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Added 9 mins ago
Quality Assurance Analyst II, Payments
FIS Global
Markham, ON
Full-time · Other
As a Quality Assurance Analyst II for Payments, you are an experienced quality assurance professional specializing in settlement processing, payment systems, and transaction validation. You…
Added 24 mins ago
Program Analyst, Digital Health
Sinai Health
Toronto, ON
If this sounds like you and you feel ready to build your information technology career within healthcare apply now and let us know why you’d be a great addition to our team.
Added 54 mins ago
Senior Financial Analyst, FP&A
Stelumar Advanced Manufacturing Inc.
Canada
Full-time
Senior Financial Analyst, Financial Planning and Analysis
Added 54 mins ago
Technical Program Management Analyst, Launch Program 2027 - Toronto, Canada
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Toronto, ON
Full-time
We are looking for a motivated and enthusiastic new graduate to join our team as a Technical Program Management Analyst. This is an excellent opportunity to start your career in technology…
Added 1 hour ago
Senior Analyst, Macro Surveillance and Analytics
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…growth strategy. We are a leader in developing state-of-the-art technology and it is this technology base that uniquely positions us to serve customers who seek differentiation through…
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$40 to $45 USD / hour
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Added 2 hours ago
Master Data Mgmt Analyst
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Information received relating to accommodation measures will be addressed confidentially.
Added 4 hours ago
Product Marketing Manager
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Analyst Solutions (Appian Developer)
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Business Unit: Information and Technology Services
Added 5 hours ago
Technical Support Analyst 1
The Ottawa Hospital
Ottawa, ON
Full-time
Technical Support Analyst I is accountable for delivering efficient and timely first tier technical support to employees across various hardware and software systems. This role involves…
Added 5 hours ago
Specialist 1, Digital Education
The Ottawa Hospital
Ottawa, ON
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Human Resource & Benefits Analyst
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Contract
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Payroll Analyst
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Markham, ON
Contract
The Payroll Analyst manages day-to-day payroll operations in a complex, high-volume environment, processing biweekly payroll for approximately 9,000 employees across Canada. This role…
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Quality Assurance Analyst, OHdio Team (French Services) (Telework/Hybrid)
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Senior Analyst, Budget & IT Contracts
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SaskEnergy is seeking a qualified and motivated individual to join our team. The Senior Analyst, IT Budget & Contracts is responsible for providing oversight of financial operations and…
Added 6 hours ago
IT Customer Support II
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Added 7 hours ago
Intake Coordinator / Portfolio Analyst
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Toronto, ON
$45 to $50 USD / hour
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Added 7 hours ago
Partners in Performance - Performance Strategy Business Analyst - Current Undergrad students- Canada - NAELFY27
Accenture
Toronto, ON · Ottawa, ON · Montreal, QC · Vancouver, BC · Calgary, AB
Full-time
The Business Analyst role is an entry level role where you would be immediately exposed to being the frontline change agent for our clients. You are the primary source of reliable data and…
Added 8 hours ago
Master Data Mgmt Analyst
Husky Technologies
Bolton, ON
Full-time
Information received relating to accommodation measures will be addressed confidentially.
Added 8 hours ago
ERP Business Analyst
Husky Technologies
Bolton, ON
Full-time
…growth strategy. We are a leader in developing state-of-the-art technology and it is this technology base that uniquely positions us to serve customers who seek differentiation through…

AIP Connect

Senior Media Analyst

Markham, ON, Canada

Pay: $90,000 - $95,000 a year
Job type: Full-time
Experience: 5+ years of experience in media analytics, performance marketing, marketing analytics, or a related field.
Posting language: English
Posted: Sep 21, 2026

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Original job description

Open Vacancy: This role is a current, active position and we are accepting applications.

Our client is a global leader in media and marketing, helping some of the world’s leading brands connect with their audiences through data-driven strategies and innovative solutions. With expertise across media planning, buying, analytics, and digital, they deliver impactful results for clients across industries.

\nAbout the Role

We are seeking a Senior Media Analyst to support a leading client in understanding and improving media performance across channels. This role will analyze media data, develop reporting and visualizations, uncover actionable insights, and make recommendations to optimize future marketing campaigns.

