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Added 18 mins ago
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Agilus Work Solutions

Marketing Director

Barrie, ON, Canada

Pay: $155,000 to $165,000 CAD / year
Job type: Full-time
Apply by: Oct 28, 2026
Experience: 15+ years of progressive marketing leadership experience, including strategy development, budget ownership, and team leadership
Posting language: English
Posted: Sep 28, 2026

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Applications open in a new tab.

Original job description

Agilus by Synergie is recruiting for a Marketing Director in the Power Sports, Marine & Recreational Products Sector in Barrie, Ontario.

Are you a strategic marketing leader ready to take full ownership of a major consumer brand in the powersports space? This is a rare opportunity to lead national marketing strategy, shape brand direction, and build high-impact campaigns across a diverse product portfolio including motorcycles, ATVs/powersports, and marine products.

Reporting directly to the President, this role will be responsible for developing and executing the Canadian marketing strategy, growing brand awareness, increasing dealer engagement, and driving retail traffic through an established dealer network. You will lead a high-performing marketing team while influencing business growth at a national level.

Total Rewards:

$155,000 - $165,000 annually
Competitive compensation with flexibility for highly relevant industry experience
Direct access to executive leadership and influence on company direction
Full ownership of national marketing strategy and execution
Opportunity to lead and mentor an established marketing team
Work within an exciting, enthusiast-driven industry
High visibility role with strong impact on revenue and brand growth
Collaborative environment working closely with dealers and business partners
Stable, well-established organization with long-term growth potential

A Typical Day:

Develop and execute national marketing and advertising strategies
Lead Canadian brand positioning while aligning with global marketing objectives
Manage marketing budgets, forecasts, ROI measurement, and campaign performance
Develop programs that drive retail traffic, customer acquisition, and sales through independent dealerships
Oversee dealer marketing programs, co-op advertising initiatives, sponsorships, events, and promotions
Partner closely with dealers to support local market growth and strengthen dealer engagement
Lead the development of product marketing materials, retail programs, and sales support tools
Analyze campaign performance and continually improve marketing effectiveness
Manage agency relationships, external vendors, and key marketing partners
Lead, coach, and develop a team of marketing professionals

You Bring:

15+ years of progressive marketing leadership experience, including strategy development, budget ownership, and team leadership
Proven experience building and growing consumer brands through dealer, distributor, retail, or channel-based sales networks
Strong background in consumer product branding, product marketing, and go-to-market strategy
Experience developing dealer-focused marketing programs that drive retail traffic, customer acquisition, and sales growth
Experience managing large marketing budgets, national campaigns, and integrated marketing programs
Demonstrated success leading, mentoring, and developing high-performing marketing teams
Expertise across both traditional marketing channels (events, sponsorships, trade shows, dealer programs) and digital channels (CRM, social media, eCommerce, analytics)
Strong stakeholder management across executive leadership, internal teams, dealers, distributors, and external partners
Excellent communication, presentation, leadership, and strategic-thinking skills
Experience working with dealer co-op advertising programs, channel marketing initiatives, or distributor marketing programs is considered a strong asset
Proven experience within the powersports, motorcycle, marine, recreational vehicle (RV), agricultural equipment, construction equipment, heavy equipment, or automotive OEM industries with significant dealer-network responsibility

Ideal Candidate Profile:

Demonstrated success building and growing a brand in Canada
Experience creating marketing programs that drive sales through independent dealerships
Experience supporting and growing dealer, distributor, or channel networks
Strong track record developing national marketing strategies and go-to-market plans
Comfortable balancing strategic planning with hands-on execution
Able to lead, coach, and develop an in-office marketing team

Please Note:

This role is best suited to candidates who have experience marketing products through dealer, distributor, or channel-based sales networks. Candidates whose backgrounds are primarily focused on SaaS, professional services, financial services, digital marketing, or agency environments without significant dealer-network or product-marketing experience may not be aligned with the requirements of this opportunity.

This posting is for an active opening.

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More about this job

Responsibilities

Develop and execute the Canadian national marketing strategy, including brand positioning, integrated campaigns, dealer programs, events, and sales-support materials across powersports and marine products. Manage budgets, agencies, campaign performance, and dealer relationships while leading and developing the marketing team.

Requirements

Requires 15+ years of progressive marketing leadership experience, including strategy, budget ownership, and team leadership, with a record of growing consumer brands through dealer, distributor, retail, or channel-based networks. Candidates should bring product-marketing and go-to-market expertise, experience with national campaigns and dealer-focused programs, and strong leadership and stakeholder-management skills; relevant equipment or automotive industry experience is a strong asset.

Skills

National Marketing Strategy
Brand Positioning
Consumer Product Branding
Product Marketing
Go-To-Market Strategy
Dealer And Channel Marketing
Dealer Co-Op Advertising
Marketing Budget Management
Campaign Performance And ROI Measurement
Retail Traffic And Customer Acquisition
Traditional And Digital Marketing
CRM
Social Media
E-Commerce
Team Leadership And Development
Stakeholder Management

Benefits

Competitive Compensation
Direct Access To Executive Leadership
Influence On Company Direction
Ownership Of National Marketing Strategy
Opportunity To Lead And Mentor A Marketing Team
High-Visibility Role
Collaborative Environment
Long-Term Growth Potential

Visa sponsorship

Not detected in the job text

Keywords

Powersports
Motorcycles
ATVs
Marine Products
Recreational Vehicles
Dealer Network
Distributor Marketing
Channel Marketing
National Marketing Strategy
Brand Positioning
Consumer Branding
Product Marketing
Go-To-Market Strategy
Marketing Budgets
Forecasting
ROI Measurement
Integrated Marketing Campaigns
Retail Traffic
Customer Acquisition
Co-Op Advertising
Sponsorships
Events
CRM
Social Media
E-Commerce
Marketing Analytics
Agency Management
Team Leadership
Automotive OEM
Heavy Equipment

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