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Added 38 mins ago
SH
CT Technologist - Senior - NE
Shared Health-Soins Communs
Thompson, MB
- Full-time
Shared Health leads the planning and coordinates the integration of patient-centered clinical and preventive health services across Manitoba. The organization also delivers some…
Added 38 mins ago
V|
Field Engineering Intern
Veolia | North America
Fort McMurray, AB
- Internship
Veolia is a global leader in environmental services, operating across all five continents with nearly 218,000 employees. Specializing in water, energy, and waste management, Veolia designs…
Added 38 mins ago
TI
Technology Risk Lead - Cybersecurity
Themesoft Inc.
Toronto, ON
- Contract
Serve as the primary risk advisor for assigned technology development teams.
Added 38 mins ago
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IT Technology Services Senior Specialist - Linux Administration, Hyperscaler, Pacemaker Operations
SAP
Toronto, ON
- Full-time
Enhanced Operations Service Senior Specialist plays a pivotal role within the SAP ECS – Enhanced Operations Service (EOS) organization, serving as a trusted advisor responsible for…
Added 39 mins ago
AM
Principal ASIC Design Engineer
Advanced Micro Devices, Inc
Markham, ON
- Full-time
The IOHUB team at AMD is seeking a Principal ASIC Design Engineer to provide technical leadership for the development of next-generation IP that enables AMD products across server, data…
Added 39 mins ago
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- Full-time
Develop interactive business intelligence reports and participate in the design, development and testing of performance reporting solutions using PowerBI.
Added 39 mins ago
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Manager, People & Change
KPMG
Vancouver, BC
- Full-time
…ways of working. The successful candidate will work alongside senior leaders to help organizations navigate complex transformations, accelerate adoption, and realize measurable business…
Added 39 mins ago
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Senior Consultant - IT Audit, Technology Risk Services
KPMG
Edmonton, AB · Winnipeg, MB · Regina, SK · Saskatoon, SK
- Full-time
We are looking for a highly motivated Technology Risk Consulting professional at the Senior Consultant level to join our team. As a member of KPMG Canada’s cross-functional Technology Risk…
Added 39 mins ago
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Manager, International Corporate Tax
KPMG
Montreal, QC
- Full-time
…global tax developments. You will work closely with clients and senior leadership to deliver practical tax solutions, support the development of junior team members, and contribute to the…
Added 1 hour ago
R&
Tax Manager
Robertson & Company Ltd.
Mississauga, ON
- Full-time
…reputation for delivering high-quality tax, audit, and advisory services to a diverse client base. The firm offers a collaborative environment, leadership opportunities, and a strong focus…
Added 1 hour ago
R&
Director, Enterprise Strategy
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- Full-time
Support the development and execution of enterprise-level strategic priorities in partnership with senior leadership
Added 1 hour ago
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Senior Embedded Software Designer
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- Full-time
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Added 1 hour ago
YR
Enterprise Cloud Architect (Enterprise Architect)
York Region (The Regional Municipality of York)
Newmarket, ON
- Full-time
…provide residents and businesses access to a broad selection of services and…
Added 1 hour ago
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Manager, Geographic Information Systems (GIS)
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North Vancouver, BC
- Full-time
…Vancouver’s enterprise GIS program. The position leads the development, governance and modernization of GIS services, ensuring geospatial data is managed as a strategic corporate asset that…
Added 1 hour ago
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Applied AI Software Engineer
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Markham, ON
- Full-time
Develop AI-powered applications, services, agents, and APIs using Python and TypeScript/Node.js, and approved frameworks, models, and cloud services.
Added 1 hour ago
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Field Engineering Intern
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Fort McMurray, AB
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Added 2 hours ago
Director, Facilities & Building Operations, SFU Libraries
Simon Fraser University
Burnaby, BC
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Added 2 hours ago
Director, Campus Public Safety
Simon Fraser University
Burnaby, BC
Campus Public Safety resides within Safety & Risk Services, a division with an overarching mandate to support excellence in learning, teaching and research for the university community…
Added 2 hours ago
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Senior Business Analyst, Salesforce
IVEY BUSINESS SCHOOL FOUNDATION
London, ON
- $85,309 to $106,636 CAD / year
- Full-time
- Contract
Position: Senior Business Analyst, Salesforce
Added 2 hours ago
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Security Shift Supervisor – Industrial Site
Allied Universal
Timmins, ON
- $27 to $28 CAD / hour
- Full-time
We are North America's leading security and facility services provider with approximately 300,000 service personnel. At Allied Universal(R), we pride ourselves on fostering a promote from…
Added 2 hours ago
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Senior Full-Stack Developer / React Front-End Expert
Nöord Technologies
Montreal, QC
- Contract
…experiencing strong growth, we are actively seeking an experienced Senior Full-Stack Developer / React Front-End Lead (with strong C# Backend…
Added 2 hours ago
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Cultural Connections Supervisor
Metis Nation Saskatchewan
SK
- Up to $79,591 CAD / year
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ACCOUNTABLE TO: Child and Family Services Manager
Added 2 hours ago
Senior Forward Deployed Offensive Security Consultant, National Security, Mandiant
Google
Ottawa, ON
…science, operating system functionality and networking, cloud services, corporate network environments and how to apply this knowledge to cyber security…
Added 2 hours ago
WO
Physician Assistant - Emergency Services Administration
William Osler Health System
Toronto, ON
- Part-time
A hospital system built for and by the community, we continue to expand our services to meet the needs of a growing population, creating opportunities for increased hands-on skills…
Added 2 hours ago
WO
Physician Assistant - Emergency Services Administration
William Osler Health System
Toronto, ON
- Part-time
A hospital system built for and by the community, we continue to expand our services to meet the needs of a growing population, creating opportunities for increased hands-on skills…

