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Added 51 mins ago
FH
Senior Business Analyst
Fraser Health
Surrey, BC
- Full-time
We are hiring a Relief Full Time Senior Business Analyst to join our team in Surrey, B.C.
Added 1 hour ago
AC
Marketing Manager - Cargo
Air Canada
Toronto, ON · Dorval, QC
- Full-time
Develop and lead Air Canada Cargo’s annual integrated marketing strategy and plan, aligned with branch priorities, commercial objectives, product strategies, customer needs, and brand…
Added 1 hour ago
C
Fullstack Integration Developer Vice President
Citi
Mississauga, ON
- Full-time
The Applications Development Technology Lead Analyst is a senior-level role responsible for leading the design, implementation, and enhancement of application systems and programs. This…
Added 1 hour ago
IS
Business Intelligence Specialist
Irving Shipbuilding
Dartmouth, NS
- Full-time
2 to 5 years of experience in a business intelligence or data analyst role, ideally within the manufacturing sector.
Added 1 hour ago
R
AI Solutions Lead, Enterprise Applications (T & I) (Telework/Hybrid)
Radio-Canada
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- Full-time
…to build, scale, and leverage the platform for AI-Augmented development. You are not just building individual applications; you are engineering the "paved roads," reusable patterns, and…
Added 1 hour ago
N
Enterprise Architect
Nutrien
Calgary, AB
- Full-time
The Enterprise Architect - Applications & ERP defines and maintains Nutrien’s enterprise application and ERP architecture direction. The role creates a transparent view of the application…
Added 2 hours ago
C
AI Solutions Lead, Enterprise Applications (T & I) (Telework/Hybrid)
CBC/Radio-Canada
Toronto, ON · Montreal, QC
- Full-time
…to build, scale, and leverage the platform for AI-Augmented development. You are not just building individual applications; you are engineering the "paved roads," reusable patterns, and…
Added 2 hours ago
C
Application Development Technology Lead Analyst
Citi
Mississauga, ON
- Full-time
The Applications Development Technology Lead Analyst is a senior level position responsible for establishing and implementing new or revised application systems and programs in coordination…
Added 2 hours ago
AF
Analyst, SAP
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Boyle, AB
- Full-time
Alberta-Pacific Forest Industries Inc. (Al-Pac) is seeking a Analyst, SAP to work out of our Mill Site, St. Albert location near Athabasca, Alberta or our office in St. Albert, Alberta. The…
Added 2 hours ago
AF
Analyst, Applications
Alberta-Pacific Forest Industries Inc.
Boyle, AB
- Full-time
Alberta-Pacific Forest Industries Inc. (Al-Pac) is seeking a Analyst, Applications to work out of our Mill Site location near Athabasca, Alberta. The successful candidate will be…
Added 2 hours ago
BP
Senior Information Systems Analyst (Enterprise Applications)
Bruce Power
Bruce Power
- Full-time
The Enterprise Applications Section is responsible for supporting all business applications, including Maximo, Cribmaster, P6, Workday, ServiceNow, Aveva, and more. Various groups such as…
Added 2 hours ago
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Sr. IT Data Analyst
TD
Toronto, ON
- Full-time
Lead data initiatives within the FCRM Technology which require extensive collaboration with multiple Business & Technology teams globally to comprehend business requirements, develop…
Added 2 hours ago
P/
System Administrator
PrecisionERP / PrecisionIT
London, ON
- Contract
