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Added 12 mins ago
AU
Security Guard - Full Time
Allied Universal
Timmins, ON
- $23 CAD / hour
- Full-time
Undertake site specific training, follow direction and guidance from Site Supervisor or Manager
Added 12 mins ago
TA
Inventory and Component Repair Sr. Manager
Top Aces
Saguenay, QC
- Full-time
The Inventory and Component Repair Sr. Manager (Inv and CR Sr. Manager) is responsible for leading inventory control and internal component repair operations at the Bagotville Repair Shop…
Added 12 mins ago
P
Quality Assurance Manager
Prysmian
Johnstown, ON
- $87,000 to $117,000 CAD / year
- Full-time
The Quality Manager will be responsible for the continued development and integration of quality culture into our comprehensive manufacturing lean initiative. In this position,
Added 12 mins ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
The Manager, Digital Solutions, is responsible for the delivery and ongoing management of the City’s enterprise applications, digital solutions, and data and information management…
Added 12 mins ago
CO
Temporary Technical Lead (Housing Accelerator Fund) Up to 18 Months
City of Saint John
Saint John, NB
- Temporary
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Added 12 mins ago
CP
Packager
Contract Pharmaceuticals Limited
Mississauga, ON
- $41,000 to $46,000 CAD / year
- Contract
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Added 12 mins ago
TM
North America Benefits Manager
The Magnum Ice Cream Company
Toronto, ON
- Full-time
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Added 12 mins ago
CP
Facilities Maintenance Technician I
Contract Pharmaceuticals Limited
Mississauga, ON
- $70,000 to $75,000 CAD / year
- Full-time
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Added 12 mins ago
SM
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Alliston, ON
- Full-time
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Added 12 mins ago
CO
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- Full-time
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Added 12 mins ago
CO
Human Resources Generalist
City of Saint John
Saint John, NB
- Full-time
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Added 27 mins ago
CG
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- Full-time
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Added 27 mins ago
TS
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Added 27 mins ago
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- Full-time
Up to $1000 per year towards professional development
Added 27 mins ago
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Project Manager L5 / Lead IT Project Manager
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- $70 to $100 USD / hour
- Full-time
Position Title: Project Manager L5 / Lead IT Project Manager
Added 27 mins ago
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Added 27 mins ago
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- Part-time
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Added 27 mins ago
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(CAN) Gérant du service à la clientèle
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The People Lead supports the Store Manager and leadership team by leading human resources functions that promote compliance, engagement, and operational excellence. This role ensures fair…
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(CAN) Gérant du service à la clientèle
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Added 27 mins ago
UO
Administrative Manager, Finance and Operations
University of Waterloo
Waterloo, ON · Psychology, Anthropology, Soci
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The Administrative Manager, Finance and Operations, is responsible for managing and coordinating the operational administrative functions of the School and finance-related support with…
Added 27 mins ago
UO
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- Full-time
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Added 27 mins ago
UO
Undergraduate Advisor and Coordinator
University of Waterloo
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- Full-time
Supports the Program Manager Academic Administrative Supervisor in overall management of the undergraduate program by providing background information, research, advice, administrative…
Added 27 mins ago
T
Customer Experience Associate - Future Opportunities
TD
Toronto, ON
- Part-time
…skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety…

AMA - Alberta Motor Association

Manager, Community Platform Growth

Edmonton, AB, Canada
Administration Centre, Canada

Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts. · Full-time

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Job details

Pay: Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts.
Job type: Full-time
Posting language: English
Posted: Nov 3, 2026

Original job description

The Opportunity
As Manager, Community Platform Growth, you’ll help grow AMA’s two-sided Marketplace by bringing more trusted service providers, sellers and consumers together. Reporting to the Director, Marketplace Exchange, you’ll lead acquisition, onboarding and engagement strategies across the Services Marketplace and Product Marketplace.
This is a strategic, hybrid role for a relationship builder and growth thinker who can turn data, partnerships, digital campaigns and AI-assisted tools into measurable marketplace results. You’ll work across Marketing, Product, Engineering, Design, Operations and other AMA teams to strengthen the member experience and scale the platform.

A Place to Belong
AMA is more than a workplace; it’s a family. Together, we help protect the things that matter most to our more than one-million members - everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!
For us, curiosity fuels innovation. We value people who are eager to explore new ideas and who are comfortable putting emerging technologies into practice. We see experience with AI‑powered tools like ChatGPT, Copilot, and similar platforms as a real plus - especially when it’s used to work smarter, increase efficiency, and find better ways to get things done.

