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Added 27 mins ago
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ANALYST, BUSINESS INSIGHTS AND ANALYTICS
BDC
Montreal, QC
- Full-time
Reporting to the Director, Business Insights and Analytics, the Analyst translates complex data into actionable insights that inform strategy and business decisions across COO lines of…
Added 42 mins ago
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Shopping & Marketplace Strategist (Remote Canada) - Future Opening
Directive
Remote, Canada
- Full-time
- Remote
…people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means…
Added 42 mins ago
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Account Strategist, Commerce (Remote Canada) - Future Opening
Directive
Remote, Canada
- Full-time
- Remote
…people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means…
Added 57 mins ago
Test Automation Lead
Freedom Mobile
Toronto, ON
Reporting to the Director, BSS Release Testing & Ops, the Job Title is responsible for leading quality automation initiatives by defining automation strategy, building scalable test…
Added 1 hour ago
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Strategic Procurement Performance Analyst
Air Canada
Dorval, QC
- Full-time
Reporting to the Director, SP - Inflight Catering & Product, this position is responsible for: managing monthly reconciliation and financial performance against established agreements(s);…
Added 1 hour ago
Director, Technology Delivery
The Canada Life Assurance Company
Winnipeg, MB · Toronto, ON
We are looking for a Director, Technology Delivery – Finance & Actuarial to lead technology delivery across our Finance and Actuarial portfolio.
Added 1 hour ago
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Director, Player Experience Research
Affinity
Burnaby, BC
- Full-time
Our client, a global leader in interactive entertainment, is seeking a Director of Player Experience (PX) Research to define and lead the future of player insight across a diverse, global…
Added 1 hour ago
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Technology Strategy & Transformation Senior Manager
Accenture
Toronto, ON · Montreal, QC
- Full-time
…goals. You are a curious leader who can connect with and advise senior clients through storytelling and strong domain knowledge. As a senior manager, you will be a coach to develop our…
Added 2 hours ago
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Senior HR Business Partner
Ledcor
Toronto, ON
- Full-time
We are looking for a Senior Human Resources Business Partner (HRBP) to provide strategic and hands-on HR support to our business leaders and teams across Central Canada. Reporting to the…
Added 2 hours ago
Senior Manager, Data & Analytics
Domtar Products
Montreal, QC
Reporting to the Director, Mill Apps, Data & Analytics, Wood Products Applications, the Senior Manager, Data & Analytics leads a multidisciplinary team responsible for Data Management,…
Added 2 hours ago
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Analyst – Data Analytics & Reporting (Parts & Accessories)
YAMAHA MOTOR CANADA LTD.
Toronto, ON · North York, ON
- Full-time
Reports to: Senior Director, Sales Planning & Operations
Added 2 hours ago
LM
DIRECTOR OF INFORMATION TECHNOLOGY
Lacroix Médecine Privée
Quebec, QC
- Full-time
…challenges into concrete solutions for the business. The IT Director must be equally comfortable discussing strategy with senior management and understanding the challenges faced by teams…
Added 3 hours ago
Director of Sales
Hilton Food Group Plc
Brantford, ON
Manage the interface with the senior Walmart commercial, innovation and supply chain teams to create and maintain an enduring relationship to ensure the positive development of the…
Added 3 hours ago
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Senior Manager, Valuation
Ontario Teachers' Pension Plan
Toronto, ON
- Full-time
Reporting to the Director, Valuation, the Senior Manager will be responsible for the execution of OTPP’s semi-annual private investment valuation processes, for the purpose of OTPP’s…
Added 3 hours ago
PC
Senior Financial Analyst
People Corporation
Calgary, AB · Winnipeg, MB · Toronto, ON · AB - PC Calgary
- Full-time
The Senior Financial Analyst is a key finance partner to the assigned portfolio, working closely with the Senior Director, Financial Planning & Analysis and business leaders to understand…
Added 3 hours ago
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Senior Analyst, Investment Controls
CIBC
Toronto, ON
- Full-time
As the Senior Analyst, Investment Controls, reporting to the Director, Investment Controls, you will be responsible to provide the first level of oversight of CAM retail, institutional and…
Added 3 hours ago
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Bilingual Social Media Specialist
Manulife
Toronto, ON · Waterloo, ON · Montreal, QC
- Full-time
Reporting to the Director of Content, Brand, the Social Media Specialist is a key member of Manulife Canada’s Brand team. The role manages and advances Manulife Canada’s organic social…
Added 3 hours ago
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Security Analyst II – Azure AD
Intact FC
Vancouver, BC · Mississauga, ON · Montreal, QC · Saint-Hyacinthe, QC
- Full-time
Reporting to the Director, Identity Access Security, your main responsibilities will include:
Added 3 hours ago
Senior Manager, Real Estate Strategy & Planning
Hydro One Networks Inc
Markham, ON
…province and supporting thousands of employees across Ontario. The Senior Manager, Real Estate Strategy & Planning serves as a key strategic leader responsible for developing long-term…
Added 4 hours ago
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Senior Consultant, Control Optimization & Analytics
CIBC
Toronto, ON
- Full-time
Reporting to Director, Advanced Analytics, Strategy and Transformation, you will be a senior contributor for developing and delivering on the Advanced Analytics team’s technical solution…
Added 4 hours ago
BC
Internal Communications Manager - Industrial West
Bird Construction
Edmonton, AB
- Full-time
Reporting to the Director Manager, Strategic Communications, the Internal Communications Manager - Industrial West leads the developments and execution of internal communications strategies…
Added 4 hours ago
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Senior Business Partner, Finance
Aggreko
Calgary, AB · Edmonton, AB · Vancouver, BC · Toronto, ON
- Full-time
Bring your energy to Aggreko as Senior Business Partner, Finance based in Toronto, ON. You’ll support the business by providing financial & strategic insight that drives P&L efficiency.
Added 4 hours ago
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Senior Product Marketing Manager
Hach
Vancouver, BC · London, ON · CAN - Vancouver - Aquatic Informatics ULC
- $125,000 to $150,000 CAD / year
- Full-time
Reporting to the Global Director of Growth Marketing, the Senior Product Marketing Manager will shape Aquatic Informatics’ growth strategy and strengthen how we bring our products,…
Added 5 hours ago
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Director, Data Governance Enablement
Canadian Tire Corporation
Toronto, ON
- Full-time
The Director, Data Governance Enablement is an enterprise subject matter expert in enterprise data governance, bringing deep expertise to drive best practices in governance frameworks,…
Added 5 hours ago
RM
Director and Chief Human Resources Officer (CHRO)
Regional Municipality of Peel
Canada
- Other
Reporting to the Chief Administrative Officer, the Director and Chief Human Resources Officer (CHRO) will be Peel Region’s senior-most people executive, serving as a strategic counsellor to…

