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Added 11 mins ago
FT
Enrollment Services Representative - Appendix D/Temporary Assignment
Fanshawe Toronto@ILAC
London, ON
- Full-time
The incumbent reports to the Manager, Admissions. The incumbent is responsible for the administration related to the admission, registration and graduation of students. In order to achieve…
Added 11 mins ago
TM
Senior Manager, Skills Development Programs
Toronto Metropolitan University
Toronto, ON
- Temporary
We’re looking for an innovative and strategic Senior Manager, Skills Development Programs, to join and drive the development, management, and implementation of cybersecurity training…
Added 11 mins ago
KL
Facility Maintenance Operator III, Community Services
Kawartha Lakes
Oakwood, ON
- Full-time
ORFA Basic Refrigeration Certification is required, or to be obtained within a reasonable time frame (Parks and Recreation positions)
Added 11 mins ago
TU
Systems Support/Data Analyst
The University of British Columbia
Vancouver, BC
- $6,143.67 to $8,830.25 CAD / month
- Full-time
…training in over 75 Royal College and Family Medicine training programs. These programs span multiple training sites and are distributed to clinical academic campuses and affiliated…
Added 11 mins ago
E
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ON · Canada - Ontario Field
- Full-time
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ON · BC
- Full-time
Report suspicious information or client behaviour trends to the manager
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HB
Senior Analyst, National Sales Analytics
HomeEquity Bank
Toronto, ON
- Full-time
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Senior Specialist, Orbis Operations, National Orbis Events & Operations (18 Month Contract)
Deloitte
Vancouver, BC
- Full-time
The Senior Specialist, Operations reports to the Manager, Operations, and works closely with Events and Operations colleagues across the national team.
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Senior Project Manager (EPCM - Mining & Minerals)
Lycopodium
Mississauga, ON
- Full-time
Lycopodium Americas is seeking an experienced Senior Project Manager to join our growing team of seasoned professionals in light of upcoming exciting new projects nationally and…
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MR
Administrator, Technical Services
Mount Royal University
Calgary, AB
- Part-time
The Administrator, Technical Services reports to the General Manager, Theatre and Performance Services and is under the direction of the Lead, Technical Theatre Operations. The…
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Senior Specialist, Events Experience, National Orbis Events & Operations
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Calgary, AB
- Full-time
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Added 11 mins ago
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Manager, Conference, Event & Theatre Services
Mount Royal University
Calgary, AB
- Part-time
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Resident District Manager
Compass Group Canada
Burnaby, BC
- Full-time
…employer RRSP contributions, and discretionary bonus or incentive programs, where applicable to the role. We are committed to offering competitive compensation and comply with all…
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Lab Manager (Stability Lab)
Cosmetica Laboratories Inc
Toronto, ON · Scarborough, ON
- Full-time
The Manager, Stability & Compatibility will manage a group of Analysts and Technicians, implement product stability & compatibility programs to support the development of new and innovative…
Added 26 mins ago
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Staff P&T Incident & Technology Risk Operations Manager
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Remote, Canada
- Full-time
- Remote
We're looking for a Staff P&T Incident & Technology Risk Operations Manager to join our Product & Technology Operations team.
Added 26 mins ago
AI Transformation Lead, Marketing
AlayaCare
Toronto, ON
You will report to the AI Transformation Manager, Commercial, and partner with Marketing leaders and the adjacent teams in Sales and Product. You will use a Lean, outcome-first approach to…
Added 41 mins ago
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Supplier Quality Engineering
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Barrie, ON
- Full-time
Must hold current passport and have the ability to travel abroad
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- Part-time
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Added 41 mins ago
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Senior Analyst, National Sales Analytics
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Toronto, ON
- Full-time
Reporting to the Manager, National Sales Analytics, the Senior Analyst, National Sales Analytics will be responsible for the collection, analysis, and reporting of sales related data in an…
Added 41 mins ago
PE
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Saskatoon, SK
- Full-time
The Workforce Development Manager reports directly to the Vice President, Community & External Relations and will be based out of our Saskatoon office. The role will work closely with Human…
Added 41 mins ago
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Senior Relationship Manager, Commercial Financial Services - Healthcare Professionals- EN
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- Full-time
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Added 41 mins ago
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Added 41 mins ago
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- Full-time
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AlayaCare

AI Transformation Lead, Marketing

Toronto, ON, Canada

$110,000 - $125,000 CAD

Apply on alayacare.com About employer

Applications open in a new tab.