…computer systems, networks, operating systems, and select business applications. Act as the technical escalation point to the Technical Analyst and various groups in the organization.…
Added 3 hours ago
Analyste en Modélisation et Simulation d’Électronique de Puissance / Power Electronics Modeling and Simulation Analyst
OPAL-RT
Montreal, QC
Leader mondial dans la diversité des applications, nos outils sont utilisés dans une multitude de secteurs tels que l'automobile, l'aérospatiale, l’énergie, le transport, la fabrication…
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BP
Senior Information Systems Analyst
Bruce Power
ON · Ontario, Canada
- Full-time
The Enterprise Applications Section is responsible for supporting all business applications, including Maximo, Cribmaster, P6, Workday, ServiceNow, Aveva, and more. Various groups such as…
Added 3 hours ago
VL
Business Analyst
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Regina, SK
- Contract
We are seeking a highly skilled Business Analyst with a strong background in the C#/.NET ecosystem to bridge the gap between business stakeholders and software engineering teams. In this…
Added 3 hours ago
IT - Global IT Business Analyst
CCM Hockey
Montreal, QC
The IT business analyst links the IT teams with the business departments, taking on more responsibility for managing small end-to-end projects, while bringing key expertise in supply chain…
Added 4 hours ago
Cybersecurity Analyst, Mining/Mineral Processing
Blue Moon Metals
Toronto, ON
Blue Moon Metals is seeking a Cybersecurity Analyst to join its growing IT & Cybersecurity function at the Toronto headquarters. This role is responsible for monitoring, assessing, and…
Added 4 hours ago
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Systems Analyst
City of North Vancouver
North Vancouver, BC
- Full-time
The Corporate Services Department – Information Technology Division is seeking to fill a temporary full time Systems Analyst positions for a two (2) year term. Reporting to the Manager,…
Added 5 hours ago
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Sr. Business Systems Analyst, TD Securities
TD
Toronto, ON
- Full-time
The Investment Banking, Research, Marketing & Corporate Access Technology team is looking for a Senior Business Systems Analyst. This role has a focus on delivering technology solutions for…
Added 5 hours ago
Analyst, Databases
Reliance Home Comfort
Toronto, ON
Excellent understanding of application development environments, techniques, and the key operational activities to maintaining enterprise level applications.
Added 5 hours ago
C
Application Development Tech Lead Analyst, Vice President
Citi
Mississauga, ON
- Full-time
The Applications Development Technology Lead Analyst is a senior level position responsible for establishing and implementing new or revised application systems and programs in coordination…
Added 6 hours ago
HP
Application Support Analyst
Helical Pile Solutions Ltd.
Calgary, AB
- Full-time
We are seeking an experienced Application Support Analyst to join our growing team. This position will be based out of one of our Calgary office locations. Reporting directly to the Team…
Added 6 hours ago
Fraud Analyst
First West
Langley (District), BC · Langley, BC
Under direction from the Team Lead, Fraud Detection & Analytics, supports the organization’s fraud prevention and detection capabilities through fraud monitoring, data analysis and…
Added 6 hours ago
M
RQ00762 - Systems Analyst - Senior
Maarut
Toronto, ON
- Contract
applications Leads the analysis, development and documentation of design and

