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Added 2 mins ago
KD
Account Manager
Keurig Dr Pepper Canada
Calgary, AB
- $73,900 to $93,500 CAD / year
- Full-time
Business Development: Collaborate with the Customer team lead to develop plans, presentations, and programs for clients with the aim of driving sales and profitability;
Added 2 mins ago
OA
Financial Services Manager - Mercedes-Benz Surrey
OpenRoad Auto Group
Surrey, BC
- Full-time
Strong focus on training, development, and internal promotion opportunities
Added 2 mins ago
Site Manager
Fortrex
Mississauga, ON
As a Site Manager II specializing in food processing sanitation, you will lead a dedicated team to ensure rigorous cleanliness and hygiene standards, safeguarding product quality and…
Added 2 mins ago
GR
Technical Sales & Market Development Manager – Canada
Go RH
Montreal, QC
- Full-time
The organization is looking for a National Business Development Director to drive market expansion outside Quebec.
Added 2 mins ago
LW
District Manager
Lammle's Western Wear
Calgary, AB
- $75,000 to $85,000 CAD / year
The District Manager champions the traditional western values that Lammle’s was founded on. The District Manager is a natural leader who proactively manages and develops their team by…
Added 17 mins ago
L
5794 - 3rd Key
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- $18.45 USD / hour
- Part-time
…for an exceptional Lids experience, maintain our meticulous product presentations, and be a subject matter expert in our products and…
Added 17 mins ago
TG
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Toronto, ON
- Full-time
The Senior Manager, Applications and Engineering oversees the end-to-end technical operations, support, and development for core Transfer Agency record-keeping and processing platforms.…
Added 17 mins ago
F
Co-Founder & CEO - AI-Native Accounting Firm
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- Full-time
…inside the practice, automating the work as you do it, so the product is built from real engagements from day…
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F
Co-Founder & CEO - AI-Native Accounting Firm
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Canada
- Full-time
…inside the practice, automating the work as you do it, so the product is built from real engagements from day…
Added 17 mins ago
AK
Sales & Marketing Coordinator
Arctic Kingdom
Canada
- Full-time
Draft captions, posts, and digital content; support social media planning, scheduling, and content calendars for manager approval.
Added 17 mins ago
E
Senior Recruiter, GandA Marketing
Elastic
Canada
- Full-time
…fill current openings. This means the type of roles can vary: Product Marketing Managers, Accountants, Attorneys, Salesforce Developers, Facilities Coordinators…
Added 17 mins ago
C
Senior Program Manager – AI Security Research
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Toronto, ON
- Contract
We are looking for an experienced Senior Program Manager to lead and coordinate AI Security and cybersecurity research initiatives. The role involves managing projects from research and…
Added 17 mins ago
A
Product Marketing Manager - Industrial
ABB
Saint-Jean-sur-Richelieu, QC · St-Jean-Sur-Richelieu, QC
- Full-time
We are looking for an experienced Product Marketing Manager for our Industrial Installation products portfolio to shape how our products are positioned, launched, and activated in the…
Added 17 mins ago
C
Pharmacy Clerk
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Added 17 mins ago
Accounting Analyst
Bausch+Lomb Companies Inc.
Toronto, ON · CAN-OT-Toronto, AB
…our 170-year history. We have a significant global research, development, manufacturing, and commercial footprint of approximately 13,000 employees and a presence in approximately 100…
Added 17 mins ago
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VIP Account Manager
Bally's Interactive
Toronto, ON
- Full-time
Partner across the business. Work with Marketing, Product, CRM and Operations to deliver VIP campaigns that feel personal and bold, and to fix anything that gets in the way of a great…
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AB · Edmonton, AB
- Full-time
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The SC Project Manager (M&E) manages the daily operations of one or more supply chain projects and coordinates product selection, deliveries, and subcontractor installations with internal…
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Industrial Electrical Account Manager-EN
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The Industrial Electrical Account Manager is responsible for developing and maintaining strong customer relationships while driving sales growth within the industrial electrical market.…
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Manager, DevSecOps
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- $125,000 to $150,000 CAD / year
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Reporting to the Director, Application Delivery, the Manager, DevSecOps (Development, Security, Operations) is responsible for developing, implementing, and continuously improving a…
Added 17 mins ago
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Project Manager (12 Months Contract)
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Toronto, ON
- $100 to $120 CAD / hour
- Full-time
…innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our…
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Added 17 mins ago
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Product Marketing Manager - Industrial
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We are looking for an experienced Product Marketing Manager for our Industrial Installation products portfolio to shape how our products are positioned, launched, and activated in the…
Added 17 mins ago
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Project Manager | HRBrain
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We are looking for a Project Manager! Reach out if you are interested and feel free to refer friends/colleagues!
Added 17 mins ago
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Product Manager
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AMA - Alberta Motor Association

Manager, Community Platform Growth

Edmonton, AB, Canada
Administration Centre, Canada

Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts. · Full-time

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Job details

Pay: Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts.
Job type: Full-time
Posting language: English
Posted: Nov 3, 2026

Original job description

The Opportunity
As Manager, Community Platform Growth, you’ll help grow AMA’s two-sided Marketplace by bringing more trusted service providers, sellers and consumers together. Reporting to the Director, Marketplace Exchange, you’ll lead acquisition, onboarding and engagement strategies across the Services Marketplace and Product Marketplace.
This is a strategic, hybrid role for a relationship builder and growth thinker who can turn data, partnerships, digital campaigns and AI-assisted tools into measurable marketplace results. You’ll work across Marketing, Product, Engineering, Design, Operations and other AMA teams to strengthen the member experience and scale the platform.

