Marketing Manager

Alberta Boot Company has spent nearly 50 years crafting Western boots in Canada and serving customers nationally. As we grow our ecommerce business, strengthen our retail presence, and expand into new markets, we're building the team that will support the next stage of our growth.

As Marketing Manager, you’ll lead marketing for Alberta Boot Company and Cody & Sioux across every channel, from digital and ecommerce to print, radio, events, and in-store. You’ll turn our heritage into campaigns that grow online sales, store traffic, and brand reach.

What You’ll Lead:

• Strategy and budget. Own the annual Canadian marketing plan, budget, and KPIs, and report monthly on ROAS, acquisition cost, sales, and campaign results.
• Brand stewardship. Protect our voice, visual identity, and heritage story across every touchpoint, and extend our reach through PR, sponsorships, and ambassadors.
• Integrated campaigns. Direct campaigns across digital, social, email, print, radio, events, and in-store, from brief to recap.
• Ecommerce growth. Partner with ecommerce to grow online revenue through paid media, email and SMS, product launches, and conversion.
• Flagship traffic. Bring people to our Beltline flagship through local marketing, events, factory viewings, and tourism partnerships.
• Team and partners. Lead our Marketing Traffic Coordinator, manage agencies and partners, and keep the calendar on time and on budget.

What You Bring:

• 5–7 years in marketing, including 2+ in a management or lead role. Footwear, apparel, retail, or direct-to-consumer experience is preferred.
• A track record of growing ecommerce and retail sales through integrated campaigns.
• Hands-on experience with Shopify, Meta Ads Manager, Google Ads, and Klaviyo (or similar).
• Strong creative judgement across photography, video, copy, and design.
• Experience owning a budget and managing agencies, vendors, and media partners.
• Familiarity with Western lifestyle, heritage or craft brands, and the Calgary Stampede is a strong asset.

What We Offer

• Competitive compensation and benefits. A competitive salary and comprehensive benefits package that supports your well-being and long-term goals.
• The opportunity to build. Help shape the future of Alberta Boot Company and Cody & Sioux as we expand our ecommerce business, strengthen our Canadian market presence, and grow into the United States.
• Connection to the business and the craft. Work alongside the teams who design, build, and sell our products at our Calgary headquarters, gaining a firsthand understanding of the craftsmanship, heritage, and people behind the brands.
• Experience the product firsthand. Exclusive employee discounts on premium Western footwear and apparel, connecting you with the quality, craftsmanship, and style you'll help bring to market.

We believe great talent comes from diverse backgrounds and experiences. If you require accommodation during any part of the recruitment or selection process, we encourage you to let us know so we can support your participation. Please reach out to us directly at careers@albertaboot.com.