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Air Canada

Creative Lead

Toronto, ON, Canada

Contract

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Job details

Job type: Contract
Apply by: Nov 19, 2026
Experience: 10+ years of working experience in Creative/Art Direction
Working hours: 40 hours/week
Posting language: English
Posted: Oct 20, 2026

Original job description

The role

Bring creative ideas to life, inspire a high-performing team and lead an efficient creative and production studio. This role is ideal for a curious creative leader who excels at shaping strategy, driving operational excellence and staying connected to the craft.

Responsibilities

Partner with marketing to shape briefs, challenge assumptions and identify the strongest creative opportunity before the work begins
Translate briefs into compelling creative strategies, campaign and content ideas
Lead concept development from ideation, iterations and refinement, production and final delivery
Present creative work and articulate the strategic rationale to senior stakeholders, building alignment and confidence in the creative direction
Direct and approve work before it moves to senior stakeholders and final deployment
Lead creative collaboration with agency partners, ensuring external work aligns to strategy, brand standards and operational realities
Ensure creative and media work as one system. Understand audience, channel strategy, placements and opportunities before creative is fully developed.
Provide clear creative direction and performance feedback
Establish and evolve ways of working across briefs, prioritization, reviews, approvals and production to maximize efficiency
Champion elevated creative thinking, storytelling and craft, ensuring work strengthens and evolves the Air Canada brand while remaining consistent with its identity
Build design systems and documentation that extend across channels
Identify opportunities across process, systems and software to automate and streamline production
Build strong relationships with cross functional teams
Partner with studio operations to balance creative ambition with timelines, budgets, channel requirements and other restraints
Drive a high-performing creative culture, mentoring the team, championing new ways of working and creating an environment that encourages collaboration, curiosity and exceptional creative work

Requirements

Degree or college diploma in Graphic Design or Advertising or related creative discipline.
10+ years of working experience in Creative/Art Direction
**5+ years leading teams** (Must have, please ensure your resume demonstrates this)
Strong portfolio that demonstrates execution across full funnel 360 marketing campaigns (commercial video, OOH, digital paid media, digital product/web, email, experiential)
Exceptional communication and influencing skills, with the ability to give clear creative direction, present work with confidence and build alignment with senior stakeholders.
Curiosity about culture, creativity and what’s happening in the world. Must demonstrate how you continually bringing new influences and perspectives into the work.

Other

Contract (40 hours/week)
Based in Toronto
Travel for productions required
Hybrid 2 days (downtown Toronto)

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More about this job

Responsibilities

Lead creative strategy and development from brief through production and delivery, presenting work to senior stakeholders and directing internal teams and agency partners. Build efficient studio processes, strengthen the Air Canada brand, align creative with media and channel needs, and foster a collaborative, high-performing creative culture.

Requirements

Requires a degree or college diploma in graphic design, advertising, or a related creative discipline, at least 10 years of creative or art direction experience, and at least five years leading teams. Candidates should have a strong portfolio of full-funnel, 360-degree campaigns and demonstrate excellent communication, influencing, and creative direction skills.

Skills

Creative Strategy
Creative Direction
Art Direction
Campaign Development
Content Development
Team Leadership
Team Mentoring
Stakeholder Communication
Agency Collaboration
Brand Management
Design Systems
Production Management
Creative Operations
Performance Feedback
Cross-Functional Collaboration
Process Improvement

Visa sponsorship

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Keywords

Creative Strategy
Art Direction
Graphic Design
Advertising
Creative Leadership
Team Leadership
360-Degree Marketing Campaigns
Commercial Video
Out-of-Home Advertising
Paid Digital Media
Digital Products
Web
Email Marketing
Experiential Marketing
Creative Production
Brand Standards
Brand Identity
Audience Strategy
Channel Strategy
Agency Partnerships
Design Systems
Creative Operations
Production Management
Stakeholder Alignment
Process Automation
Studio Operations
Campaign Development

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