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Added 11 mins ago
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Animal Resources Division Manager – Montreal General Hospital Site
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
The successful candidate will have demonstrated ability to lead in a team environment and to work effectively across all levels of the organization.
Added 11 mins ago
VH
Physiotherapist - Adults
VHA Home HealthCare
Toronto, ON
- Part-time
VHA Home HealthCare (VHA) is one of the largest not-for-profit home care providers in Ontario. Our team is made up of close to 3,000 caring and committed professionals who love what they…
Added 11 mins ago
T
Maintenance Supervisor, Keephills
TransAlta
AB · Alberta, Canada
- Full-time
…and Australia. Our diverse energy portfolio and passionate team are driving the transition to a cleaner, more sustainable…
Added 11 mins ago
CE
Senior Maintenance Coordinator, Preventative Maintenance
Cenovus Energy
Lloydminster, SK
- Full-time
Lead the development and management of detailed PM work plans in collaboration with the SAP PM development team, Reliability, and Maintenance stakeholders.
Added 11 mins ago
P
General Manager
Petfinity
Calgary, AB
- Full-time
You will lead the Petfinity team through clear expectations, strong communication, coaching, accountability and development. Your responsibilities will include:
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SJ
Store Manager - Peoples Jewellers - Lansdowne Place
Signet Jewelers
Peterborough, ON
- Full-time
Reporting to the District Manager (DM), the Store Manager (SM) will lead the day-to-day operations of a single store to achieve all sales, profitability, customer satisfaction, inventory…
Added 11 mins ago
RC
Clean Energy Rotation Program (Entry-Level)
Renewable Careers
Calgary, AB
- $75,000 to $100,000 CAD / year
- Full-time
…centre of it. This program develops the people we expect to help lead that…
Added 11 mins ago
SR
Collections Specialist
Swim Recruiting
Coquitlam, BC
- Full-time
The short-to-medium term goal for the Collections & AR Specialist is to supporting the Collections & AR Lead on collecting on a very high amount of funds owed to the company. This will…
Added 11 mins ago
TP
Registered Pharmacy Technician (RPhT) - LGBTQ+ / Sexual Health - Full Time
The PrEP Clinic / Ontario Prevention Clinic +pharmacy
Toronto, ON
- Full-time
…Street West, Toronto location. We are an intercollaborative team of Nurse Practitioners, Nurses, Pharmacists, Pharmacy Technicians/Assistants, and Social Workers - and currently expanding…
Added 11 mins ago
SI
Commercial Lines Underwriting Manager
Schill Insurance Brokers Ltd.
Surrey, BC
- Full-time
As the Commercial Lines Underwriting Manager at Schill Insurance, you lead our commercial underwriting team and are responsible for the performance, growth, and continued development of our…
Added 11 mins ago
SI
Vice President of Commercial Lines Operations
Schill Insurance Brokers Ltd.
Surrey, BC
- Full-time
Set clear expectations for leadership performance and ensure accountability, development needs, and team concerns are addressed appropriately and early.
Added 11 mins ago
EI
Mechanical and Electrical Manager
EBC Inc.
Greater Napanee, ON · Napanee, ON
- Full-time
For more than 50 years, the building team has been giving life to countless construction projects, distinguishing itself by the high quality of its work, respecting the highest industry…
Added 11 mins ago
DG
Manager, Learning Systems
Doane Grant Thornton LLP
Toronto, ON
- Full-time
Use your coaching mindset to inspire, lead, and develop a high performing team, fostering collaboration, accountability, and adherence to learning operations standards.
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Intermediate Interior Designer
BGIS
Toronto, ON
- Full-time
The Intermediate Interior Designer is part of a team delivering Space Layout & Interior design, Functional Space Planning and Furniture Procurement Support services. The intermediate design…
Added 11 mins ago
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Sales & Business Development Representative
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Our member is looking for a Sales & Business Development Representative to join their team in Mississauga, ON.
Added 11 mins ago
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Sales & Business Development Representative
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Mississauga, ON
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Our member is looking for a Sales & Business Development Representative to join their team in Mississauga, ON.
Added 11 mins ago
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Senior Interior Designer, Corporate
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Toronto, ON
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…great vision and exceptional creative spark, but who can also lead a team of intermediate and junior designers to craft an award-winning custom design solution for each…
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Lead method development, validation, and analytical method transfer testing using ICP-OES and ICP-MS.
Added 11 mins ago
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Manager, Service Centre
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Supervise a team of service technicians through the following responsibilities: recruitment, training/ development, coaching/counselling and delivery of the Performance Excellence program.
Added 11 mins ago
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Director, Counselling & Psychological Services
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Halifax, NS
- Full-time
…a driver of the region’s intellectual, social and economic development. Located in the heart of Halifax, Nova Scotia, with an Agricultural Campus in Truro/Bible Hill, Dalhousie is a truly…
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Sales & Business Development Representative
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Our member is looking for a Sales & Business Development Representative to join their team in Mississauga, ON.
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Senior Estimator
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For more than 50 years, the building team has been giving life to countless construction projects, distinguishing itself by the high quality of its work, respecting the highest industry…
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Programming Technical Lead
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Montreal, QC
- Full-time
We are looking for a Programming Technical Lead to join a central team dedicated to developer productivity across Behaviour's productions. Members of this team are embedded in production…
Added 11 mins ago
CF
Team Lead, Education
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We’re looking for an Education Team Lead to join our Education and Engagement team at Clean Foundation.
Added 12 mins ago
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Affinity

Director, Player Experience Research

Burnaby, BC, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 6, 2026
Posting language: English
Posted: Oct 7, 2026

Original job description

Job Description

Our client, a global leader in interactive entertainment, is seeking a Director of Player Experience (PX) Research to define and lead the future of player insight across a diverse, global portfolio.