Affinity

Director, Player Experience Research

Burnaby, BC, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Nov 6, 2026
Posting language: English
Posted: Oct 7, 2026

Original job description

Job Description

Our client, a global leader in interactive entertainment, is seeking a Director of Player Experience (PX) Research to define and lead the future of player insight across a diverse, global portfolio.

This role sits at the intersection of research strategy, player understanding, and business impact. The Director will own the vision for PX Research, ensuring player insight informs decisions across the full lifecycle, from pre-production and early validation through live service and long-term ecosystem growth.

This leader will build and empower a high-performing research organization, partner closely with central Insights teams (Consumer Insights, Data & Analytics, Experience Quality, Fan Care), and drive clarity across emerging priorities such as new player acquisition, Gen Alpha, mobile strategy, and global market expansion.

This is a high-influence, transformation-oriented role, ideal for someone energized by scale, ambiguity, and shaping how research operates across a large organization.

Location: Canada or U.S.

Key Responsibilities

Research Strategy & Impact

Define and execute a global PX Research strategy that shapes the future of play across platforms, ecosystems, and franchises.
Ensure research delivers measurable impact on product strategy, portfolio decisions, and player outcomes.
Translate audience insights (TAM, SAM, SOM) into validated player cohorts that development teams can act on early, even pre-software.

Leadership & Culture

Lead and develop senior research leaders and ICs across regions and studios.
Foster a culture of curiosity, speed, and constructive challenge - enabling researchers to influence product direction.
Balance autonomy with alignment by establishing shared standards, frameworks, and expectations at scale.

Craft, Methodology & Tooling

Elevate PX research methodologies across qualitative, quantitative, telemetry, and sentiment inputs.
Advance experimentation, AI-assisted approaches, and integrated tooling to accelerate insight generation.
Oversee research vendors and external partners, including strategy for emerging markets.

Strategic Focus Areas

Build research approaches supporting:

New player acquisition and early playtesting pipelines
Gen Alpha and future player behaviors
Player sentiment integration with PX and Data
Sports research within fast (≈4-month) development cycles
Mobile PX strategy tied to HD franchises
Cloud, subscriptions, ecosystems, and eSports
APAC research strategy (short-term vendor execution + long-term presence)

Cross-Functional Partnership

Partner deeply with Consumer Insights, Data & Analytics, Experience Quality, and Fan Care to deliver unified, non-siloed insights.
Deliver executive-ready narratives that connect player understanding to business and portfolio outcomes.
Support organizational change by bringing clarity, sequencing priorities, and sustaining momentum through transformation.

Qualifications

Degree in a relevant field (Psychology, HCI, Market Research, Social Sciences, Data Science) or equivalent industry experience.
10–12+ years in player research, UX research, or consumer insights, ideally within gaming or digital entertainment.
5+ years leading multi-disciplinary research teams at scale.
Strong fluency across mixed-methods research.
Demonstrated success influencing senior product and business leaders.
Experience operating in global, matrixed environments.
Comfortable shifting from hands-on product work to portfolio-level leadership.
Deep personal connection to players and the craft of research.

Affinity Earn

Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/

About Affinity

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit www.affinity-group.ca

Job Number: 13008

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More about this job

Responsibilities

Define and lead a global Player Experience Research strategy, ensuring player insights shape product, portfolio, and business decisions throughout the game lifecycle. Build and develop a high-performing research organization, advance research methods and tools, and align insights across teams and global markets.

Requirements

Requires 10–12+ years of experience in player research, UX research, or consumer insights, ideally in gaming or digital entertainment, and 5+ years leading multidisciplinary research teams. Candidates should have mixed-methods expertise, a record of influencing senior leaders, and experience working in global, matrixed organizations; a relevant degree or equivalent industry experience is requested.

Skills

Player Experience Research
Research Strategy
Qualitative Research
Quantitative Research
Mixed-Methods Research
User Experience Research
Consumer Insights
Player Segmentation
Research Leadership
Experimentation
Telemetry Analysis
Sentiment Analysis
AI-Assisted Research
Executive Communication
Global Team Leadership
Cross-Functional Collaboration

Visa sponsorship

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Keywords

Player Experience Research
Gaming
Interactive Entertainment
Research Strategy
Player Insights
Qualitative Research
Quantitative Research
Mixed-Methods Research
Telemetry
Sentiment Analysis
Experimentation
AI-Assisted Research
Consumer Insights
Data And Analytics
Experience Quality
Fan Care
Player Acquisition
Gen Alpha
Mobile Strategy
Cloud Gaming
Subscriptions
Esports
APAC Research
Global Market Expansion
Player Cohorts
TAM
SAM
SOM
Research Vendors
Portfolio Strategy

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