU)
- $4,732 to $4,972 CAD / month
- Full-time
…Recruitment and Admissions and to the unit’s senior management…
Added 8 mins ago
UO
Project Manager
University of British Columbia
Vancouver, BC · UBCV | Geography Building (GEOG)
- $7,158.42 to $10,292.25 CAD / month
- Part-time
- In consultation with the PI and research team, the Project Manager will lead the development of the websites and some of the research outputs. This also includes, but is not limited to,…
Added 8 mins ago
TI
Product Support Analyst
Trimble Inc.
Richmond Hill, ON · Canada - Richmond Hill, Ontario (Applanix)
- Full-time
…customers to thrive. We create technologies that connect the digital and physical worlds, helping our customers increase productivity, quality, safety, and sustainability. From…
Added 8 mins ago
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Chairside Dental Assistant - Rutland Dental Centre
dentalcorp
Kelowna, BC · Rutland Dental Centre
- Part-time
…brand-new, larger and brighter clinic features all-new equipment, digital charting and x-rays, 3D imaging, and a space designed to make your day-to-day work comfortable and…
Added 8 mins ago
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Associate Financial Advisor
CIBC
Timmins, ON
- Full-time
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are…
Added 8 mins ago
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Associate Financial Advisor
CIBC
King City, ON
- Full-time
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are…
Added 8 mins ago
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Financial Services Representative
CIBC
Timmins, ON
- Full-time
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are…
Added 8 mins ago
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Investor’s Edge, UI Designer (Design System) Winter 2027 Co-Op (8-months)
CIBC
Toronto, ON
- Full-time
CIBC Investor’s Edge User Experience team is a cross-disciplinary group of UI Designers, UX Designers, Researchers, and Content Designers, dedicated to delivering cohesive, scalable, and…
Added 8 mins ago
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Community Coordinator
Creator
Vancouver, BC
- $50,000 to $57,000 CAD / year
- Full-time
…marketing professional with a passion for influencer marketing and digital marketing to help us continue to build on our triple digit annual…
Added 23 mins ago
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Associate/Senior Associate, Transaction Services
BDO
Toronto, ON
- Full-time
Our Toronto office is looking for an Associate/ Senior Associate, Transaction Services to join the Deal Advisory team. This is a new role, and the successful candidate would own the…
Added 23 mins ago
SI
Marketing & Administrative Coordinator (SqDC)
Seabird Island Band
BC · Agassiz, British Columbia
- Full-time
Create and schedule social media content, assist with content writing, and help maintain websites and digital platforms.
Added 23 mins ago
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Marketing Research Analyst - Bilingual (Analyste en recherche marketing)
Pelmorex
Oakville, ON · Montreal, QC
- Full-time
An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team ⚖️
Added 23 mins ago
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Product Owner
EllisDon
Mississauga, ON
- Full-time
Do you want to build the software that builds cities? EllisDon’s construction technology team is made up of Full-Stack Developers, Data Analysts, UX Designers, Product Owners, IT Operations…
Added 23 mins ago
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Product Owner
EllisDon
Mississauga, ON
- Full-time
Do you want to build the software that builds cities? EllisDon’s construction technology team is made up of Full-Stack Developers, Data Analysts, UX Designers, Product Owners, IT Operations…
Added 23 mins ago
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Marketing Specialist
EllisDon
Mississauga, ON
- Full-time
…more, check out our Cradle to Grave services and hear from our team directly about what a career at EllisDon could look like for you. As you can see, we are a diverse…
Added 23 mins ago
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Digital Marketing Coordinator
EllisDon
Mississauga, ON
- Full-time
…more, check out our Cradle to Grave services and hear from our team directly about what a career at EllisDon could look like for you. As you can see, we are a diverse…
Added 23 mins ago
LM
Flagship Store Director
La Maison Simons
Vancouver, BC · CF Pacific Centre
- Full-time
Join The Simons Team as the Flagship Store Director!
Added 23 mins ago
LM
Department Manager (Loss Prevention/Stock)
La Maison Simons
BC · Park Royal South
- Full-time
Join The Simons Team as a Department Manager for Loss Prevention & Stock!
Added 23 mins ago
LM
Department Manager (18 month contract)
La Maison Simons
Toronto, ON · Yorkdale Shopping Centre
- Full-time
Join The Simons Team as a Department Manager!
Added 37 mins ago
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Senior React Native Mobile Developer
Alithya
Quebec, QC
- Full-time
…tomorrow’s needs. It all starts with the collaboration of a diverse team of passionate innovators, each driven to make a difference. Together, we challenge the status quo and push each…

Affinity

Director, Player Experience Research

Burnaby, BC, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Nov 6, 2026
Posting language: English
Posted: Oct 7, 2026

Original job description

Job Description

Our client, a global leader in interactive entertainment, is seeking a Director of Player Experience (PX) Research to define and lead the future of player insight across a diverse, global portfolio.

