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Air Transat

CRM specialist

Montreal, QC, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Nov 27, 2026
Posting language: English
Posted: Oct 28, 2026

Original job description

Be part of the journey!

Our mission is to be the preferred airline of our customers and our team.

Open-mindedness, concern for others, intelligence at work and, above all, a healthy dose of fun enable us to achieve great things every day. Our dedication has earned us the title of the world's best leisure airline multiple times, and we're just getting started.

Want to join us? You will have the chance to enjoy exclusive travel privileges to explore the world and create unforgettable memories. You will also have the opportunity to work in a modern, inspiring environment.

Job Description

In collaboration with the Manager, Relational Program, the CRM and Relationship Marketing Specialist contributes to the execution and optimization of relationship marketing campaigns that support customer engagement, loyalty, and commercial performance at Air Transat.

The incumbent will play an active role in managing multichannel campaigns within Adobe Campaign Classic while progressively developing expertise in our new CRM environment, Batch. This individual will play a key role within a dynamic team during a strategic period that includes Black Friday, Boxing Day, and major promotional campaigns at the beginning of the year.

Responsabilities:

Plan, configure, test, deploy, and monitor CRM campaigns via email and push notifications throughout the customer lifecycle;
Contribute to the development and execution of the relationship marketing calendar while ensuring consistency across communication channels;
Perform audience segmentation and select target groups based on marketing and business objectives;
Manage day-to-day campaign execution and workflows within Adobe Campaign Classic to ensure performance and compliance;
Produce performance reports, analyze key metrics, and provide recommendations for optimization;
Collaborate closely with Marketing, E-commerce, Business Intelligence, IT teams, and external partners to deliver CRM initiatives;
Support the evolution of CRM practices and contribute to the transition to the Batch platform;
Ensure compliance with applicable privacy and marketing communication regulations.

Qualifications

College diploma or university degree in Marketing, E-commerce, Communications, or a related field;
Two (2) to five (5) years of experience in relationship marketing, CRM, marketing automation, e-commerce or a related discipline;
Hands-on experience executing and coordinating relationship marketing campaigns;
Strong understanding of relational databases, customer segmentation, and marketing performance analysis;
Excellent organizational skills, attention to detail, ability to prioritize, and strong time and urgency management skills;
Knowledge of a CRM or marketing automation platform such as Adobe Campaign, Braze, Batch, HubSpot, or an equivalent solution; experience with Adobe Campaign Classic is a strong asset;
Excellent proficiency with MS Office (Word, Excel, Outlook, Teams) and demonstrated ease with collaborative digital tools and AI solutions (e.g., Copilot). Ability to quickly learn and adapt to new technologies;
Oral and written fluency in French and English*.

A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English, both orally and in writing, with colleagues, customers, and other stakeholders in Quebec, the rest of Canada, and internationally.

Additional Information

Artificial intelligence tools are used to analyze applications, whether to sort or preselect profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.

Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.

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More about this job

Responsibilities

Plan, configure, test, deploy, and monitor multichannel CRM campaigns, including email and push notifications, and manage campaign workflows in Adobe Campaign Classic. Analyze campaign performance, recommend optimizations, coordinate with internal teams and external partners, and support the transition to the Batch CRM platform while ensuring regulatory compliance.

Requirements

Requires a college diploma or university degree in marketing, e-commerce, communications, or a related field, plus two to five years of relevant CRM, relationship marketing, marketing automation, or e-commerce experience. Candidates should have campaign execution experience, knowledge of segmentation and performance analysis, familiarity with a CRM platform, strong organizational and technology skills, and fluency in French and English.

Skills

CRM Campaign Management
Relationship Marketing
Marketing Automation
Adobe Campaign Classic
Customer Segmentation
Relational Databases
Campaign Testing and Deployment
Email Marketing
Push Notifications
Performance Analysis
Campaign Optimization
Marketing Calendar Management
Privacy Compliance
Microsoft Office
Collaborative Digital Tools
French and English Fluency

Benefits

Travel Privileges

Visa sponsorship

Not detected in the job text

Keywords

CRM
Relationship Marketing
Marketing Automation
Adobe Campaign Classic
Batch
Email Campaigns
Push Notifications
Customer Lifecycle
Customer Engagement
Customer Loyalty
Campaign Workflows
Audience Segmentation
Relational Databases
Marketing Performance Analysis
Campaign Optimization
E-Commerce
Marketing Calendar
Privacy Regulations
Marketing Communication Regulations
Microsoft Office
Word
Excel
Outlook
Teams
Copilot
Artificial Intelligence
Multichannel Marketing
Airlines and Aviation

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