The Senior Media Analyst will work closely with client and agency teams, using data and business intelligence tools to evaluate campaign performance, identify opportunities, and improve reporting processes. This is a highly analytical, client-facing role with exposure to a broad range of media channels and data sources.

Key Responsibilities:

Analyze media performance across Programmatic, Display, Video, Paid Social, and Paid Search, assessing effectiveness and contribution to business objectives.
Develop measurement frameworks and standardized KPIs to evaluate digital marketing performance.
Translate business and marketing objectives into measurable media strategies and actionable recommendations.
Bring together data from internal data warehouses, vendor and partner platforms, campaign briefs, and other sources to provide a holistic view of performance.
Analyze cross-channel campaign performance across media, social, email, site, and creative.
Identify trends, opportunities, and potential causes of performance changes to inform optimization strategies.
Develop clear, compelling dashboards, reports, and data visualizations using business intelligence tools.
Build operational checks and alerts to identify data quality issues, ingestion failures, and anomalies.
Improve reporting processes, data transparency, and workflow efficiency.
Monitor reporting quality and proactively identify and resolve issues.
Lead client conversations related to performance, insights, and opportunities for future optimization.
Collaborate with internal teams and clients to develop insights and continuously improve marketing measurement and reporting.

Qualifications & Experience:

5+ years of experience in media analytics, performance marketing, marketing analytics, or a related field.
Bachelor’s degree in Business, Marketing, Mathematics, Computer Science, Information Technology, Economics, Analytics, Data Science, or a related field preferred.
Strong understanding of digital media KPIs, including CPM, CPC, CPV, CPA, CTR, and related performance metrics.
Demonstrated experience applying statistical analysis to datasets, interpreting results, and communicating insights clearly.
Strong SQL skills.
Experience with Power BI, Domo, Looker, Tableau, or similar business intelligence and data visualization tools.
Strong understanding of marketing and media performance, with the ability to connect data trends to business outcomes and optimization opportunities.
Excellent analytical and problem-solving skills with strong attention to detail.
Strong communication and collaboration skills, including experience presenting findings and recommendations to clients or senior stakeholders.
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
Self-directed and accountable, with the ability to work effectively both independently and as part of a team.

Assets:

Experience with Media Mix Modeling (MMM) to simulate or optimize campaigns.
Professional certifications in digital media analytics, such as Google Analytics, Adobe, or Meta certifications.
Power BI or other business intelligence certifications.
Experience working across multiple media channels and marketing data sources.
Advanced degree is an asset.

$90,000 - $95,000 a year

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.

Accessibility: If you need any accommodations during the interview process, please let us know.

Posted Salary: Actual compensation within this range will be determined based on job-related skills, relevant experience, education, and training. This range reflects base salary only and does not include eligibility for bonus program or other benefits.

For the most accurate and up-to-date details on this role, please refer directly to AIP Connect’s careers page, as third-party sites may not reflect current information.

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More about this job

Responsibilities

The Senior Media Analyst will analyze cross-channel media performance to provide actionable insights and optimize marketing campaigns. They will also develop reporting dashboards and lead client communications regarding performance and strategic opportunities.

Requirements

Candidates must have at least 5 years of experience in media or marketing analytics and strong proficiency in SQL and business intelligence tools. A bachelor's degree in a relevant field such as Business, Marketing, or Data Science is preferred.

Skills

Media analytics
Performance marketing
SQL
Power BI
Domo
Looker
Tableau
Data visualization
Statistical analysis
Digital media KPIs
Project management
Marketing strategy
Business intelligence
Reporting
Cross-channel analysis

Visa sponsorship

Not detected in the job text

Keywords

Media analytics
Performance marketing
SQL
Power BI
Domo
Looker
Tableau
Business intelligence
Data visualization
Programmatic
Paid social
Paid search
Media mix modeling
Google Analytics
Adobe
Meta
KPIs
Statistical analysis
Marketing strategy
Data warehousing
Project management
Digital marketing
Reporting
Optimization
Cross-channel analysis

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