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Added 43 mins ago
Director, Customer Engagement Platforms
Questrade Financial Group
Toronto, ON
Reporting to the Managing Director of Transformation and Operations, the Director serves as the key technology partner to Operations leadership, translating operational goals into platform…
Added 58 mins ago
YU
Accessibility and Learning Strategies Specialist
Yorkville University
Toronto, ON
- Full-time
…is more than the pursuit of knowledge – it is a catalyst for transformation. Our mission is to create access for learners from every background and empower them to achieve their aspirations…
Added 58 mins ago
Director, Engineering
Scotiabank
Toronto, ON
…platform to a modern, resiliency and scalable architecture. The Director, Engineering will own the end-to-end delivery of the program, ensuring data integrity, operational continuity,…
Added 1 hour ago
R
Gestionnaire principal, stratégies de tarification et transactions / Senior Manager, Pricing & Lifecycle Strategy
RTX
Longueuil, QC
- Full-time
Diriger ou soutenir des initiatives de transformation et des projets de transactions, notamment en contribuant activement au projet « Vitamine E », visant à mettre en place une gouvernance…
Added 1 hour ago
S
Director Engineering, Systems & Digital
Sedgman
Montreal, QC
- Full-time
As Director Engineering, Systems & Digital, you will step into a global leadership role shaping engineering governance, systems and digital capability across Sedgman’s international…
Added 1 hour ago
RV
Regional Director, Data & AI
Royal Victoria Regional Health Centre
Barrie, ON
- Full-time
The Regional Director, Data & Artificial Intelligence provides strategic and operational leadership for regional data, analytics, business intelligence, artificial intelligence, and data…
Added 1 hour ago
RB
Director - Datacenter Network & Security Operations
Royal Bank of Canada
Toronto, ON
- Full-time
…high-stakes events, and championing Site Reliability Engineering transformation and automation initiatives. You'll build and mentor high-performing technical teams while balancing immediate…
Added 1 hour ago
W
Senior Data Migration Specialist
WELLSTAR
Remote, Canada
- Full-time
- Remote
Reporting to the Director of Implementations, we are hiring a Senior Data Migration Specialist to join our Implementations team. As our new Senior Data Migration Specialist, you will be the…
Added 1 hour ago
YU
Accessibility and Learning Strategies Specialist
Yorkville University
New Westminster, BC
- Full-time
…is more than the pursuit of knowledge – it is a catalyst for transformation. Our mission is to create access for learners from every background and empower them to achieve their aspirations…
Added 2 hours ago
L
Senior Analytics Engineer
Lime
Remote, Canada
- $100,000 to $138,000 CAD / year
- Full-time
- Remote
Own the Finance data modeling strategy across core systems, including NetSuite and sub-ledgers, ensuring consistent definitions for key measures (revenue, COGS, asset balances,…
Added 3 hours ago
NB
Analyst or Associate Financial Resource Management
National Bank of Canada
Toronto, ON
- Full-time
Join a high-impact team in Capital Markets where financial strategy meets innovation. As an Analyst or Associate in the Financial Resource Management team, you’ll play a key role in…
Added 3 hours ago
IG
Program Management Office Lead
Insight Global
Toronto, ON · North York, ON
- $170,000 to $190,000 CAD / year
- Full-time
The Director, GIS Project Management Office will lead the day-to-day operations and continued development of the enterprise PMO, serving as a key member of the GIS Leadership Team. This…
Added 3 hours ago
I
Sr Director Data Retention
isgSearch
Toronto, ON · Greater Toronto Area, Canada
- Contract
1. 10+ years of progressive experience leading large, complex enterprise programs, including global or multi-business transformation.
Added 8 hours ago
R&
Director, Enterprise Strategy
Robertson & Company Ltd.
Toronto, ON
- Full-time
…markets. The firm is undergoing a period of strategic growth and transformation, with a focus on strengthening enterprise-wide alignment, expanding into new markets, and driving long-term…
Added 11 hours ago
B
BIM Director
BPA
Montreal, QC
- Full-time
Define and lead the BIM/VDC strategy in alignment with the company’s business objectives, operational excellence, and organizational and digital transformation initiatives, in collaboration…
Added 12 hours ago
CO
Director, Health, Safety, & Organizational Resilience
City of Saint John
Saint John, NB
- Full-time
The Director of Occupational Health, Safety & Organizational Resilience provides enterprise-wide strategic leadership for the transformation, modernization, and continuous improvement of…
Added 13 hours ago
MF
Director, Procurement
Momentum Financial Services Group
Toronto, ON
- Full-time
The Job: Momentum Financial Services Group is seeking an experienced Director, Procurement to lead the execution and continued development of our enterprise procurement and vendor…
Added 13 hours ago
EB
Director, Cyber Program & Transformation
EQ Bank | Canada's Challenger Bank
Toronto, ON
- Full-time
Facilitate and support the strategic planning processes for identifying priorities for the cyber security program and articulating the strategy and roadmap.
Added 14 hours ago
EB
Director, Cyber Program & Transformation
EQ Bank
Toronto, ON
- Full-time
Facilitate and support the strategic planning processes for identifying priorities for the cyber security program and articulating the strategy and roadmap.
Added 14 hours ago
SD
Director, Virtual Care Technology Applications
Shoppers Drug Mart
Mississauga, ON · Toronto, ON
- Full-time
We are looking for a highly technical, business-oriented Director, Virtual Care Technology Applications to help lead the strategy, modernization, and evolution of our Virtual Care program…
Added 14 hours ago
SD
Director, Specialty Retail Programs
Shoppers Drug Mart
Mississauga, ON
- Full-time
Reporting to the Senior Director, Specialty Retail & Pharmacy Operations, the Director, Specialty Retail Programs will be responsible for leading and evolving strategic Specialty Retail…
Added 14 hours ago
SD
Senior Director, Pharmacy Experience and Transformation
Shoppers Drug Mart
Toronto, ON
- Full-time
Reporting to the VP, Pharmacy Operations, Clinical Excellence and Transformation, the Senior Director, Pharmacy Experience and Transformation will lead the strategy and execution of…
Added 14 hours ago
SD
Sr. Director, Pharmacy Services and Virtual Care
Shoppers Drug Mart
Toronto, ON
- Full-time
Sr. Director, Pharmacy Services & Virtual Care
Added 17 hours ago
Director, People Experience Partners
Gore Mutual Insurance
Cambridge, ON
The Director, People Experience Partnership is responsible for leading and developing a team of People Experience Partners and will have a small business portfolio, delivering strategic…
Added 18 hours ago
V
Consultant, Client Success
Visa
Toronto, ON
- Full-time
This role is an exciting opportunity to be at the forefront of Visa’s Client Success transformation by partnering closely with key Visa clients to maximize their benefits realization and…

