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Added 14 mins ago
BC
Project Director, Mission Critical
Broccolini Construction Inc.
Toronto, ON
- Full-time
…operational handover. You are the technical and commercial lead clients trust to…
Added 14 mins ago
P
Corporate Tax, Senior Manager
PwC
Calgary, AB
- Full-time
● Lead the development of pricing strategies for goods and services between related parties, offering expert advice on the tax implications of complex deals
Added 14 mins ago
B
Senior Financial Analyst, FP&A
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Toronto, ON
- Full-time
…functions, explain the drivers in clear business terms, and lead monthly reviews with each business…
Added 14 mins ago
A
Regional Controller - NAM
ARC'TERYX
North Vancouver, BC
- Full-time
Added 14 mins ago
T
Manager, Compliance – Model and Data Governance
TD
Toronto, ON
- Full-time
· Lead reviews of the current program and work with Advisory Compliance, Technology, and first line of defense business and risk and control partners to enhance the program consistent with…
Added 14 mins ago
SL
VP, Internal Audit, Global Asset Management
Sun Life
Toronto, ON · Waterloo, ON · Sun Life Toronto One York
- Full-time
Sun Life is seeking an accomplished audit, risk, or compliance executive to lead Internal Audit coverage for its global Asset Management businesses.
Added 14 mins ago
MS
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Lead client engagements as the front-line Subject Matter Expert, translating IPO and equity compensation best practices into clear, actionable guidance for corporate stakeholders.
Added 29 mins ago
C&
Finance Manager - Business Unit Finance
Church & Dwight Co., Inc.
Mississauga, ON
- Full-time
Working closely with commercial leadership, this role will lead business performance reviews, provide financial insights that support strategic decision-making and brand strategy, and drive…
Added 29 mins ago
C&
Finance Manager - Business Unit Finance
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Mississauga, ON
- Full-time
Working closely with commercial leadership, this role will lead business performance reviews, provide financial insights that support strategic decision-making and brand strategy, and drive…
Added 29 mins ago
A
Medical Education Lead
AstraZeneca
Mississauga, ON · Canada - Mississauga
- Full-time
Reporting to a Disease Area Director, the Medical Education Lead leads the development and delivery of Medical Education within the Haematology, Nephrology, Transplant (HNT) division. The…
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M
Proposal Manager
Manulife
Toronto, ON · Waterloo, ON
- Full-time
Assist or lead process improvement projects/initiatives
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Manager, Global Technology & Operations (GTO) Strategy & Transformation
Manulife
Montreal, QC
- Full-time
…modernization, value realization, and governance agenda. You will lead analytical and transformation workstreams, develop business cases and executive insights, and help ensure initiatives…
Added 29 mins ago
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Director, Talent Development (GRO) and Human Performance Enablement
Manulife
Toronto, ON
- Full-time
Lead GRO Program Managers and associated resources, establishing clear accountabilities across enterprise, regional and business delivery.
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M
Contract Management Senior Specialist
Manulife
Halifax, NS · Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
Lead collaborative contracting activities with key stakeholders - including Business Units, Procurement, Legal, Risk, and Vendor Governance - covering RFIs, RFPs, MSAs, SOWs, amendments,…
Added 29 mins ago
O
Sr Customer Success Manager - Oracle Health
Oracle
Canada
- $79,900 to $131,300 CAD / year
- Full-time
Lead strategic business reviews, roadmap discussions, and long-term planning sessions.
Added 29 mins ago
Lead Business Analyst - Direct Venture
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Calgary, AB · AB · Lethbridge, AB · Lloydminster, AB · Vancouver, BC · Winnipeg, MB · Moncton, NB · Dartmouth, NS · Kitchener, ON · Ottawa, ON · Thunder Bay, ON · Toronto, ON · Montreal, QC · Edmonton, AB (Hybrid), AB · North York - Toronto, ON (Hybr, ON
The Lead Business Analyst leads business analysis for the Direct Venture’s largest, most complex and cross-functional change initiatives. The role frames business problems and options,…
Added 29 mins ago
Senior, Cloud Engineering
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Lead development of internal portals and dashboards that empower developer productivity.
Added 29 mins ago
Technical Project Manager
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Added 29 mins ago
Director, Network & Security AI and Automation
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Winnipeg, MB · London, ON · Toronto, ON
We are seeking a Director, Network & Security AI and Automation to establish and lead an engineering function within Network & Security Services with two complementary mandates: applying…
Added 29 mins ago
SAP SuccessFactors Learning Lead - Senior Consultant / Manager
EY
Edmonton, AB · AB · Winnipeg, MB · Dieppe, NB · Saint John, NB · St. John's, NL · Halifax, NS · London, ON · Ottawa, ON · Toronto, ON · ON · Saskatoon, SK · Waterloo, ON · Calgary, AB
We are seeking a dynamic and experienced SAP SuccessFactors Learning Lead to join our HR Technology practice. This is a leadership role for professionals passionate about transforming…
Added 29 mins ago
SAP SuccessFactors Employee Central Payroll - Senior Manager
EY
AB · Ottawa, ON · Toronto, ON · Calgary, AB
…Technology practice. This role is designed for professionals who can lead complex, multi-country payroll implementations, manage senior stakeholders, and ensure delivery excellence. You…
Added 29 mins ago
TT
Software Development Engineer
Teledyne Technologies Incorporated
Edmonton, AB · Canada - Edmonton, AB
- Full-time
Opportunities to lead impactful technical initiatives.
Added 29 mins ago
EHS Advisor - YNSE
Aecon
Toronto, ON · North York, ON
Integrity. We lead by example, with humility and courage.
Added 43 mins ago
HG
Junior Product Manager
Hypertec Group
Montreal, QC
- Full-time
Founded in 1984, Hypertec empowers innovators to push boundaries and lead their industries through transformative technology.
Added 43 mins ago
RB
Director, Business Marketing – Canada
Royal Bank of Canada
Toronto, ON
- Full-time
Global Program Leadership – Lead strategic planning, budget development, execution, and reporting for marquee global marketing programs where Canada plays a key role, ensuring alignment…

