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Added 21 mins ago
BC
Director, Communications and Engagement – Redevelopment Projects
Brant Community Healthcare System
Brantford, ON
- Full-time
Collaborative Team Culture – Work alongside skilled professionals in a supportive, interdisciplinary setting.
Added 51 mins ago
SM
RQ11323 – Project Manager/Leader – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Project Manager/Leader to lead large-scale, complex, high-profile, and high-risk Ontario Public Service (OPS) I&IT initiatives. The ideal candidate will…
Added 51 mins ago
SM
RQ11323 – Project Manager/Leader – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Project Manager/Leader to lead large-scale, complex, high-profile, and high-risk Ontario Public Service (OPS) I&IT initiatives. The ideal candidate will…
Added 51 mins ago
SM
RQ11323 – Project Manager/Leader – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Project Manager/Leader to lead large-scale, complex, high-profile, and high-risk Ontario Public Service (OPS) I&IT initiatives. The ideal candidate will…
Added 1 hour ago
R
Mechanical Engineer
Raise
Saskatoon, SK
- Full-time
Raise is currently hiring a Mechanical Engineer on behalf of our client. They’re expanding their team to meet growing needs, making this a unique opportunity to work with an industry…
Added 1 hour ago
F
Financial Planning & Analysis Manager
Fluor
Calgary, AB
- Full-time
Fluor is one of Canada's top employers and is recognized globally as a leader in the Engineering, Procurement, Construction, Fabrication, and Maintenance industry. Our focus on innovation…
Added 1 hour ago
K
Warehouse Team Lead
Kaycan
Ottawa, ON
- Full-time
Building materials industry with engineered wood siding is a bonus
Added 1 hour ago
WF
Customer Service Supervisor - Full Time
Whole Foods Market
BC · West Vancouver, BC
- Full-time
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Added 1 hour ago
PT
Intermediate Mechanical Designer
Platinum Trailers
St. Marys, ON
- $55,000 to $75,000 CAD / year
- Full-time
…better than data: the accumulated, hands-on knowledge of a team that has spent years building, repairing, testing, and improving trailers in the real world. You'll take ownership of the…
Added 1 hour ago
D
Greenhouse Lead Facilitator
Deloitte
Vancouver, BC
- Full-time
…people, organizations, communities, and countries to thrive by building a better future. Our work underpins a prosperous society where people can find meaning and opportunity. It builds…
Added 1 hour ago
JC
Logistics/ Warehouse Coordinator
Johnson Controls
Toronto, ON · CAN ON Toronto Sheppard Avenue
- Full-time
Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce…
Added 2 hours ago
TU
Manager, Major Initiatives
The University of British Columbia
Vancouver, BC
- $7,158.42 to $10,292.25 CAD / month
- Full-time
…funding intelligence, opportunity assessment, faculty support, team formation and research-capacity development, the Manager, Major Initiatives assumes primary responsibility for proposal…
Added 2 hours ago
TC
Yard Supervisor – Shunt & Tarp
Tri-Line Carriers LP
Calgary, AB
- Full-time
…throughout Western Canada and Central US States. Our experienced team of professionals provide exceptional service to a variety of industries including oil and gas, manufacturing,…
Added 2 hours ago
OH
Senior Analyst, Clinical Analytics (Data Analysis, Reporting and Methodology)
Ontario Health | Santé Ontario
Toronto, ON
- Full-time
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Added 2 hours ago
EA
Corporate Controller
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Vancouver, BC
- $160,000 to $194,000 CAD / year
- Full-time
Do you want to join the Finance team of one of the most exciting space companies at the forefront of global change detection/change monitoring? The Corporate Controller will be responsible…
Added 2 hours ago
B
Intern, Materials & Processes Engineering (Winter 2027)
Bombardier
Montreal, QC
- Volunteer
Bombardier is a global leader in aviation, creating innovative and game-changing planes. Our products and services provide world-class experiences that set new standards in passenger…
Added 3 hours ago
RC
Member Service Supevisor
Rosenort Credit Union
Morden, MB
- Full-time
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Added 3 hours ago
ASSISTANT MANAGER
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Boucherville, QC
You are a natural leader who knows how to motivate a team;
Added 3 hours ago
TM
Afternoon Production Floor Supervisor
Tradesman Manufacturing
Lethbridge, AB
- Full-time
We are looking for an Production Floor Supervisor to lead our afternoon shift team members! If you’re ready to be part of a dynamic workplace where your contributions matter, apply today…
Added 3 hours ago
O
Senior Product Marketing Manager
Overstory
Canada
- Full-time
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Added 3 hours ago
BH
Senior Product Manager, Marketing - Allergy
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- Full-time
…action oriented. We need a disciplined, focused, and accountable team member. If you embody these values, come join our company and help us shape the…
Added 3 hours ago
SG
Machine Building and Maintenance Technician
Superior Glove
Halton Hills, ON
- $35 to $37 CAD / hour
- Full-time
Superior Glove is a global leader in the design, manufacture and supply of innovative hand and arm protection. For more than 100 years, we’ve been focused on one goal: helping workers get…
Added 4 hours ago
UE
Operator Industrial Cleaning 1 - CANADA
US Ecology Canada, Inc.
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- Full-time
…diverse culture where every voice counts. In addition, our team positively impacted 5.1 million people in 2024 through the Republic Services Charitable Foundation and local community…
Added 4 hours ago
Manager, Client Success
Long View Systems
AB
Long View’s mission of building the best and most sustainable team-driven organization requires dedicated and ambitious people. Through employee resource groups, impactful and effective…
Added 4 hours ago
BM
Retail Support Executive - Winnipeg
Brand Momentum
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- $27 CAD / hour
- Part-time
…workplace. We value diverse perspectives and are committed to building a team that celebrates individual backgrounds, experiences, and talents. We believe in the power of diversity to drive…

