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Added 1 hour ago
LC
Personal Shopper Part Time Day
Loblaw Companies Limited
Mississauga, ON
- Part-time
Provide great customer service by assisting with general questions, maintaining a positive environment
Added 1 hour ago
LC
Personal Shopper Part Time Day
Loblaw Companies Limited
Peterborough, ON
- Part-time
Provide great customer service by assisting with general questions, maintaining a positive environment
Added 1 hour ago
P
Associé d'entrepôt saisonnier/ Seasonal Warehouse Associate
POOLCORP
Boucherville, QC
- Full-time
Prior experience in distribution, general labor or warehousing preferred.
Added 2 hours ago
Groundsperson
Amrize
Saskatoon, SK
Required Work Experience: Knowledge in general maintenance work.
Added 2 hours ago
AR
Founding Demand Generation Lead
Alloy River
Toronto, ON
- $200,000 to $350,000 CAD / year
- Full-time
…decisive. Our mission is to transform finance from a slow, labor-intensive, reporting function into a real-time, strategic engine for profit and…
Added 3 hours ago
W
(CAN) Stock Unloader Associate
Walmart
Slave Lake, AB
- Part-time
Prepares and resets the Receiving Area and unloads general merchandise trailers, including completing live unloading of remaining merchandise.
Added 3 hours ago
LC
Personal Shopper Part Time Day
Loblaw Companies Limited
Edmonton, AB
- Part-time
Provide great customer service by assisting with general questions, maintaining a positive environment
Added 3 hours ago
LC
Personal Shopper Part Time Day
Loblaw Companies Limited
Calgary, AB
- Part-time
Provide great customer service by assisting with general questions, maintaining a positive environment
Added 3 hours ago
LC
Personal Shopper Part Time Day
Loblaw Companies Limited
Moncton, NB
- Part-time
Provide great customer service by assisting with general questions, maintaining a positive environment
Added 3 hours ago
LC
Personal Shopper Part Time Day Greenlight Requisition
Loblaw Companies Limited
Sarnia, ON
- Part-time
Provide great customer service by assisting with general questions, maintaining a positive environment
Added 3 hours ago
LC
Personal Shopper Part Time Day Greenlight Requisition
Loblaw Companies Limited
Antigonish, NS
- Part-time
Provide great customer service by assisting with general questions, maintaining a positive environment
Added 3 hours ago
CS
General Laborer I
Cascade Steel Rolling Mills, Inc.
Edmonton, AB
- Full-time
The General Laborer I works as part of the production team to ensure that operational goals are met safely and efficiently. The General Laborer I will actively contribute to the production…
Added 3 hours ago
HM
Family Practitioner/General Practitioner
Health Match BC
Kamloops, BC
- Full-time
…spectrum of services, including internal medicine, OB/GYN, general surgery, orthopedics, ophthalmology, ENT, pathology, psychiatry, pediatrics, anesthesia, radiology, urology, and family…
Added 3 hours ago
HM
Family Practitioner/General Practitioner
Health Match BC
Kelowna, BC
- Full-time
Added 3 hours ago
HM
Family Practitioner/General Practitioner
Health Match BC
Kelowna, BC
- Full-time
Participate in 24/7 intrapartum care at Kelowna General Hospital (KGH)
Added 3 hours ago
W
(CAN) Stock Unloader Associate
Walmart
Estevan, SK
- Part-time
Prepares and resets the Receiving Area and unloads general merchandise trailers, including completing live unloading of remaining merchandise.
Added 3 hours ago
People Business Partner
Jack Morton Worldwide
Oakville, ON
Strong knowledge of Canadian labor law. Will be the Canadian SME on the team.
Added 4 hours ago
Light Equipment Operator
Regional Municipality of Wood Buffalo
Fort McMurray, AB
Under general supervision, the Light Equipment Operator performs semi-skilled and manual labour, including the use of a variety of hand/power tools and other equipment as assigned. The…
Added 4 hours ago
JT
Construction Labourer
JL Talent Solutions
Trent Hills, ON
- Full-time
Franklin General Contracting is looking for a reliable Construction Labourer to support our residential construction and general contracting crews.
Added 4 hours ago
BF
Farms - General Labour
Burnbrae Farms
Lyn, ON
- Full-time
Added 4 hours ago
FOH Management - General Manager
Northland Properties
Calgary, AB
We are looking for an incredible General Manager to be the leader of our team. Our people are the heart and soul of our business, and we are on the hunt for an amazing person like you to…
Added 5 hours ago
FB
Customer Service Representative
Farm Boy Inc.
Cambridge, ON
- From $17.95 CAD / hour
- Part-time
Maintain clean, safe, and organized work and storage areas through general housekeeping duties, including sweeping, mopping, and dusting.
Added 5 hours ago
W
(CAN) General Merchandise Associate
Walmart
Powell River, BC
- Part-time
Working as a General Merchandise Associate at Walmart Canada is a great opportunity to build valuable skills in a fast‑paced retail environment. In this role, you deliver excellent customer…
Added 5 hours ago
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(CAN) General Merchandise Associate
Walmart
London, ON
- Part-time
Working as a General Merchandise Associate at Walmart Canada is a great opportunity to build valuable skills in a fast‑paced retail environment. In this role, you deliver excellent customer…
Added 5 hours ago
W
General Merchandise Associate
Walmart
Charlottetown, PE
- Full-time
Working as a General Merchandise Associate at Walmart Canada is a great opportunity to build valuable skills in a fast‑paced retail environment. In this role, you deliver excellent customer…

Alloy River

Founding Demand Generation Lead

Toronto, ON, Canada

$200,000 to $350,000 CAD / year · Full-time

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Job details

Pay: $200,000 to $350,000 CAD / year
Job type: Full-time
Posting language: English
Posted: Oct 22, 2026

Original job description

About Alloy River

Alloy River builds agentic applied AI for finance and accounting. Accounting today is fragmented, manual, and reactive. We believe it should be intelligent, structured, and operationally decisive. Our mission is to transform finance from a slow, labor-intensive, reporting function into a real-time, strategic engine for profit and control.