Air Canada

Marketing Manager - Cargo

Toronto, ON, Canada
Dorval, QC, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 15, 2026
Posting language: English
Posted: Nov 5, 2026

Original job description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

The Marketing Manager – Cargo leads the planning, execution, and optimization of Air Canada Cargo’s integrated marketing efforts across all channels and customer touchpoints, including traditional marketing, sales enablement, digital channels, and customer and industry experiences. The role translates business, commercial, product, and customer priorities into clear marketing strategies and programs that strengthen the brand, support revenue growth, deepen customer engagement, and enable sales teams globally.

The Manager has end-to-end accountability for Air Canada Cargo’s marketing activities, resources, governance, delivery standards, and performance against defined objectives. This role leads two Marketing Advisors – Cargo and works cross-functionally across Air Canada Cargo, Air Canada, and with external partners to deliver coordinated, customer-focused marketing outcomes.

Responsibilities:

Strategy and Brand
- Develop and lead Air Canada Cargo’s annual integrated marketing strategy and plan, aligned with branch priorities, commercial objectives, product strategies, customer needs, and brand direction.
- Define and evolve Air Canada Cargo’s brand positioning, value propositions, messaging, and brand strategy to strengthen differentiation, relevance, and consistency across markets and customer touchpoints.
- Set clear marketing objectives, priorities, and target audiences, using customer segmentation and insights to guide campaign and program planning.
- Monitor marketing, brand, industry, and competitive trends to identify opportunities, risks, and new approaches that strengthen Air Canada Cargo’s brand positioning and marketing effectiveness.
Campaign and Marketing Delivery
- Own the end-to-end planning, execution, optimization, and performance of integrated marketing initiatives, ensuring activities are delivered on time, on budget, and against defined brand, customer, and business objectives.
- Develop clear marketing and creative briefs, align stakeholder input, guide creative development, manage approvals, and ensure deliverables are on brand, on brief, and delivered on time.
- Ensure sales teams and global partners have effective, current, and brand-compliant marketing tools, content, and resources that support customer acquisition, retention, and growth.
- Own the strategy, governance, content, performance, and ongoing optimization of Air Canada Cargo’s website and digital marketing channels.
- Lead the strategy, planning, and delivery of customer events, trade shows, sponsorships, industry activations, and related brand experiences.
- Oversee Air Canada Cargo’s branded merchandise and promotional materials, including sourcing, vendors, inventory, budgets, distribution, and brand compliance.
- Maintain marketing and brand governance, ensuring materials, data use, campaigns, and third-party brand applications comply with corporate, legal, regulatory, privacy, accessibility, and approval requirements.
Leadership and Resource Management
- Lead, coach, and develop two Marketing Advisors – Cargo by setting objectives, assigning work, providing feedback, managing performance, and fostering collaboration, accountability, and continuous improvement.
- Manage marketing intake and project prioritization by assessing business needs, defining deliverables, allocating resources, resolving competing priorities, and escalating risks as required.
- Manage marketing budgets, agencies, vendors, and related financial processes, ensuring effective allocation of resources, supplier performance, quality, and value.
- Identify and implement process improvements, tools, and scalable ways of working that increase marketing efficiency, maximize available resources, and enable the team to deliver greater business impact.
Performance and Optimization
- Define marketing performance objectives and measures of success in partnership with the Marketing Performance Analyst, and be accountable for progress and results.
- Review performance, address gaps, and translate marketing, customer, and brand insights into tested and scalable improvements that strengthen marketing effectiveness and business results.
Stakeholder and Business Leadership
- Build strong cross-functional relationships with Sales, Product, Operations, Customer Service, Digital, Data & Analytics, Creative Studio, Legal/Regulatory, and other stakeholders to ensure marketing plans are customer-led, commercially relevant, and operationally feasible.
- Represent Air Canada Cargo Marketing with internal and external partners and provide marketing leadership for customer, industry, and commercial initiatives.
Some domestic or international travel may be required based on business and project needs.

University degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
Minimum of five years of progressive marketing experience, preferably in a B2B, cargo, logistics, transportation, or international environment.
Demonstrated experience developing and executing integrated marketing and brand strategies, campaigns, and programs across multiple channels and customer touchpoints.
Previous experience leading and developing direct reports, including setting priorities, delegating work, providing feedback, and managing performance.
Strong project and portfolio management skills, with experience managing multiple priorities, stakeholders, budgets, agencies, vendors, approvals, and deadlines.
Strong strategic, analytical, and business judgement, with demonstrated ability to interpret marketing, customer, and brand insights and translate them into actions that improve performance.
Excellent written, verbal, presentation, and interpersonal skills, with the ability to influence decisions and lead cross-functional work across all organizational levels and with external partners.
Working knowledge of marketing technology and measurement tools, including content management, email marketing, customer relationship management, and analytics platforms;
Advanced expertise in Microsoft Office, including the ability to develop high-quality executive PowerPoint presentations and advanced proficiency in Excel and Word.
Demonstrated financial accountability, with experience managing marketing budgets, allocating investments against business priorities, and ensuring effective use of resources.
International marketing experience and knowledge of the cargo or international logistics industry are assets.
Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.

Conditions of Employment:

Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.

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More about this job

Responsibilities

The Marketing Manager leads the planning, execution, and optimization of integrated marketing strategies for Air Canada Cargo across all channels. This role manages marketing resources, oversees brand positioning, and collaborates cross-functionally to support revenue growth and customer engagement.

Requirements

Candidates must have a university degree in Marketing, Communications, or Business and at least five years of progressive marketing experience. Strong project management, leadership skills, and experience in B2B, logistics, or transportation industries are required.

Skills

Marketing strategy
Brand management
Project management
Digital marketing
Sales enablement
Budget management
Leadership
Stakeholder management
Market analysis
Content management
Customer segmentation
Performance measurement
Communication
Microsoft Office
Data analysis
Strategic planning

Visa sponsorship

Not detected in the job text

Keywords

Marketing Manager
Air Canada Cargo
Integrated marketing
Brand strategy
B2B marketing
Logistics
Transportation
Digital channels
Sales enablement
Customer engagement
Project management
Budgeting
Vendor management
Performance analytics
Stakeholder relations
Market trends
Content strategy
CRM
Email marketing
Microsoft Office
PowerPoint
Excel
Brand governance
Trade shows
Sponsorships
Customer segmentation
Strategic planning
Leadership
Cross-functional collaboration
International logistics

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