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Alta Equipment Group

Territory Sales Representative

Montreal, QC, Canada

Posting language: English
Posted: Sep 25, 2026

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Original job description

Come work for the largest equipment dealer in North America! Are you a hardworking individual that thrives in a fast-paced environment and looking to take your career to the next level? If so, then come join our award-winning team! We provide our employees with the following tools and resources to be successful:

Employee Stock Purchase Plan
Company Pension Plan
Paid time off
Long term Disability insurance
Life insurance
Extended health care
Dental and Vision care
Employee assistance program

Alta Material Handling is seeking a full-time Territory Sales Representative reporting to our Dorval, QC branch. The Territory Sales Manager has a crucial role of driving sales growth and expanding the company's market presence within your assigned territory. The primary responsibilities of the position consist of, but are not limited to:

Key Responsibilities

Sales Development

As a Sales representative, you will report directly to the Sales Manager and focus on new sales development and cultivating relationships with new and existing customers to increase sales volume. You will be responsible for achieving company sales targets and objectives by offering a full range of Material Handling solutions.

Territory Management

Manage all aspects of your assigned territory, including cold calling and prospecting for new business opportunities, and maintaining relationships with existing customers.

Customer Relationship Management

Build and maintain strong relationships with customers by providing excellent customer service, understanding their needs, and offering solutions that meet their requirements.

Sales Forecasting and Reporting

Provide regular sales performance reports to management on sales activities, market trends, and competitor activities.

Team Collaboration

Collaborate with internal teams such as marketing, product development, and customer service to ensure a coordinated approach to sales and customer support within your territory.

Personal Training and Development

Self-improvement and continual training is crucial to sales within your territory ensuring the necessary knowledge and skills to effectively sell company's products or services.

Market Awareness

Monitor competitor activities and market trends within your territory to identify opportunities and threats. Use this information to adjust sales strategies and tactics as needed.

Travel

Travel within your territory (min. 3 days/ week) to meet with customers, attend trade shows, and participate in industry events as required.

Continuous Improvement

Continuously seek ways to improve sales performance and efficiency within your territory. This may involve implementing new sales tools or techniques, providing feedback to management on product or service offerings, and participating in professional development activities.

Qualifications

Bilingual French and English communication skills are required for this position. The duties of this role involve frequent oral and written communications with employees, customers, and business partners across Canada, including individuals who conduct business in English. Knowledge of English is therefore necessary to perform the responsibilities of the position and to maintain effective communications with these stakeholders.
At least three (3) years’ experience in a similar equipment sales role dealing with business decision makers in the market
Verifiable track record of achieving revenue targets
Experience managing a high volume of accounts
A driven, hardworking Sales Representative who brings a positive attitude to the workplace and places customers first
Experience with Microsoft Office Suite
A University or College Education preferred but not mandatory
Sales and Account Management training is an asset

Culture is Job #1.
Alta Equipment Group prides itself in the 3 P’s of business: People, Process and Product. By investing in the best people and creating a “one team” approach, Alta Equipment Group earns customers for life.

If you have a passion for excellence and are ready to make a difference within our organization, we’re ready for you. Whether it’s selling the world’s-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset.

At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a “Top Work Place USA”, our employees across North America are committed to excellence. It’s the Alta way.

So, let’s start the conversation. Click the link to apply and begin the journey of a lifetime.

What we look for:
At Alta Equipment Company, we are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering customers for life. Along with that, a great attitude that embraces mutual respect and delivering a consistent high energy level that exudes a passion for excellence. Also, we are searching for a skill set that has a high aptitude for the position with a continual focus on investing in one’s profession through additional training and learning

Other Opportunities at Alta:
Please visit our careers page at https://altg.com/career/ to view other openings that may be of interest to you!
Alta Equipment Group is an equal opportunity employer. This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law. If you believe the Company has violated its equal employment opportunity policy in any way, please contact careers@altg.com immediately.

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More about this job

Responsibilities

The Territory Sales Representative is responsible for driving sales growth and expanding market presence by cultivating relationships with new and existing customers. They must manage all aspects of their assigned territory, including cold calling, sales forecasting, and collaborating with internal teams to ensure coordinated support.

Requirements

Candidates must have at least three years of experience in a similar equipment sales role and a proven track record of achieving revenue targets. Proficiency in both French and English is required, along with experience managing a high volume of accounts and familiarity with Microsoft Office Suite.

Skills

Sales development
Territory management
Cold calling
Prospecting
Sales forecasting
Sales reporting
Market analysis
Bilingual communication
Microsoft Office Suite
Account management
Negotiation
Strategic planning
Customer service

Benefits

Employee Stock Purchase Plan
Company Pension Plan
Paid time off
Long term Disability insurance
Life insurance
Extended health care
Dental care
Vision care
Employee assistance program

Visa sponsorship

Not detected in the job text

Keywords

Sales
Territory Management
Equipment Sales
Material Handling
Cold Calling
Prospecting
Account Management
Sales Forecasting
Market Trends
Bilingual
Microsoft Office Suite
Customer Service
Business Development
Revenue Targets
Construction Equipment
Relationship Management

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