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A
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Amazon Development Centre Canada ULC

Software Development Engineer II, Omnichannel Metrics (OCM) - Measurement, Ad Tech, and Data Science (MADS)

Toronto, ON, Canada

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Job details

Posting language: English
Posted: Oct 2, 2026

Original job description

Description

Every time an advertiser runs a campaign on Amazon, they want to know: did it drive sales at Target, Walmart, Costco, and hundreds of other retailers? Omnichannel Metrics (OCM) answers that question - and we're just getting started. We build the ML-powered attribution systems that connect billions of ad impressions to real-world purchases across the entire retail landscape, processing massive-scale panel data to give advertisers measurement insights no competitor can match. OCM is one of Amazon Ads' highest-growth products, directly responsible for unlocking advertiser investment by proving the full omnichannel value of Amazon media.

Right now, we're shipping some of the most ambitious projects in MADS: Fine-Grained OCM that breaks attribution down to category and retailer level for the first time, OCM for Autos bringing omnichannel measurement to the automotive vertical, OCM Local building location-based foot traffic measurement for restaurants and retail, a Combined Methodology that unifies our Panel and Circana measurement into a single omnichannel view, and international expansion of the Unified Panel to 8 new marketplaces. Looking ahead to 2027, we're building real-time streaming attribution, integrating LLMs for agentic report generation and automated campaign optimization, expanding into healthcare and home services verticals, and launching causal incrementality measurement. The problems are genuinely hard - privacy-safe identity resolution at scale, calibrating ML models across sparse panel data, building streaming systems that produce daily estimates from weekly ground truth - and the ambiguity is high. You won't be handed a spec; you'll be defining what to build and how.

As an SDE II, you will own the architecture and delivery of major system components end-to-end. You'll make technology choices that shape how OCM scales from thousands to tens of thousands of active studies, design distributed data pipelines processing billions of events in Spark/EMR, and build the AI-powered features that transform OCM from a reporting tool into an autonomous measurement platform. You'll work across Scala, Java, and Python, with deep expertise in big data technologies (Apache Spark, Kestrel, EMR), AWS infrastructure (Lambda, DynamoDB, Step Functions, CDK), and data modeling for both relational and non-relational systems.

You will lead technical design reviews, mentor engineers, and raise the engineering bar across the team. You'll partner directly with applied scientists on ML model productionization and with product managers to translate ambiguous customer problems into scalable technical solutions. This is a team where an L5 engineer has outsized impact - we're small enough that your architectural decisions become the system, and high-visibility enough (S-team and VP-level goals) that leadership sees the results.

The ideal candidate thrives in ambiguity, has a track record of delivering complex distributed systems in fast-moving environments, and gets energized by problems that sit at the intersection of big data, ML, and product. You're not just looking for a job - you're looking for a team where you can shape the technical direction of a product that's redefining how the advertising industry measures success.

Key job responsibilities

Design and build scalable data pipelines processing billions of ad impression and panel receipt events using Spark/EMR on Kestrel, powering omnichannel attribution for thousands of active advertiser studies
Lead architecture decisions for OCM's calibration, report generation, and data processing systems spanning multiple pipelines across multiple AWS accounts
Own end-to-end delivery of major product features - from technical design through production launch - including real-time streaming attribution, AI-powered report generation, and new vertical measurement frameworks
Drive operational excellence across OCM's distributed systems: improve observability, eliminate silent failures, and build self-healing capabilities to meet advertiser SLAs
Mentor junior engineers, raise the bar on code quality through design reviews and CRs, and establish engineering best practices across the team
Partner with applied scientists and product managers to translate ML model requirements into production-grade systems that serve advertiser-facing measurement products

A day in the life You might start your morning reviewing the overnight calibration pipeline run, investigating why a study's attributed sales look anomalous. After standup, you pair with an applied scientist to optimize a Spark job that processes panelist receipt data against ad exposure signals. In the afternoon, you lead a design review for a new streaming architecture that will reduce OCM's reporting latency from weeks to days. You close the day reviewing a CR from a teammate building LLM-powered receipt data extraction. Your work directly impacts how major brands like Procter & Gamble, Hasbro, and Scotts Miracle-Gro measure and optimize billions in advertising spend across Amazon and beyond.

About the team Omnichannel Metrics (OCM) is part of MADS (Measurement, Ad Tech, and Data Science) within Amazon Ads. We answer the question every advertiser asks: "Did my Amazon ad drive sales at Target, Walmart, and other retailers?" Our team builds the ML-powered attribution systems that measure off-Amazon impact using panel data from millions of shoppers. We're a high-impact team in startup mode - shipping features that directly unlock advertiser investment and competing head-to-head with Google and Meta's measurement offerings. We value ownership, technical depth, and moving fast.

Basic Qualifications

3+ years of non-internship professional software development experience
2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
Experience programming with at least one software programming language

Preferred Qualifications

- 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
- Bachelor's degree in computer science or equivalent

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.

CAN, ON, Toronto - 114,800.00 - 191,800.00 CAD annually

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More about this job

Responsibilities

The SDE II will design and build data pipelines that process billions of ad and panel events on Spark/EMR, lead architecture for calibration and reporting systems, and deliver major features from design to launch. The role also mentors engineers and partners with scientists and product managers on production ML systems.

Requirements

Candidates need 3+ years of non-internship software development and 2+ years of design or architecture experience on scalable systems. They must program in at least one language, and a bachelor's degree in computer science or equivalent is preferred.

Skills

Scala
Java
Python
Apache Spark
EMR
Kestrel
AWS Lambda
DynamoDB
Step Functions
AWS CDK
distributed systems
data pipeline design
data modeling
relational databases
NoSQL databases
system architecture
design patterns
code review
CI/CD
ML model productionization
observability
streaming architecture
technical mentorship

Benefits

Health insurance
Deferred Profit Sharing Plan (DPSP)
Paid time off
Health and well-being resources

Keywords

Software Development Engineer
SDE II
Omnichannel Metrics
Amazon Ads
attribution
ad tech
measurement
data science
Apache Spark
EMR
Kestrel
Scala
Java
Python
AWS
Lambda
DynamoDB
Step Functions
CDK
big data

Seniority

Mid level

Perks

Generous paid time off
Retirement plan
Performance bonus
Wellness program

Tools

Apache Spark
EMR
Kestrel
AWS Lambda
DynamoDB
Step Functions
AWS CDK

Languages

English

Fields of study

Computer Science

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Work requirements

Jobs in Canada