We re-architected the general ledger from first principles, and layered automation, workflow orchestration, and applied AI directly into its core. Instead of accountants moving data between tools and managing checklists, our system produces outcomes, surfaces exceptions, and compounds leverage over time. This is not incremental improvement. It is a ground-up redesign of financial infrastructure for an AI-native world.

We raised over $30m to date from Portage Ventures, Electric Capital, Elad Gil, and angels like Tobi Lütke, Balaji Srinivasan, and many more. We’re scaling what we do with the best builders, operators, and craftspeople in the world.

Role Overview

Alloy River acquires accounting firms. Growing the clientele of each one is one of our biggest levers, and today it is left to each firm to work out on its own. This role brings it in-house. You will own online lead generation end-to-end, from strategy to execution. You start with one firm, prove the playbook, and extend it across a quickly growing portfolio across Canada and the US.

What You'll Work On

Build the funnel

Own online demand generation end to end, from first touch to qualified lead.
Design the messaging, pick the channels, and run the experiments that fill the pipeline.
Find where the funnel leaks and fix it. Treat it as something to improve, not just operate.

Build the playbook

Build the playbook from scratch, then adapt it as you learn what works for each firm.
Set up the systems, tooling, and tracking that make it repeatable.
Have strong opinions on what to build and why, with data to back it.

Own the outcome

Report your metrics to leadership and the board.
When a playbook is working, build the next one. Use AI to push the leverage of all of it.

What We're Looking For

This role is for someone who has run demand gen for service firms before. You have built pipelines from nothing in messy, open markets, and you have the wins to show for it. This is not a role for marketing-heavy generalists, or for AEs used to a stable pipeline and a team around them.

5+ years in B2B demand generation, including at least 2 years building a demand engine.
You’ve built large pipelines from scratch, with playbooks you can point to and explain.
You have explicit, provable wins. You can show what deal flow looked like before you and after you.
You’re driven by metrics, results, and momentum. You care about the numbers going up and doing everything in your control to make that happen.
You’re able to deploy on day one, with no BDRs.
You can own your metrics in front of a board, and build a team when the time comes.
You have strong experience with AI tools for outreach, research, and pipeline management.

How We Work

You will report directly to the CEO and operate with significant autonomy.
You will have real influence over how the GTM function takes shape for the firms we acquire. This is a ground-floor opportunity to build something, then scale the team behind it.
You will work alongside people who move fast, have strong opinions, and hold themselves to a high standard.
AI is a core part of how we work - not just what we build, but how we build it.

Why Join Alloy River

Help create a category-defining product with a real impact on business owners.
Work in-person with people who are excellent at what they do and fun to be around.
Join early and shape the future of an industry.
James makes everyone lunch at 12pm.

What We Look For

We hire high agency, AI-forward builders. The title or background matters less than the pattern underneath it.

High agency. You don't wait to be pointed. You identify the problem, form a view, and act.
AI-forward. You've changed how you work because of AI - not as a novelty, but because of how it lets you build. Your first instinct is to reach for the agent, not the keyboard.
Strong opinions. You have a perspective and you share it - in writing, in meetings, in Slack. Strong opinions, loosely held. You're not afraid to be wrong.
Ownership. You feel responsible for outcomes, not just doing your part. You've built something that didn't exist before you arrived, and you didn't let go until it was right.
Curiosity. You go deep without being asked. You ask the questions others skip. You tinker.
Optimistic. You believe that things can improve, problems can be solved, and people are generally trying their best. This is the foundation of how you work and how you treat people.

Compensation & Location

This role pays $200,000 - $350,000 CAD OTE, plus equity. This role is in-person full-time at our gorgeous office in Liberty Village, Toronto.

Benefits

Competitive pay
100% covered health insurance
A gorgeous loft office in Liberty Village
Flexible PTO

AI Usage Policy

We may use AI to help review candidate applications, but the final decision is always made by a human.

Apply About employer

More about this job

Responsibilities

You will own the end-to-end online demand generation strategy and execution to drive lead growth for acquired accounting firms. This involves building repeatable playbooks, managing systems and tracking, and reporting performance metrics to leadership.

Requirements

The role requires at least 5 years of B2B demand generation experience, including 2 years specifically focused on building demand engines from scratch. Candidates must be high-agency, AI-forward builders capable of operating autonomously without a dedicated BDR team.

Skills

Demand generation
B2B marketing
Pipeline building
Lead generation
Strategy execution
Data analysis
AI tools
Outreach
Research
Pipeline management
Systems design
Tooling
Tracking
Metrics reporting

Benefits

Competitive pay
100% covered health insurance
Flexible PTO

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
B2B
AI-native
Pipeline
Lead Generation
Accounting
Finance
Automation
Workflow Orchestration
GTM
Metrics
Strategy
Agentic AI
Outreach
Research
Data-driven
Growth
Playbook Development

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