Digital Marketing & Demand Generation Specialist

Full-time | Toronto, ON OR Ottawa, ON / Hybrid | Reports to VP, Marketing

Salary: $75,000-$90,000 CAD

The role

At Altis, we believe great results start with great relationships, and that's just as true in marketing as it is in recruitment. We're looking for a digital marketer who can help us start more of those relationships by connecting employers and job seekers with the services and opportunities they're looking for.

In this role, you'll help turn our digital presence into a consistent source of qualified leads. You'll develop and run campaigns, improve how people find us through search, and look for opportunities to turn website visitors into meaningful conversations with our team.

We're looking for someone who enjoys the challenge of figuring out what makes people take action. You'll be curious about what employers are searching for, why some campaigns bring in better leads than others, and how small changes to an ad, landing page or website experience can make a measurable difference.

You'll work across paid advertising, SEO, AI search visibility, website optimization and analytics, with a shared goal of helping Altis generate more qualified leads and grow our business.

What you'll do

Your main responsibilities will include but may not be limited to the following:

• Generate qualified leads: Identify opportunities to attract employers looking for recruitment services and candidates exploring new opportunities. Develop and execute digital initiatives that increase inbound inquiries, improve lead quality and support business growth.
• Manage paid advertising: Build, launch and optimize campaigns across Google Ads, LinkedIn and other relevant platforms. Conduct keyword research, manage budgets, test ad copy and targeting, and continually improve performance based on cost per qualified lead and conversions.
• Grow our organic search visibility: Conduct keyword research, optimize website content and manage technical SEO for altis.com. Monitor site health using tools like Google Search Console and Semrush, identifying and resolving issues related to indexing, metadata, redirects, site structure and page performance.
• Improve our visibility in AI search: Monitor how Altis appears in ChatGPT, Google AI Overviews, Perplexity and other AI-powered search tools. Identify opportunities to improve our visibility through content optimization, structured data and other emerging AEO/GEO practices.
• Create content that performs: Write and optimize landing pages, website copy and other search-focused content. Work with our content team to identify opportunities, develop SEO briefs and improve existing content to attract the right audiences.
• Improve website conversion: Build and optimize landing pages, forms and calls to action in Webflow. Analyze how visitors interact with our website, identify friction points and test improvements that help turn more traffic into employer inquiries and candidate applications.
• Evaluate and optimize marketing technology: Explore, implement and manage third-party SEO, AI search and digital marketing automation platforms. Assess new tools, optimize how we use them and identify opportunities to automate tasks, improve performance and make our marketing more efficient.
• Measure what matters: Use GA4, Google Tag Manager, Google Search Console and CRM data to track website traffic, campaign performance, conversions and lead quality. Maintain accurate tracking, report on results and recommend improvements based on what the data tells us.
• Collaborate across teams: Work closely with Sales, Recruitment, Content, Design and external partners to understand business priorities, develop targeted initiatives and continually improve our digital marketing results.

What we offer

You will work in a collaborative environment where curiosity, quality, and clarity are valued. This team balances high standards with trust and flexibility, offering space to think deeply and contribute meaningfully. You will have exposure to thought leadership, and long-term brand-building initiatives, all within a culture that values balance, respect, and professional impact.

What you bring

• 3-5 years of hands-on digital marketing experience, including experience developing and executing campaigns designed to generate leads, inquiries, applications or other measurable conversions.
• A strong understanding of how digital marketing contributes to business growth, with experience optimizing campaigns for lead quality and results.
• Hands-on experience with Google Ads, including campaign setup, keyword research, audience targeting, budget management and optimization.
• Experience with LinkedIn advertising or other paid social platforms, ideally in a B2B environment.
• Working knowledge of SEO, including keyword research, on-page optimization and tools such as Google Search Console and/or Semrush.
• Experience using GA4 and other analytics tools to evaluate campaign performance, track conversions and identify opportunities.
• Familiarity with website content management systems and landing-page optimization. Experience with Webflow is an asset.
• Strong writing skills and the ability to create clear, compelling digital copy that encourages people to take action.
• An analytical and curious mindset. You enjoy testing ideas, understanding why something worked (or didn't) and finding ways to improve.
• The ability to manage multiple priorities, work independently and collaborate with people across different teams.

Nice to have

• Experience generating B2B leads in staffing, recruitment, professional services, SaaS or another relationship-driven industry.
• Exposure to AI search optimization (AEO/GEO), marketing automation or conversion rate optimization.
• Experience marketing to Canadian and/or US audiences.
• Google Ads, GA4 or other relevant digital marketing certifications.

What success looks like

You'll help us build a stronger, more effective digital lead generation program, one that consistently attracts the right audiences and creates opportunities for our Sales and Recruitment teams.

Over time, we'll look for growth in qualified employer inquiries, improvements in advertising efficiency, stronger organic visibility and higher website conversion rates. Just as importantly, you'll help us understand what's driving those results so we can keep improving.

Why Partner with Altis

If you’ve never worked with a staffing agency before, we make it easy. We work with top employers across Canada who have great jobs to fill, each vetted and verified by our team. When you apply for a job with Altis, we get to know you as a candidate and learn what your strengths are. Then, if you’re a solid match, we handle all the logistics, advocating for you as a candidate for the role, providing access to coaching and connecting you directly with the hiring manager. And rest assured, all our services are free of cost for candidates.