Job details

Pay: $110,000 - $125,000 CAD
Posting language: English
Posted: Nov 13, 2026

Original job description

About AlayaCare

At AlayaCare, we're more than just a fast-growing SaaS company, we're a team of people passionate about transforming home healthcare. Our cloud-based platform empowers care providers around the world to deliver better outcomes for their clients.

With 550+ employees across Canada, the US, Australia, and Brazil, we're united by a shared mission and a strong culture of transparency, growth, and human connection. Whether you're early in your career or a seasoned expert, AlayaCare offers the opportunity to grow your impact, your skills, and your career.

About the role

At AlayaCare, we are transforming how work gets done for the AI era by redesigning our end-to-end processes around the outcomes they deliver. As AI Transformation Lead, Marketing, you will lead this work for the processes that start in or run through Marketing, so they deliver better results more efficiently and with fewer handoffs.

You will report to the AI Transformation Manager, Commercial, and partner with Marketing leaders and the adjacent teams in Sales and Product. You will use a Lean, outcome-first approach to define what each process should deliver, measure the current state, design the simplest future state, build and pilot it, and prove the result against the baseline. You will partner with each function's embedded data and AI specialist, who supplies the data and KPIs and tracks results once a redesign is adopted.

Where you will focus

Your initial focus will include the processes below. As you work with Marketing leaders across our markets, you will also identify and prioritize new opportunities as they emerge.

Campaign to qualified pipeline: how campaigns, content and lead generation turn into sales-qualified opportunities, including the handoff to Sales.
Content request to published asset: how content is briefed, drafted, reviewed for brand and accuracy, approved and published.
Market insight to positioning: how market, competitive and regulatory intelligence becomes positioning, messaging and input to product and go-to-market decisions.
Market change to sales readiness: how market and regulatory changes become approved talk tracks, battlecards and answers that customer-facing teams use.
Product release to adoption: how releases are launched, communicated and adopted by internal teams and customers.

Your scope can grow as the business's needs and your skills develop.

What you will do

Assess and define: evaluate opportunities with business leaders, then agree on the outcome and key metrics with the executive sponsor.
Map and analyze: map how the work happens today with the people who do it, baseline its performance, and find the waste and its root causes.
Design and make the case: design a simpler process that removes unnecessary steps and handoffs, using automation and AI where they add value, and build the business case for leadership approval.
Build, pilot and measure: build and pilot solutions hands-on with AI tools, measure results against the baseline, and recommend whether to adopt, refine or roll back.
Lead the change: bring leaders and teams along so the new way of working sticks, and scale what works.

What success looks like

First month: your first process has a defined outcome, a mapped current state and a baseline signed off by its sponsor.
First quarter: future-state designs approved and at least two processes in pilot, with measurable efficiency gains realized.
Solutions that work: every tool you build moves the process's primary KPI, saves time and cost, is easy for teams to adopt, is secure and doesn't add complexity.

What this role does not own

Selecting company-wide tools and platforms, which the central tooling team owns.
Production engineering and long-term maintenance, which Engineering and IT own.
Security, privacy and compliance sign-off; you design to these requirements and involve reviewers early.
Ongoing reporting once a process is handed over, which the function's data and AI partners own.

What you bring

Marketing experience:

Hands-on experience in at least one core B2B marketing function: product marketing, demand generation, content marketing or marketing operations.
Working knowledge of the marketing funnel and its metrics, such as MQL-to-SQL conversion, pipeline contribution, campaign ROI, content velocity and launch adoption.
Experience with CRM and marketing automation platforms such as HubSpot and Semrush, and comfort pulling and interpreting their data.

We are building a team of full-stack people, where each person brings together three skill sets:

Process improvement: mapping end-to-end processes, finding waste and designing simpler ways of working (for example Lean, value stream mapping or business process redesign).
Change and people: bringing leaders and teams along, working through competing priorities and making change stick.
Solution building: turning a redesigned process into working agents, automations and tools. You configure and connect AI tools yourself: building agents and prompts, linking workflows through automation platforms, APIs or MCP servers, and using light scripting or SQL to pull and test data. You can judge whether an output is reliable enough to trust and know when a solution should go to Engineering or IT to harden.

We don't expect you to be an expert in everything. Tell us your major, your minor and the area you most want to grow into: we value ambition and a desire to learn above a complete skill set.