Affinity

Director, Player Experience Research

Burnaby, BC, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 28, 2026
Posting language: English
Posted: Oct 29, 2026

Original job description

Job Description

Our client, a global leader in interactive entertainment, is seeking a Director of Player Experience (PX) Research to define and lead the future of player insight across a diverse, global portfolio.

This role sits at the intersection of research strategy, player understanding, and business impact. The Director will own the vision for PX Research, ensuring player insight informs decisions across the full lifecycle, from pre-production and early validation through live service and long-term ecosystem growth.

This leader will build and empower a high-performing research organization, partner closely with central Insights teams (Consumer Insights, Data & Analytics, Experience Quality, Fan Care), and drive clarity across emerging priorities such as new player acquisition, Gen Alpha, mobile strategy, and global market expansion.

This is a high-influence, transformation-oriented role, ideal for someone energized by scale, ambiguity, and shaping how research operates across a large organization.

Location: Canada or U.S.

Key Responsibilities

Research Strategy & Impact

Define and execute a global PX Research strategy that shapes the future of play across platforms, ecosystems, and franchises.
Ensure research delivers measurable impact on product strategy, portfolio decisions, and player outcomes.
Translate audience insights (TAM, SAM, SOM) into validated player cohorts that development teams can act on early, even pre-software.

Leadership & Culture

Lead and develop senior research leaders and ICs across regions and studios.
Foster a culture of curiosity, speed, and constructive challenge - enabling researchers to influence product direction.
Balance autonomy with alignment by establishing shared standards, frameworks, and expectations at scale.

Craft, Methodology & Tooling

Elevate PX research methodologies across qualitative, quantitative, telemetry, and sentiment inputs.
Advance experimentation, AI-assisted approaches, and integrated tooling to accelerate insight generation.
Oversee research vendors and external partners, including strategy for emerging markets.

Strategic Focus Areas

Build research approaches supporting:
- New player acquisition and early playtesting pipelines
- Gen Alpha and future player behaviors
- Player sentiment integration with PX and Data
- Sports research within fast (≈4-month) development cycles
- Mobile PX strategy tied to HD franchises
- Cloud, subscriptions, ecosystems, and eSports
- APAC research strategy (short-term vendor execution + long-term presence)

Cross-Functional Partnership

Partner deeply with Consumer Insights, Data & Analytics, Experience Quality, and Fan Care to deliver unified, non-siloed insights.
Deliver executive-ready narratives that connect player understanding to business and portfolio outcomes.
Support organizational change by bringing clarity, sequencing priorities, and sustaining momentum through transformation.

Qualifications

Degree in a relevant field (Psychology, HCI, Market Research, Social Sciences, Data Science) or equivalent industry experience.
10–12+ years in player research, UX research, or consumer insights, ideally within gaming or digital entertainment.
5+ years leading multi-disciplinary research teams at scale.
Strong fluency across mixed-methods research.
Demonstrated success influencing senior product and business leaders.
Experience operating in global, matrixed environments.
Comfortable shifting from hands-on product work to portfolio-level leadership.
Deep personal connection to players and the craft of research.

Affinity Earn

Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/

About Affinity

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

For more information on Affinity, please visit www.affinity-group.ca

Job Number: 13008

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More about this job

Responsibilities

Define and lead global Player Experience Research strategy, ensuring player insights shape product, portfolio, and business decisions throughout the development and live-service lifecycle. Build and develop a high-performing research organization, advance research methods and tools, and partner across teams to address strategic priorities and communicate actionable insights to executives.

Requirements

Requires 10–12+ years of experience in player research, UX research, or consumer insights, ideally in gaming or digital entertainment, including 5+ years leading multidisciplinary research teams. Candidates should have mixed-methods expertise, a record of influencing senior leaders, experience in global matrixed organizations, and a relevant degree or equivalent industry experience.

Skills

Player Experience Research
Research Strategy
Mixed-Methods Research
Qualitative Research
Quantitative Research
UX Research
Player Insights
Research Team Leadership
Product Strategy
Experimentation
Telemetry Analysis
Sentiment Analysis
AI-Assisted Research
Executive Communication
Cross-Functional Collaboration
Global Market Research

Visa sponsorship

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Keywords

Player Experience Research
Player Research
UX Research
Consumer Insights
Research Strategy
Qualitative Research
Quantitative Research
Mixed-Methods Research
Telemetry
Sentiment Analysis
Experimentation
AI-Assisted Research
Research Tooling
Player Acquisition
Playtesting
Gen Alpha
Mobile Strategy
Cloud Gaming
Subscriptions
Esports
APAC Research
Audience Insights
TAM
SAM
SOM
Data & Analytics
Experience Quality
Live Service
Global Market Expansion
Portfolio Strategy

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