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Retail Shift Leader
Canna Cabana
Winnipeg, MB · Portage, Winnipeg, MB
- Full-time
…dedicated, and mature individuals interested in joining our team. Join us and become an important part of a company where the sky is the limit. Join us at our Portage, Winnipeg, Manitoba,…
Added 15 mins ago
A
Représentant(e) des ventes, nouvelles affaires - Marché intermédiaire/Mid-Market Account Executive - New Business
ADP
Montreal, QC
- Full-time
Added 16 mins ago
IE
Analyst, Business
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
For more than 50 years, IMAX has been a global leader in entertainment technology, redefining how stories are experienced on the world’s biggest screens. Our mission is to power…
Added 16 mins ago
CI
Quality Engineering Technician - 12-month Contract
CpK Interior Products Inc.
Port Hope, ON
- $60,000 to $80,000 CAD / year
- Contract
Provides compliance expertise to Quality Assurance, Engineering, Product Development, Operations, Finance, Human Resources, and Information Technology.
Added 16 mins ago
SA
Career Advisor
Southern Alberta Institute of Technology (SAIT)
Calgary, AB · Greater Calgary Metropolitan Area
- Full-time
SAIT’s Student Services department unlocks learner potential within a vibrant campus culture. Join a team driven by student success, offering holistic services from academic support and…
Added 16 mins ago
IE
Manager, Supply Chain & Innovation
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
For more than 50 years, IMAX has been a global leader in entertainment technology, redefining how stories are experienced on the world’s biggest screens. Our mission is to power…
Added 16 mins ago
YB
Director, Information Technology
YWCA BC
Vancouver, BC
- Full-time
The Director, IT leads day-to-day delivery of technology services and operational security. Reporting to the VP Finance, IT and Risk, this role is YWCA's senior technology leader, setting…
Added 45 mins ago
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Senior Controls Designer
Carrier
Coquitlam, BC
- $89,500 to $139,500 CAD / year
- Full-time
…improve indoor air quality, occupant comfort, and productivity. Technology that supports the buildings and industry of today and tomorrow requires a wide range of talents and skill…
Added 1 hour ago
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Accounts Payable Manager (15 month term)
Stantec
Edmonton, AB
- Full-time
Partner with Finance, Procurement, and Information Technology on process and system improvements, and lead Accounts Payable integration activities related to acquisitions, growth, and…
Added 1 hour ago
T
Software Engineer II Full Stack (Branch Systems)
TD
London, ON · Toronto, ON
- Full-time
…mainframe-connected systems, maintaining reliable and secure technology services, supporting releases and operational activities, and partnering with engineering, infrastructure, business,…
Added 1 hour ago
T
Site Reliability Engineer Lead
TD
Toronto, ON
- Full-time
TD Technology builds and supports the platforms that power critical banking capabilities across the enterprise. Within TD Technology, the Treasury Analytics Group (TAG) supports Treasury…
Added 1 hour ago
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VP, Advanced Client Analytics
TD
Toronto, ON
- Full-time
TD has a bold ambition to become the undisputed leader in Client Experience. The Client Experience team serves as the enterprise steward of client experience across TD, accountable for…
Added 1 hour ago
WM
Plant Maintenance Technician/Millwright, Overnight Shift
Waste Management, Inc. (WM)
Edmonton, AB
- Full-time
Work with modern fleet technology, specialized equipment and evolving systems that keep your skills sharp.
Added 1 hour ago
Principle Backup Engineer
Scotiabank
Toronto, ON
The incumbent is viewed internally as a Technology Expert with leader facilitation skills and the ability to influence others.
Added 1 hour ago
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Business Analyst, Requirement Specialist - Health and Welfare Administration
LifeWorks
Toronto, ON
- Full-time
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of…
Added 1 hour ago
D
Lab Assistant
Dynacare
Toronto, ON · Vaughan, ON
- Part-time
…convenient, understandable, and accessible. When you join our team, every day is an opportunity to get better and be inspired. It’s an environment where you can grow your career in any…
Added 1 hour ago
D
Lab Assistant
Dynacare
Toronto, ON · Vaughan, ON
- Contract
…convenient, understandable, and accessible. When you join our team, every day is an opportunity to get better and be inspired. It’s an environment where you can grow your career in any…
Added 1 hour ago
Data Analyst Intern (Winter/January 2027, 12 Months)
Internship List
Burnaby, BC · Oakville, ON · Toronto, ON
…patterns, check quality and answer business questions. If you love technology, and are keen to join an industry leader, we would love to hear from…
Added 1 hour ago
PG
Media Planning, Manager
Publicis Groupe Holdings B.V
Toronto, ON
- Full-time
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at…
Added 2 hours ago
Configuration Management Specialist
Capgemini
Montreal, QC
At Capgemini Engineering, the world leader in engineering services, we bring together a global team of engineers, scientists, and architects to help the world’s most innovative companies…
Added 2 hours ago
IB
Customer Experience Leader
Indigo Books & Music
Brandon, MB
- $17.5 to $22.5 CAD / hour
- Part-time
The Customer Experience Leader is the execution lead of all customer programs and results. This position role models and coaches to create a high-performance, customer-focused environment…
Added 2 hours ago
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Project Coordinator
GLI
Moncton, NB
- $65,000 to $70,000 CAD / year
- Full-time
Gaming Laboratories International (GLI) has been a leader in the gaming industry for over 36 years. While our history is rooted in compliance and testing, we continue to look forward -…
Added 2 hours ago
BC
Project Director, Mission Critical
Broccolini Construction Inc.
Toronto, ON
- Full-time
…Canada. Recognized for our quality workmanship, innovative technology, open collaboration, and exceptional standards, we offer a one-stop approach to the planning, development and…
Added 2 hours ago
T
Manager, Compliance – Model and Data Governance
TD
Toronto, ON
- Full-time
…Unit, as well as the broader TDS Compliance and Compliance Technology towards effective and timely implementation of the TDS Compliance AI and data…
Added 2 hours ago
B&
Project Manager - Industrial
Black & McDonald Limited
Remote, Canada
- Full-time
- Remote
Establish and maintain excellent relationships with all stakeholders including Black & McDonald team members, clients, consultants, joint venture partners, trades, subcontractors, vendors,…