Affinity

Director, Player Experience Research

Burnaby, BC, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 28, 2026
Posting language: English
Posted: Oct 29, 2026

Original job description

Job Description

Our client, a global leader in interactive entertainment, is seeking a Director of Player Experience (PX) Research to define and lead the future of player insight across a diverse, global portfolio.

This role sits at the intersection of research strategy, player understanding, and business impact. The Director will own the vision for PX Research, ensuring player insight informs decisions across the full lifecycle, from pre-production and early validation through live service and long-term ecosystem growth.

This leader will build and empower a high-performing research organization, partner closely with central Insights teams (Consumer Insights, Data & Analytics, Experience Quality, Fan Care), and drive clarity across emerging priorities such as new player acquisition, Gen Alpha, mobile strategy, and global market expansion.

This is a high-influence, transformation-oriented role, ideal for someone energized by scale, ambiguity, and shaping how research operates across a large organization.

Location: Canada or U.S.

Key Responsibilities

Research Strategy & Impact

Define and execute a global PX Research strategy that shapes the future of play across platforms, ecosystems, and franchises.
Ensure research delivers measurable impact on product strategy, portfolio decisions, and player outcomes.
Translate audience insights (TAM, SAM, SOM) into validated player cohorts that development teams can act on early, even pre-software.

Leadership & Culture

Lead and develop senior research leaders and ICs across regions and studios.
Foster a culture of curiosity, speed, and constructive challenge - enabling researchers to influence product direction.
Balance autonomy with alignment by establishing shared standards, frameworks, and expectations at scale.

Craft, Methodology & Tooling

Elevate PX research methodologies across qualitative, quantitative, telemetry, and sentiment inputs.
Advance experimentation, AI-assisted approaches, and integrated tooling to accelerate insight generation.
Oversee research vendors and external partners, including strategy for emerging markets.

Strategic Focus Areas

Build research approaches supporting:
- New player acquisition and early playtesting pipelines
- Gen Alpha and future player behaviors
- Player sentiment integration with PX and Data
- Sports research within fast (≈4-month) development cycles
- Mobile PX strategy tied to HD franchises
- Cloud, subscriptions, ecosystems, and eSports
- APAC research strategy (short-term vendor execution + long-term presence)

Cross-Functional Partnership

Partner deeply with Consumer Insights, Data & Analytics, Experience Quality, and Fan Care to deliver unified, non-siloed insights.
Deliver executive-ready narratives that connect player understanding to business and portfolio outcomes.
Support organizational change by bringing clarity, sequencing priorities, and sustaining momentum through transformation.

Qualifications

Degree in a relevant field (Psychology, HCI, Market Research, Social Sciences, Data Science) or equivalent industry experience.
10–12+ years in player research, UX research, or consumer insights, ideally within gaming or digital entertainment.
5+ years leading multi-disciplinary research teams at scale.
Strong fluency across mixed-methods research.
Demonstrated success influencing senior product and business leaders.
Experience operating in global, matrixed environments.
Comfortable shifting from hands-on product work to portfolio-level leadership.
Deep personal connection to players and the craft of research.

Affinity Earn

Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/

About Affinity

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit www.affinity-group.ca

Job Number: 13008

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More about this job

Responsibilities

Define and lead global Player Experience Research strategy, ensuring player insights shape product, portfolio, and business decisions throughout the development and live-service lifecycle. Build and develop a high-performing research organization, advance research methods and tools, and partner across teams to address strategic priorities and communicate actionable insights to executives.

Requirements

Requires 10–12+ years of experience in player research, UX research, or consumer insights, ideally in gaming or digital entertainment, including 5+ years leading multidisciplinary research teams. Candidates should have mixed-methods expertise, a record of influencing senior leaders, experience in global matrixed organizations, and a relevant degree or equivalent industry experience.

Skills

Player Experience Research
Research Strategy
Mixed-Methods Research
Qualitative Research
Quantitative Research
UX Research
Player Insights
Research Team Leadership
Product Strategy
Experimentation
Telemetry Analysis
Sentiment Analysis
AI-Assisted Research
Executive Communication
Cross-Functional Collaboration
Global Market Research

Visa sponsorship

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Keywords

Player Experience Research
Player Research
UX Research
Consumer Insights
Research Strategy
Qualitative Research
Quantitative Research
Mixed-Methods Research
Telemetry
Sentiment Analysis
Experimentation
AI-Assisted Research
Research Tooling
Player Acquisition
Playtesting
Gen Alpha
Mobile Strategy
Cloud Gaming
Subscriptions
Esports
APAC Research
Audience Insights
TAM
SAM
SOM
Data & Analytics
Experience Quality
Live Service
Global Market Expansion
Portfolio Strategy

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