This role sits at the intersection of research strategy, player understanding, and business impact. The Director will own the vision for PX Research, ensuring player insight informs decisions across the full lifecycle, from pre-production and early validation through live service and long-term ecosystem growth.

This leader will build and empower a high-performing research organization, partner closely with central Insights teams (Consumer Insights, Data & Analytics, Experience Quality, Fan Care), and drive clarity across emerging priorities such as new player acquisition, Gen Alpha, mobile strategy, and global market expansion.

This is a high-influence, transformation-oriented role, ideal for someone energized by scale, ambiguity, and shaping how research operates across a large organization.

Location: Canada or U.S.

Key Responsibilities

Research Strategy & Impact

Define and execute a global PX Research strategy that shapes the future of play across platforms, ecosystems, and franchises.
Ensure research delivers measurable impact on product strategy, portfolio decisions, and player outcomes.
Translate audience insights (TAM, SAM, SOM) into validated player cohorts that development teams can act on early, even pre-software.

Leadership & Culture

Lead and develop senior research leaders and ICs across regions and studios.
Foster a culture of curiosity, speed, and constructive challenge - enabling researchers to influence product direction.
Balance autonomy with alignment by establishing shared standards, frameworks, and expectations at scale.

Craft, Methodology & Tooling

Elevate PX research methodologies across qualitative, quantitative, telemetry, and sentiment inputs.
Advance experimentation, AI-assisted approaches, and integrated tooling to accelerate insight generation.
Oversee research vendors and external partners, including strategy for emerging markets.

Strategic Focus Areas

Build research approaches supporting:

New player acquisition and early playtesting pipelines
Gen Alpha and future player behaviors
Player sentiment integration with PX and Data
Sports research within fast (≈4-month) development cycles
Mobile PX strategy tied to HD franchises
Cloud, subscriptions, ecosystems, and eSports
APAC research strategy (short-term vendor execution + long-term presence)

Cross-Functional Partnership

Partner deeply with Consumer Insights, Data & Analytics, Experience Quality, and Fan Care to deliver unified, non-siloed insights.
Deliver executive-ready narratives that connect player understanding to business and portfolio outcomes.
Support organizational change by bringing clarity, sequencing priorities, and sustaining momentum through transformation.

Qualifications

Degree in a relevant field (Psychology, HCI, Market Research, Social Sciences, Data Science) or equivalent industry experience.
10–12+ years in player research, UX research, or consumer insights, ideally within gaming or digital entertainment.
5+ years leading multi-disciplinary research teams at scale.
Strong fluency across mixed-methods research.
Demonstrated success influencing senior product and business leaders.
Experience operating in global, matrixed environments.
Comfortable shifting from hands-on product work to portfolio-level leadership.
Deep personal connection to players and the craft of research.

Affinity Earn

Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/

About Affinity

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit www.affinity-group.ca

Job Number: 13008

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More about this job

Responsibilities

Define and lead a global Player Experience Research strategy, ensuring player insights shape product, portfolio, and business decisions throughout the game lifecycle. Build and develop a high-performing research organization, advance research methods and tools, and align insights across teams and global markets.

Requirements

Requires 10–12+ years of experience in player research, UX research, or consumer insights, ideally in gaming or digital entertainment, and 5+ years leading multidisciplinary research teams. Candidates should have mixed-methods expertise, a record of influencing senior leaders, and experience working in global, matrixed organizations; a relevant degree or equivalent industry experience is requested.

Skills

Player Experience Research
Research Strategy
Qualitative Research
Quantitative Research
Mixed-Methods Research
User Experience Research
Consumer Insights
Player Segmentation
Research Leadership
Experimentation
Telemetry Analysis
Sentiment Analysis
AI-Assisted Research
Executive Communication
Global Team Leadership
Cross-Functional Collaboration

Visa sponsorship

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Keywords

Player Experience Research
Gaming
Interactive Entertainment
Research Strategy
Player Insights
Qualitative Research
Quantitative Research
Mixed-Methods Research
Telemetry
Sentiment Analysis
Experimentation
AI-Assisted Research
Consumer Insights
Data And Analytics
Experience Quality
Fan Care
Player Acquisition
Gen Alpha
Mobile Strategy
Cloud Gaming
Subscriptions
Esports
APAC Research
Global Market Expansion
Player Cohorts
TAM
SAM
SOM
Research Vendors
Portfolio Strategy

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