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AIP Connect

Manager, Omnichannel Media Planning

Mississauga, ON, Canada

$90,000 to $95,000 CAD / year · Full-time

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Job details

Pay: $90,000 to $95,000 CAD / year
Job type: Full-time
Apply by: Dec 9, 2026
Experience: 6+ years of relevant media and shopper-channel planning experience with manager-level ownership.
Posting language: English
Posted: Nov 9, 2026

Original job description

Open Vacancy: This role is a current, active position and we are accepting applications.

Our client is an independently owned omnichannel marketing agency focused on driving shopper conversion and sales lift through insight-led and data-driven marketing. Our clients are based in Canada and the U.S.

Our client is seeking an experienced Media Planner who combines strategic thinking, analytical rigour and confident client communication with hands-on delivery discipline. You will strengthen their planning and media team, support a major beverage account and lead the day-to-day media work for other assigned clients.

This is an individual-contributor Manager role with significant client, partner and campaign leadership responsibilities. The role may provide functional direction and coaching to execution specialists.

Responsibilities

Account Leadership: Drive day-to-day media strategy, brief responses, channel allocation, presentations, partner management, and reporting for assigned clients.
Major Account Support: Collaborate under team leadership to build media plans, evaluate vendor proposals, coordinate activations, and monitor performance across overlapping quarterly programs.
Targeted DSP Oversight: Own strategy, planning, and partner management for assigned DSP campaigns. Direct external managed-service partners and eventually guide internal execution specialists. Note that DSP is a minor component of the overall omnichannel planning remit rather than the primary focus.
Omnichannel Channel Management: Connect paid social, search, programmatic, retail media networks, online video, and other key channels with pre-shop, retail, and food service customer journeys.
Campaign Delivery: Manage media workbacks, asset specs, trafficking handoffs, tracking briefs, launch-readiness checklists, and campaign performance monitoring.
Commercial and Budget Control: Maintain planned versus actual spend, reconcile partner invoices, flag scope changes early, and assist with accurate project scoping.
AI Integration: Actively leverage AI tools for data analysis, reporting, and workflow efficiency.

Requirements & Qualifications:

6+ years of relevant media and shopper-channel planning experience with manager-level ownership.
Strong agency background with experience in structured environments and agility to thrive in growing teams.
Deep understanding of Canadian retail media, shopper channels, grocery, convenience, liquor, and food service ecosystems.
Proven DSP strategy and managed-service oversight experience without requiring daily hands-on trading.
Strong digital planning capabilities across paid social, search, programmatic, and retail media platforms.
Analytical mindset with strong budget management, invoice reconciliation, and vendor negotiation skills.
Practical comfort using AI tools to optimize data workflows and communications.
Confidence holding team members and external partners accountable to high standards and project deadlines.
Ability to travel within North America for occasional client meetings or industry conferences.

$90,000 - $95,000 a year

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.

Accessibility: If you need any accommodations during the interview process, please let us know.

Posted Salary: Actual compensation within this range will be determined based on job-related skills, relevant experience, education, and training. This range reflects base salary only and does not include eligibility for bonus program or other benefits.

For the most accurate and up-to-date details on this role, please refer directly to AIP Connect’s careers page, as third-party sites may not reflect current information.

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More about this job

Responsibilities

Lead day-to-day media strategy, planning, partner management, campaign delivery, and reporting for assigned clients, while supporting media programs for a major beverage account. Oversee assigned DSP campaigns and coordinate omnichannel activations, budgets, campaign readiness, and performance across channels and customer journeys.

Requirements

Requires at least six years of media and shopper-channel planning experience, manager-level ownership, and strong knowledge of Canadian retail media and shopper ecosystems. Candidates should bring digital planning and DSP oversight experience, analytical and budget-management skills, confident partner and client communication, and practical experience using AI tools.

Skills

Omnichannel Media Planning
Media Strategy
Client Account Leadership
Digital Media Planning
Retail Media
Shopper Marketing
Demand-Side Platform Strategy
Paid Social
Search Advertising
Programmatic Advertising
Campaign Management
Budget Management
Invoice Reconciliation
Vendor Negotiation
Performance Reporting
AI Tools

Visa sponsorship

Not detected in the job text

Keywords

Omnichannel Marketing
Media Planning
Shopper Marketing
Retail Media Networks
Demand-Side Platforms
Paid Social
Search
Programmatic Advertising
Online Video
Grocery
Convenience Retail
Liquor Retail
Food Service
Media Strategy
Channel Allocation
Vendor Proposals
Managed-Service Partners
Campaign Trafficking
Tracking Briefs
Campaign Performance Monitoring
Budget Management
Invoice Reconciliation
Vendor Negotiation
AI Tools
Data Analysis
Client Presentations

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