A Place to Belong
AMA is more than a workplace; it’s a family. Together, we help protect the things that matter most to our more than one-million members - everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!
For us, curiosity fuels innovation. We value people who are eager to explore new ideas and who are comfortable putting emerging technologies into practice. We see experience with AI‑powered tools like ChatGPT, Copilot, and similar platforms as a real plus - especially when it’s used to work smarter, increase efficiency, and find better ways to get things done.

Building on a century of proud service in Alberta communities, we’re passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you’ll enjoy:

Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts.
Employer-paid retirement savings program, including 5% AMA contribution and 5% matching.
Employee-exclusive discounts on travel, insurance, memberships, driver education, registry services, and more.
Free travel medical insurance for you and your immediate family.
Ongoing professional development, with unlimited learning opportunities, LinkedIn Learning Access, and dedicated time for personal growth.
Paid vacation and personal days, including three weeks of vacation to start, a Me Day, a Volunteer Day, and the option to purchase additional vacation time.
Flexible work models that make sense for your lifestyle, including our four-day work week option: Alongside our other work models, this option gives you another way to harmonize work and life in a way that’s personally meaningful and aligned with your role. Available to eligible fully in-office and fully remote roles, with tailored guidelines to fit department-specific needs. Requires a 12-month commitment; eligible employees can opt in or opt out annually during the benefit renewal period.

Who You Are

A strategic growth leader who understands the dynamics of two-sided marketplaces and supply-side participation.
A strong communicator and relationship builder who can engage providers, sellers, partners and internal stakeholders.
Analytical and outcomes-focused, with the ability to interpret funnel and pipeline data and turn insights into action.
Self-directed and organized, comfortable managing multiple priorities and leading initiatives independently.
Collaborative by nature, with the ability to work effectively across Marketing, Product, Engineering, Design and Operations.
Curious about digital tools, automation and AI-assisted workflows that can extend personal and team capacity.

How You’ll Make an Impact

Develop and execute recruitment strategies to attract qualified service providers across target trades, service categories and geographic regions in Alberta.
Build and maintain a pipeline of prospective service providers and product sellers through outreach campaigns, partnerships and referral programs.
Partner with Marketplace Operations to manage onboarding, including vetting requirements, profile setup, platform orientation and consistent entry standards.
Monitor onboarding conversion rates and time-to-active metrics, identifying and resolving friction points in the acquisition funnel.
Define and manage growth targets for the Services Marketplace and Product Marketplace with the Director, Marketplace Exchange.
Collaborate with Marketing, Communications and other stakeholders on campaigns that drive awareness and acquisition among providers, sellers, members and non-members.
Build and manage pre-booking, booking, service and post-service journeys for consumers and service providers, partnering with Marketing Automation and Digital teams on alerts and notifications.
Identify and pursue strategic partnerships, trade associations, member organizations and community channels that accelerate provider and seller recruitment.
Analyze growth performance and report on acquisition KPIs, recommending evidence-based adjustments to strategy for the Director and executive leaders.
Partner with Product, Engineering and Design on platform improvements, requirements gathering, solutioning, testing and go-to-market planning.
Work with AI Operations & Transformation to design, build and deploy AI agents that support lead generation, outreach, onboarding and marketplace operations.
Maintain onboarding materials, playbooks and guides, support provider and seller re-engagement, and participate in Marketplace risk management.

What You Bring to the Table

Post-secondary diploma or degree in Business, Marketing, Communications or a related field; equivalent education and experience will be considered.
Demonstrated experience managing acquisition funnels, onboarding pipelines or partner recruitment programs.
Experience working in a two-sided marketplace, platform business or membership-based environment is an asset.
Direct experience preferred with CRM tools, digital outreach platforms and data-driven performance management.
Experience working with Product, Design and Engineering teams to deliver B2C or B2B digital capabilities to market.
Experience with go-to-market processes and working with Marketing teams to bring products to market.
Experience working with or alongside AI-assisted tools for automation, lead generation or workflow management is an asset.

Belonging Matters Here
AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact recruitment@ama.ab.ca. We’ll work with you feel supported throughout your journey with us.

WORK MODEL:

Hybrid-

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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More about this job

Responsibilities

You will lead acquisition, onboarding, and engagement strategies for the two-sided marketplace to drive growth and member experience. This involves collaborating across cross-functional teams to manage pipelines, execute digital campaigns, and deploy AI-assisted tools for operational efficiency.

Requirements

Candidates should have a post-secondary degree in Business, Marketing, or a related field and experience managing acquisition funnels or partner recruitment. Proficiency in CRM tools, data-driven performance management, and experience working with product and engineering teams is highly preferred.

Skills

Marketplace growth
Strategic planning
Relationship building
Data analysis
Digital campaigns
AI-assisted tools
Acquisition funnel management
Onboarding
Stakeholder management
CRM tools
Go-to-market strategy
Performance management
Project management
Automation
Lead generation

Benefits

Flexible benefits
Health and wellness spending accounts
Employee-exclusive discounts
Free travel medical insurance
Professional development
LinkedIn Learning access
Paid vacation
Personal days
Volunteer day
Flexible work models

Visa sponsorship

Not detected in the job text

Keywords

Marketplace growth
Two-sided marketplace
Acquisition funnel
Onboarding
CRM
AI-powered tools
ChatGPT
Copilot
Digital marketing
Go-to-market
Strategic partnerships
KPIs
Automation
Lead generation
Stakeholder management
Product management
Data analysis
Business development
Platform growth
Member experience

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