You also bring:

Four to six years in consulting, business transformation, operations or forward deployed engineering roles, including the experience above.
At least one process improvement you led end to end, with measured results. We will ask you to walk through it, including the baseline you measured against.
Hands-on experience building with AI tools such as LLM assistants, agents, MCPs or workflow automation, and the judgment to tell when AI is the right answer and when a simpler fix is better.
Data literacy: comfort with system data, KPIs, OKRs and baselines, and with building a business case from them.
Credibility with senior stakeholders you do not manage.
You share your expertise and cover each other's gaps in a small team, so no one is a single point of failure: we are all responsible for each other's success.
Experience in B2B SaaS is preferred; experience in healthcare technology is an asset.

Why join AlayaCare?

Work With Purpose

At AlayaCare, you'll help build technology that empowers care providers and improves outcomes for patients and families. Every workflow you improve contributes to making care more connected, accessible, and human.

Grow in a High-Trust Culture

We believe in transparency, feedback, and assuming positive intent. Here, you'll feel safe to share your ideas and career goals, and be supported to achieve them through mentorship, career mobility, and a promote-from-within philosophy.

Balance That Works for You

We value flexibility and well-being. From "Wellness Fridays" to volunteer time off, to flexible vacation, we make sure you have the space to recharge, contribute to your community, and live your best life.

Benefits That Matter

Equity in a well-funded, scaling company.
Comprehensive health benefits, telemedicine, and lifestyle spending accounts.
Parental leave top-up and family support programs.

Inclusive by Design

We celebrate diverse perspectives and foster belonging through our DEIB initiatives. Employee-led events, summits, and social activities, both in-person and virtual, create meaningful connections across our global teams.

AI at Work

At AlayaCare, AI is a core part of how we work. Success in this role requires bringing a working knowledge of AI, having used AI tools in practice, and being able to demonstrate how AI has helped improve the quality, efficiency, or impact of your work. We'll support you with the tools, training, and coaching needed to succeed in an AI-enabled environment.

Location, work model and compensation

Our hybrid model includes two set in-office collaboration days a week, and team members are expected in the office on those days. Location: Toronto (preferred) or Montreal.

Ready to join us?

Apply today and be part of a company that makes a real difference in the future of home and community care. Not the right role for you? Share this posting with someone who might be a great fit.

AlayaCare uses AI tools during our hiring process to support fair, consistent, and objective decision-making. Some initial screening steps may be automated to help identify qualified candidates. If your application is declined automatically, you may request a human review.

We're committed to creating a workplace where everyone belongs. If you require accommodation during the application process, please reach out to careers@alayacare.com.

At AlayaCare, we consider a range of factors when determining compensation, including skills, qualifications, experience, and market data. These factors may cause compensation to vary. The expected hiring range is what we reasonably anticipate offering for this position at the time of posting.

AlayaCare offers a comprehensive benefits program, which may include medical, dental, wellness, life insurance, equity participation, paid parental leave top up, and paid time off.

This expected hiring range applies only to candidates hired to perform work in Ontario. This role represents an existing vacancy at AlayaCare. AlayaCare uses artificial intelligence enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our hiring teams.

Expected Hiring Range

$110,000 - $125,000 CAD

Apply on alayacare.com About employer

More about this job

Responsibilities

The AI Transformation Lead will redesign marketing processes to improve efficiency and outcomes using a Lean, outcome-first approach. You will build and pilot AI-driven solutions while partnering with cross-functional teams to ensure successful adoption and measurable results.

Requirements

Candidates should have four to six years of experience in consulting, operations, or business transformation with hands-on expertise in marketing functions. Proficiency in AI tools, process mapping, and data analysis is required to drive organizational change.

Skills

Process improvement
Lean
Value stream mapping
Change management
AI tools
Workflow automation
Data literacy
Business process redesign
Product marketing
Demand generation
Content marketing
Marketing operations
CRM
HubSpot
Semrush
SQL

Benefits

Equity
Comprehensive health benefits
Telemedicine
Lifestyle spending accounts
Parental leave top-up
Family support programs
Wellness Fridays
Volunteer time off
Flexible vacation

Visa sponsorship

Not detected in the job text

Keywords

AI Transformation
Marketing
SaaS
Lean
Value Stream Mapping
Business Process Redesign
Automation
LLM
Agents
Workflow Automation
SQL
CRM
HubSpot
Semrush
B2B Marketing
Product Marketing
Demand Generation
Content Marketing
Marketing Operations
KPIs
OKRs
Data Literacy
Change Management
Healthcare Technology
Process Improvement
Business Case
Stakeholder Management
Cloud-based platform
Go-to-market
Pipeline

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Work requirements

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