Agilus Work Solutions

Marketing Director

Barrie, ON, Canada

$155,000 to $165,000 CAD / year · Full-time

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Job details

Pay: $155,000 to $165,000 CAD / year
Job type: Full-time
Apply by: Oct 28, 2026
Experience: 15+ years of progressive marketing leadership experience, including strategy development, budget ownership, and team leadership
Posting language: English
Posted: Sep 28, 2026

Original job description

Agilus by Synergie is recruiting for a Marketing Director in the Power Sports, Marine & Recreational Products Sector in Barrie, Ontario.

Are you a strategic marketing leader ready to take full ownership of a major consumer brand in the powersports space? This is a rare opportunity to lead national marketing strategy, shape brand direction, and build high-impact campaigns across a diverse product portfolio including motorcycles, ATVs/powersports, and marine products.

Reporting directly to the President, this role will be responsible for developing and executing the Canadian marketing strategy, growing brand awareness, increasing dealer engagement, and driving retail traffic through an established dealer network. You will lead a high-performing marketing team while influencing business growth at a national level.

Total Rewards:

$155,000 - $165,000 annually
Competitive compensation with flexibility for highly relevant industry experience
Direct access to executive leadership and influence on company direction
Full ownership of national marketing strategy and execution
Opportunity to lead and mentor an established marketing team
Work within an exciting, enthusiast-driven industry
High visibility role with strong impact on revenue and brand growth
Collaborative environment working closely with dealers and business partners
Stable, well-established organization with long-term growth potential

A Typical Day:

Develop and execute national marketing and advertising strategies
Lead Canadian brand positioning while aligning with global marketing objectives
Manage marketing budgets, forecasts, ROI measurement, and campaign performance
Develop programs that drive retail traffic, customer acquisition, and sales through independent dealerships
Oversee dealer marketing programs, co-op advertising initiatives, sponsorships, events, and promotions
Partner closely with dealers to support local market growth and strengthen dealer engagement
Lead the development of product marketing materials, retail programs, and sales support tools
Analyze campaign performance and continually improve marketing effectiveness
Manage agency relationships, external vendors, and key marketing partners
Lead, coach, and develop a team of marketing professionals