Affinity

Director, Player Experience Research

Burnaby, BC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 6, 2026
Posting language: English
Posted: Oct 7, 2026

Original job description

Job Description

Our client, a global leader in interactive entertainment, is seeking a Director of Player Experience (PX) Research to define and lead the future of player insight across a diverse, global portfolio.

This role sits at the intersection of research strategy, player understanding, and business impact. The Director will own the vision for PX Research, ensuring player insight informs decisions across the full lifecycle, from pre-production and early validation through live service and long-term ecosystem growth.

This leader will build and empower a high-performing research organization, partner closely with central Insights teams (Consumer Insights, Data & Analytics, Experience Quality, Fan Care), and drive clarity across emerging priorities such as new player acquisition, Gen Alpha, mobile strategy, and global market expansion.

This is a high-influence, transformation-oriented role, ideal for someone energized by scale, ambiguity, and shaping how research operates across a large organization.

Location: Canada or U.S.

Key Responsibilities

Research Strategy & Impact

Define and execute a global PX Research strategy that shapes the future of play across platforms, ecosystems, and franchises.
Ensure research delivers measurable impact on product strategy, portfolio decisions, and player outcomes.
Translate audience insights (TAM, SAM, SOM) into validated player cohorts that development teams can act on early, even pre-software.

Leadership & Culture

Lead and develop senior research leaders and ICs across regions and studios.
Foster a culture of curiosity, speed, and constructive challenge - enabling researchers to influence product direction.
Balance autonomy with alignment by establishing shared standards, frameworks, and expectations at scale.

Craft, Methodology & Tooling

Elevate PX research methodologies across qualitative, quantitative, telemetry, and sentiment inputs.
Advance experimentation, AI-assisted approaches, and integrated tooling to accelerate insight generation.
Oversee research vendors and external partners, including strategy for emerging markets.

Strategic Focus Areas

Build research approaches supporting:

New player acquisition and early playtesting pipelines
Gen Alpha and future player behaviors
Player sentiment integration with PX and Data
Sports research within fast (≈4-month) development cycles
Mobile PX strategy tied to HD franchises
Cloud, subscriptions, ecosystems, and eSports
APAC research strategy (short-term vendor execution + long-term presence)

Cross-Functional Partnership

Partner deeply with Consumer Insights, Data & Analytics, Experience Quality, and Fan Care to deliver unified, non-siloed insights.
Deliver executive-ready narratives that connect player understanding to business and portfolio outcomes.
Support organizational change by bringing clarity, sequencing priorities, and sustaining momentum through transformation.

Qualifications

Degree in a relevant field (Psychology, HCI, Market Research, Social Sciences, Data Science) or equivalent industry experience.
10–12+ years in player research, UX research, or consumer insights, ideally within gaming or digital entertainment.
5+ years leading multi-disciplinary research teams at scale.
Strong fluency across mixed-methods research.
Demonstrated success influencing senior product and business leaders.
Experience operating in global, matrixed environments.
Comfortable shifting from hands-on product work to portfolio-level leadership.
Deep personal connection to players and the craft of research.

Affinity Earn

Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/

About Affinity

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit www.affinity-group.ca

Job Number: 13008

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More about this job

Responsibilities

Define and lead a global Player Experience Research strategy, ensuring player insights shape product, portfolio, and business decisions throughout the game lifecycle. Build and develop a high-performing research organization, advance research methods and tools, and align insights across teams and global markets.

Requirements

Requires 10–12+ years of experience in player research, UX research, or consumer insights, ideally in gaming or digital entertainment, and 5+ years leading multidisciplinary research teams. Candidates should have mixed-methods expertise, a record of influencing senior leaders, and experience working in global, matrixed organizations; a relevant degree or equivalent industry experience is requested.

Skills

Player Experience Research
Research Strategy
Qualitative Research
Quantitative Research
Mixed-Methods Research
User Experience Research
Consumer Insights
Player Segmentation
Research Leadership
Experimentation
Telemetry Analysis
Sentiment Analysis
AI-Assisted Research
Executive Communication
Global Team Leadership
Cross-Functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Player Experience Research
Gaming
Interactive Entertainment
Research Strategy
Player Insights
Qualitative Research
Quantitative Research
Mixed-Methods Research
Telemetry
Sentiment Analysis
Experimentation
AI-Assisted Research
Consumer Insights
Data And Analytics
Experience Quality
Fan Care
Player Acquisition
Gen Alpha
Mobile Strategy
Cloud Gaming
Subscriptions
Esports
APAC Research
Global Market Expansion
Player Cohorts
TAM
SAM
SOM
Research Vendors
Portfolio Strategy

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