Affinity

Director, Player Experience Research

Burnaby, BC, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Nov 28, 2026
Posting language: English
Posted: Oct 29, 2026

Original job description

Job Description

Our client, a global leader in interactive entertainment, is seeking a Director of Player Experience (PX) Research to define and lead the future of player insight across a diverse, global portfolio.

This role sits at the intersection of research strategy, player understanding, and business impact. The Director will own the vision for PX Research, ensuring player insight informs decisions across the full lifecycle, from pre-production and early validation through live service and long-term ecosystem growth.

This leader will build and empower a high-performing research organization, partner closely with central Insights teams (Consumer Insights, Data & Analytics, Experience Quality, Fan Care), and drive clarity across emerging priorities such as new player acquisition, Gen Alpha, mobile strategy, and global market expansion.

This is a high-influence, transformation-oriented role, ideal for someone energized by scale, ambiguity, and shaping how research operates across a large organization.

Location: Canada or U.S.

Key Responsibilities

Research Strategy & Impact

Define and execute a global PX Research strategy that shapes the future of play across platforms, ecosystems, and franchises.
Ensure research delivers measurable impact on product strategy, portfolio decisions, and player outcomes.
Translate audience insights (TAM, SAM, SOM) into validated player cohorts that development teams can act on early, even pre-software.

Leadership & Culture

Lead and develop senior research leaders and ICs across regions and studios.
Foster a culture of curiosity, speed, and constructive challenge - enabling researchers to influence product direction.
Balance autonomy with alignment by establishing shared standards, frameworks, and expectations at scale.

Craft, Methodology & Tooling

Elevate PX research methodologies across qualitative, quantitative, telemetry, and sentiment inputs.
Advance experimentation, AI-assisted approaches, and integrated tooling to accelerate insight generation.
Oversee research vendors and external partners, including strategy for emerging markets.

Strategic Focus Areas

Build research approaches supporting:
- New player acquisition and early playtesting pipelines
- Gen Alpha and future player behaviors
- Player sentiment integration with PX and Data
- Sports research within fast (≈4-month) development cycles
- Mobile PX strategy tied to HD franchises
- Cloud, subscriptions, ecosystems, and eSports
- APAC research strategy (short-term vendor execution + long-term presence)

Cross-Functional Partnership

Partner deeply with Consumer Insights, Data & Analytics, Experience Quality, and Fan Care to deliver unified, non-siloed insights.
Deliver executive-ready narratives that connect player understanding to business and portfolio outcomes.
Support organizational change by bringing clarity, sequencing priorities, and sustaining momentum through transformation.

Qualifications

Degree in a relevant field (Psychology, HCI, Market Research, Social Sciences, Data Science) or equivalent industry experience.
10–12+ years in player research, UX research, or consumer insights, ideally within gaming or digital entertainment.
5+ years leading multi-disciplinary research teams at scale.
Strong fluency across mixed-methods research.
Demonstrated success influencing senior product and business leaders.
Experience operating in global, matrixed environments.
Comfortable shifting from hands-on product work to portfolio-level leadership.
Deep personal connection to players and the craft of research.

Affinity Earn

Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/

About Affinity

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit www.affinity-group.ca

Job Number: 13008

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More about this job

Responsibilities

Define and lead global Player Experience Research strategy, ensuring player insights shape product, portfolio, and business decisions throughout the development and live-service lifecycle. Build and develop a high-performing research organization, advance research methods and tools, and partner across teams to address strategic priorities and communicate actionable insights to executives.

Requirements

Requires 10–12+ years of experience in player research, UX research, or consumer insights, ideally in gaming or digital entertainment, including 5+ years leading multidisciplinary research teams. Candidates should have mixed-methods expertise, a record of influencing senior leaders, experience in global matrixed organizations, and a relevant degree or equivalent industry experience.

Skills

Player Experience Research
Research Strategy
Mixed-Methods Research
Qualitative Research
Quantitative Research
UX Research
Player Insights
Research Team Leadership
Product Strategy
Experimentation
Telemetry Analysis
Sentiment Analysis
AI-Assisted Research
Executive Communication
Cross-Functional Collaboration
Global Market Research

Visa sponsorship

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Keywords

Player Experience Research
Player Research
UX Research
Consumer Insights
Research Strategy
Qualitative Research
Quantitative Research
Mixed-Methods Research
Telemetry
Sentiment Analysis
Experimentation
AI-Assisted Research
Research Tooling
Player Acquisition
Playtesting
Gen Alpha
Mobile Strategy
Cloud Gaming
Subscriptions
Esports
APAC Research
Audience Insights
TAM
SAM
SOM
Data & Analytics
Experience Quality
Live Service
Global Market Expansion
Portfolio Strategy

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