You Bring:

15+ years of progressive marketing leadership experience, including strategy development, budget ownership, and team leadership
Proven experience building and growing consumer brands through dealer, distributor, retail, or channel-based sales networks
Strong background in consumer product branding, product marketing, and go-to-market strategy
Experience developing dealer-focused marketing programs that drive retail traffic, customer acquisition, and sales growth
Experience managing large marketing budgets, national campaigns, and integrated marketing programs
Demonstrated success leading, mentoring, and developing high-performing marketing teams
Expertise across both traditional marketing channels (events, sponsorships, trade shows, dealer programs) and digital channels (CRM, social media, eCommerce, analytics)
Strong stakeholder management across executive leadership, internal teams, dealers, distributors, and external partners
Excellent communication, presentation, leadership, and strategic-thinking skills
Experience working with dealer co-op advertising programs, channel marketing initiatives, or distributor marketing programs is considered a strong asset
Proven experience within the powersports, motorcycle, marine, recreational vehicle (RV), agricultural equipment, construction equipment, heavy equipment, or automotive OEM industries with significant dealer-network responsibility

Ideal Candidate Profile:

Demonstrated success building and growing a brand in Canada
Experience creating marketing programs that drive sales through independent dealerships
Experience supporting and growing dealer, distributor, or channel networks
Strong track record developing national marketing strategies and go-to-market plans
Comfortable balancing strategic planning with hands-on execution
Able to lead, coach, and develop an in-office marketing team

Please Note:

This role is best suited to candidates who have experience marketing products through dealer, distributor, or channel-based sales networks. Candidates whose backgrounds are primarily focused on SaaS, professional services, financial services, digital marketing, or agency environments without significant dealer-network or product-marketing experience may not be aligned with the requirements of this opportunity.

This posting is for an active opening.

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More about this job

Responsibilities

Develop and execute the Canadian national marketing strategy, including brand positioning, integrated campaigns, dealer programs, events, and sales-support materials across powersports and marine products. Manage budgets, agencies, campaign performance, and dealer relationships while leading and developing the marketing team.

Requirements

Requires 15+ years of progressive marketing leadership experience, including strategy, budget ownership, and team leadership, with a record of growing consumer brands through dealer, distributor, retail, or channel-based networks. Candidates should bring product-marketing and go-to-market expertise, experience with national campaigns and dealer-focused programs, and strong leadership and stakeholder-management skills; relevant equipment or automotive industry experience is a strong asset.

Skills

National Marketing Strategy
Brand Positioning
Consumer Product Branding
Product Marketing
Go-To-Market Strategy
Dealer And Channel Marketing
Dealer Co-Op Advertising
Marketing Budget Management
Campaign Performance And ROI Measurement
Retail Traffic And Customer Acquisition
Traditional And Digital Marketing
CRM
Social Media
E-Commerce
Team Leadership And Development
Stakeholder Management

Benefits

Competitive Compensation
Direct Access To Executive Leadership
Influence On Company Direction
Ownership Of National Marketing Strategy
Opportunity To Lead And Mentor A Marketing Team
High-Visibility Role
Collaborative Environment
Long-Term Growth Potential

Visa sponsorship

Not detected in the job text

Keywords

Powersports
Motorcycles
ATVs
Marine Products
Recreational Vehicles
Dealer Network
Distributor Marketing
Channel Marketing
National Marketing Strategy
Brand Positioning
Consumer Branding
Product Marketing
Go-To-Market Strategy
Marketing Budgets
Forecasting
ROI Measurement
Integrated Marketing Campaigns
Retail Traffic
Customer Acquisition
Co-Op Advertising
Sponsorships
Events
CRM
Social Media
E-Commerce
Marketing Analytics
Agency Management
Team Leadership
Automotive OEM
Heavy Equipment

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