Building on a century of proud service in Alberta communities, we’re passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you’ll enjoy:

Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts.
Employer-paid retirement savings program, including 5% AMA contribution and 5% matching.
Employee-exclusive discounts on travel, insurance, memberships, driver education, registry services, and more.
Free travel medical insurance for you and your immediate family.
Ongoing professional development, with unlimited learning opportunities, LinkedIn Learning Access, and dedicated time for personal growth.
Paid vacation and personal days, including three weeks of vacation to start, a Me Day, a Volunteer Day, and the option to purchase additional vacation time.
Flexible work models that make sense for your lifestyle, including our four-day work week option: Alongside our other work models, this option gives you another way to harmonize work and life in a way that’s personally meaningful and aligned with your role. Available to eligible fully in-office and fully remote roles, with tailored guidelines to fit department-specific needs. Requires a 12-month commitment; eligible employees can opt in or opt out annually during the benefit renewal period.

Who You Are

A strategic growth leader who understands the dynamics of two-sided marketplaces and supply-side participation.
A strong communicator and relationship builder who can engage providers, sellers, partners and internal stakeholders.
Analytical and outcomes-focused, with the ability to interpret funnel and pipeline data and turn insights into action.
Self-directed and organized, comfortable managing multiple priorities and leading initiatives independently.
Collaborative by nature, with the ability to work effectively across Marketing, Product, Engineering, Design and Operations.
Curious about digital tools, automation and AI-assisted workflows that can extend personal and team capacity.

How You’ll Make an Impact

Develop and execute recruitment strategies to attract qualified service providers across target trades, service categories and geographic regions in Alberta.
Build and maintain a pipeline of prospective service providers and product sellers through outreach campaigns, partnerships and referral programs.
Partner with Marketplace Operations to manage onboarding, including vetting requirements, profile setup, platform orientation and consistent entry standards.
Monitor onboarding conversion rates and time-to-active metrics, identifying and resolving friction points in the acquisition funnel.
Define and manage growth targets for the Services Marketplace and Product Marketplace with the Director, Marketplace Exchange.
Collaborate with Marketing, Communications and other stakeholders on campaigns that drive awareness and acquisition among providers, sellers, members and non-members.
Build and manage pre-booking, booking, service and post-service journeys for consumers and service providers, partnering with Marketing Automation and Digital teams on alerts and notifications.
Identify and pursue strategic partnerships, trade associations, member organizations and community channels that accelerate provider and seller recruitment.
Analyze growth performance and report on acquisition KPIs, recommending evidence-based adjustments to strategy for the Director and executive leaders.
Partner with Product, Engineering and Design on platform improvements, requirements gathering, solutioning, testing and go-to-market planning.
Work with AI Operations & Transformation to design, build and deploy AI agents that support lead generation, outreach, onboarding and marketplace operations.
Maintain onboarding materials, playbooks and guides, support provider and seller re-engagement, and participate in Marketplace risk management.

What You Bring to the Table

Post-secondary diploma or degree in Business, Marketing, Communications or a related field; equivalent education and experience will be considered.
Demonstrated experience managing acquisition funnels, onboarding pipelines or partner recruitment programs.
Experience working in a two-sided marketplace, platform business or membership-based environment is an asset.
Direct experience preferred with CRM tools, digital outreach platforms and data-driven performance management.
Experience working with Product, Design and Engineering teams to deliver B2C or B2B digital capabilities to market.
Experience with go-to-market processes and working with Marketing teams to bring products to market.
Experience working with or alongside AI-assisted tools for automation, lead generation or workflow management is an asset.

Belonging Matters Here
AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact recruitment@ama.ab.ca. We’ll work with you feel supported throughout your journey with us.

WORK MODEL:

Hybrid-

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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More about this job

Responsibilities

You will lead acquisition, onboarding, and engagement strategies for the two-sided marketplace to drive growth and member experience. This involves collaborating across cross-functional teams to manage pipelines, execute digital campaigns, and deploy AI-assisted tools for operational efficiency.

Requirements

Candidates should have a post-secondary degree in Business, Marketing, or a related field and experience managing acquisition funnels or partner recruitment. Proficiency in CRM tools, data-driven performance management, and experience working with product and engineering teams is highly preferred.

Skills

Marketplace growth
Strategic planning
Relationship building
Data analysis
Digital campaigns
AI-assisted tools
Acquisition funnel management
Onboarding
Stakeholder management
CRM tools
Go-to-market strategy
Performance management
Project management
Automation
Lead generation

Benefits

Flexible benefits
Health and wellness spending accounts
Employee-exclusive discounts
Free travel medical insurance
Professional development
LinkedIn Learning access
Paid vacation
Personal days
Volunteer day
Flexible work models

Visa sponsorship

Not detected in the job text

Keywords

Marketplace growth
Two-sided marketplace
Acquisition funnel
Onboarding
CRM
AI-powered tools
ChatGPT
Copilot
Digital marketing
Go-to-market
Strategic partnerships
KPIs
Automation
Lead generation
Stakeholder management
Product management
Data analysis
Business development
Platform growth
Member experience

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