This role sits at the intersection of research strategy, player understanding, and business impact. The Director will own the vision for PX Research, ensuring player insight informs decisions across the full lifecycle, from pre-production and early validation through live service and long-term ecosystem growth.

This leader will build and empower a high-performing research organization, partner closely with central Insights teams (Consumer Insights, Data & Analytics, Experience Quality, Fan Care), and drive clarity across emerging priorities such as new player acquisition, Gen Alpha, mobile strategy, and global market expansion.

This is a high-influence, transformation-oriented role, ideal for someone energized by scale, ambiguity, and shaping how research operates across a large organization.

Location: Canada or U.S.

Key Responsibilities

Research Strategy & Impact

Define and execute a global PX Research strategy that shapes the future of play across platforms, ecosystems, and franchises.
Ensure research delivers measurable impact on product strategy, portfolio decisions, and player outcomes.
Translate audience insights (TAM, SAM, SOM) into validated player cohorts that development teams can act on early, even pre-software.

Leadership & Culture

Lead and develop senior research leaders and ICs across regions and studios.
Foster a culture of curiosity, speed, and constructive challenge - enabling researchers to influence product direction.
Balance autonomy with alignment by establishing shared standards, frameworks, and expectations at scale.

Craft, Methodology & Tooling

Elevate PX research methodologies across qualitative, quantitative, telemetry, and sentiment inputs.
Advance experimentation, AI-assisted approaches, and integrated tooling to accelerate insight generation.
Oversee research vendors and external partners, including strategy for emerging markets.

Strategic Focus Areas

Build research approaches supporting:

New player acquisition and early playtesting pipelines
Gen Alpha and future player behaviors
Player sentiment integration with PX and Data
Sports research within fast (≈4-month) development cycles
Mobile PX strategy tied to HD franchises
Cloud, subscriptions, ecosystems, and eSports
APAC research strategy (short-term vendor execution + long-term presence)

Cross-Functional Partnership

Partner deeply with Consumer Insights, Data & Analytics, Experience Quality, and Fan Care to deliver unified, non-siloed insights.
Deliver executive-ready narratives that connect player understanding to business and portfolio outcomes.
Support organizational change by bringing clarity, sequencing priorities, and sustaining momentum through transformation.

Qualifications

Degree in a relevant field (Psychology, HCI, Market Research, Social Sciences, Data Science) or equivalent industry experience.
10–12+ years in player research, UX research, or consumer insights, ideally within gaming or digital entertainment.
5+ years leading multi-disciplinary research teams at scale.
Strong fluency across mixed-methods research.
Demonstrated success influencing senior product and business leaders.
Experience operating in global, matrixed environments.
Comfortable shifting from hands-on product work to portfolio-level leadership.
Deep personal connection to players and the craft of research.

Affinity Earn

Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/

About Affinity

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit www.affinity-group.ca

Job Number: 13008

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More about this job

Responsibilities

Define and lead a global Player Experience Research strategy, ensuring player insights shape product, portfolio, and business decisions throughout the game lifecycle. Build and develop a high-performing research organization, advance research methods and tools, and align insights across teams and global markets.

Requirements

Requires 10–12+ years of experience in player research, UX research, or consumer insights, ideally in gaming or digital entertainment, and 5+ years leading multidisciplinary research teams. Candidates should have mixed-methods expertise, a record of influencing senior leaders, and experience working in global, matrixed organizations; a relevant degree or equivalent industry experience is requested.

Skills

Player Experience Research
Research Strategy
Qualitative Research
Quantitative Research
Mixed-Methods Research
User Experience Research
Consumer Insights
Player Segmentation
Research Leadership
Experimentation
Telemetry Analysis
Sentiment Analysis
AI-Assisted Research
Executive Communication
Global Team Leadership
Cross-Functional Collaboration

Visa sponsorship

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Keywords

Player Experience Research
Gaming
Interactive Entertainment
Research Strategy
Player Insights
Qualitative Research
Quantitative Research
Mixed-Methods Research
Telemetry
Sentiment Analysis
Experimentation
AI-Assisted Research
Consumer Insights
Data And Analytics
Experience Quality
Fan Care
Player Acquisition
Gen Alpha
Mobile Strategy
Cloud Gaming
Subscriptions
Esports
APAC Research
Global Market Expansion
Player Cohorts
TAM
SAM
SOM
Research Vendors
Portfolio Strategy

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