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American Express

Senior Analyst - Marketing

2225 Sheppard Avenue East, Toronto, ON, M2J 5C2, Canada

Job type: Full-time
Apply by: Sep 29, 2026
Posting language: English
Posted: Sep 22, 2026

Apply About employer

Applications open in a new tab.

Original job description

The successful candidate will be responsible for Co-Brand product marketing which includes developing annual plans to deliver Canada ICS customer marketing objectives, including marketing and operational excellence, customer relevance, scalable engagement and healthy returns on non-acquisition investments. The successful individual will coordinate across ICS stakeholder teams on the investment and marketing strategies to influence and execute the marketing plan. This individual will work in close partnership with non-acquisition investment stakeholders to complete post campaign performance analysis to evaluate their effectiveness to optimize impact and efficiency.

Responsibilities

Work effectively across stakeholders to intake ICS customer objectives and develop annual co-brand marketing plans, bringing along key stakeholders to ensure enterprise and partner objectives are met.
Improve the customer experience with relevant, timely and synchronized marketing and holistic treatment strategies throughout the customer lifecycle.
Lead the end-to-end marketing execution of strategies and campaigns. This includes working with creative agencies to develop marketing collateral, obtaining stakeholder approval and working with internal systems, internal & external teams, vendors, and partners to deploy marketing initiatives.
Support the flawless execution of the marketing plan in coordination with local and central teams, with a step-up on controls and marketing excellence to meet our regulatory and compliance requirements, and deliver on our promise to customers.
Measure campaign performance against KPIs to inform future strategies.

Qualifications

University degree in marketing, business and/or professional experience in these domains.
Experience in execution of digital marketing strategies and digital campaign management.
Strong communication and influencing skills. This includes presenting to peers and being able to sell new ideas and solutions.
Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to customers, merchants and internal business partners with a passion for driving results.
Excellent relationship-building, collaboration, influencing, and communication skills across a diverse group of partners.
Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast-paced environment.
Must be proficient in use of Excel and Power Point and be comfortable with the rest of the Microsoft Office suite and adaptable to using emerging AI tools.

Personal Attributes Sought:

Naturally curious and possess a growth mindset.
Seeks opportunities to learn and develop.
Professional, self-motivated and driven to succeed.
Integrity & personal accountability.
Collaborative and able to work effectively in partnership with different stakeholders.

Employment eligibility to work with American Express is required as the company will not pursue visa sponsorship for these positions

The job posting is for an existing vacancy.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Apply About employer

More about this job

Responsibilities

The Senior Analyst will develop and execute annual co-brand marketing plans while coordinating with stakeholder teams to meet customer objectives. They will also measure campaign performance against KPIs to optimize marketing effectiveness and ensure regulatory compliance.

Requirements

Candidates must hold a university degree in marketing or business and possess experience in digital marketing strategy and campaign management. Strong communication, influencing, and project management skills are essential for success in this role.

Skills

Marketing strategy
Digital marketing
Campaign management
Project management
Stakeholder management
Data analysis
Communication
Influencing
Relationship building
Excel
PowerPoint
AI tools
Customer-centric mindset
Performance analysis
Regulatory compliance

Benefits

Competitive base salaries
Bonus incentives
Financial well-being and retirement support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model
Paid parental leave
On-site wellness centers
Healthy Minds counseling support
Career development and training opportunities

Visa sponsorship

Not detected in the job text

Keywords

Marketing
Co-Brand
Digital Marketing
Campaign Management
Customer Lifecycle
Performance Analysis
KPIs
Stakeholder Management
Project Management
Excel
PowerPoint
AI Tools
Regulatory Compliance
Financial Services
Customer Experience
Marketing Strategy
Growth Mindset
Collaboration
Data Analysis
Operational Excellence

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