Manager, Marketing

Job Title:

Manager, Marketing
Administration

Position Status: 

Permanent, Full-Time (35 hrs/wk) 

Monday to Friday, 8:30am to 4:30pm
Non-Union

Department:

Marketing & Communications

Supervision Received:

Director, Strategic Communications, Issues Management & Marketing

Supervision Exercised:

Webmaster

Senior Digital Communications Specialist

Marketing & Communications Coordinator

Location:

Number of Positions:

Brampton or Sault Ste. Marie, ON

1

PRIMARY FUNCTIONS:

A.

Strategic Marketing Leadership & Brand Management

35%

B.

Brand Standards and Website / Content Oversight

25%

C.

Advertising Strategy & Execution

20%

D.

Cross-Campus Collaboration & Partner Engagement

10%

E.

Administration, Reporting, and Other Duties

10%

TOTAL

100%

Algoma University has an existing vacancy in the position of Manager, Marketing. Reporting to the Director, Strategic Communications, Issues Management & Marketing, the Manager, Marketing provides strategic and operational leadership for Algoma University’s marketing activities. The position leads the planning and implementation of integrated marketing strategies that strengthen the University’s reputation, support enrolment objectives, promote academic programs and campus experiences, and ensure a consistent institutional brand.  This position oversees marketing projects, recruitment and advertising campaigns, promotional event materials, content development for the Algoma University website and brand implementation across digital and traditional channels. The Manager drives strategic marketing leadership across assigned teams and external partners, while collaborating with departments across the University’s Sault Ste. Marie, Brampton and Timmins campuses.

RESPONSIBILITIES:

1. Strategic Marketing Leadership & Brand Management (35%)

• Lead the development, implementation, and day-to-day management of the annual institutional enrolment marketing plan and brand growth under the overall direction of the Director.

• Drive institutional brand positioning, differentiation, and reputation enhancement across post-secondary markets and other key audiences. 

• Provide strategic marketing advice and guidance to senior leaders, academic units, administrative departments, and other key partners. 

• Lead and mentor the Marketing team, providing direction, coaching, workload management/project prioritization support, and professional development opportunities.

• Manage relationships with external agencies, media buyers, designers, vendors, and other marketing partners, supporting procurement and contract management, as required.

• Oversee the development of marketing materials created for institutional events. 
  ​

• Protect and strengthen the Algoma University brand by overseeing consistent application of its visual identity, messaging, tone, and institutional positions across all print and digital materials. 

• Ensure website and marketing materials are accessible and current, complying with the Accessibility for Ontarians with Disabilities Act, 2025 (AODA), privacy, and security requirements, and oversee the maintenance of templates and tools for internal departments.

• Reflect and build awareness of the University’s Special Mission, cross-cultural learning, and diversity, equity and inclusion goals through intentional marketing, positioning, and storytelling, in collaboration with institutional partners. 

• Provide strategic oversight of the Algoma University website portfolio, establishing governance processes, content ownership, approval workflows, and publishing standards.

• Partner with the Communications team to provide marketing, design, and/or production support for Presidential reports and presentations, and institutional announcements. 
  ​

WORKING CONDITIONS: 

Physical Effort 

Modarate

Work activities require intermediate periods of moderate physical effort.

Physical Environment

Sensory Attention

Moderate

Works in an environment with some exposure to unpleasant or disagreeable conditions; occasional use of toxic/hazardous spray adhesives. 

Considerable

Work activities involve frequent need to concentrate on a variety of sensory inputs for lengthy durations at a time, requiring diligence and attention.

Mental Stress 

Considerable

Work activities are performed in an environment with frequent exposure to mental pressure conditions where the mental stress would be noticeable. 

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Marketing or a related field, and a minimum of five (5) years of marketing-related experience in progressively senior/supervisory positions, or an equivalent combination of education and experience, is required.

• Excellent knowledge of technologies, tools, and software required to support marketing activities, including working knowledge of graphic design (e.g., InDesign, Adobe Suite, Canva, Publicate) and social media management.

• Demonstrated knowledge and proven track record of meeting or exceeding performance targets by implementing and assessing Key Performance Indicators (KPIs) and digital tracking tools in order to maximize data gathering and measure campaign performance. 

• Experience leading complex, multi-key partner projects, with demonstrated ability to influence others, create alignment, generate commitment to goals, and inspire action.

• Excellent editing, content creation, verbal, and written communication skills, with the ability to apply sound judgment, tact, and diplomacy. 

• Knowledge and skills in budget development, financial management, data analysis, office management, and administrative functions. 

• Strong organizational, time management, and problem-solving skills, with a demonstrated ability to balance competing priorities and meet strict deadlines. 

• Knowledge of common post-secondary policies, procedures, organizational structures, and governance is considered an asset. 

• Experience working within a complex, unionized environment, with experience in cross-cultural work and learning environments, is considered an asset. 

• Proficiency in computer/online applications and platforms, including G Suite.

• Understanding of, and ability to uphold, strict confidentiality. 

• Valid Driver's License and willingness to travel, as required. 

Salary Scale: 

$91,863 to $114,829 annually