Product Line Manager

Product Line Manager

The AXXIS & Open-S Product Line Manager is responsible for the day-to-day ownership, market development and growth of AMI’s complete AXXIS and Open-S product ecosystem.

The portfolio includes AXXIS tilt rotators, rotary couplers, tilt couplers, control systems, installation kits, AXXIS attachments, fully automatic Open-S couplers and compatible attachments.

This hands-on position connects Product Management, Sales, Engineering, Marketing, Service, dealers, customers and suppliers. The primary objective is to execute AMI’s growth plan and establish a competitive, scalable product offering across North America.

Qualifications & Experience

• Minimum 5 years experience in construction equipment, excavator attachments or a related industry, with and engineering, sales or service background.
• Relevant education, trade certification or equivalent industry experience.
• Knowledge of excavator applications, attachments, couplers and hydraulic systems.
• Background in product management, product support, technical sales or dealer development.
• Technical aptitude and ability to understand machine specifications and installation requirements.
• Experience delivering product presentations, demonstrations or training.
• Proficient in Microsoft Office and CRM Systems.
• Strong communication, organization and project-coordination skills.
• Valid driver’s license and ability to travel throughout Canada and the United States. There will periods of frequent travel with occasional international travel.

Key Responsibilities

Product-Line Management

• Execute the AXXIS and Open-S product strategy and growth plan.
• Manage the product roadmap, launches and product-development priorities.
• Identify market opportunities, product gaps and improvement requirements.
• Monitor sales, margins, competitors, customer feedback and product-line KPIs.
• Coordinate activities across Product, Sales, Engineering, Marketing and Service.
• Provide regular performance updates and recommendations to Product Management.

Dealer and Sales Development

• Support Territory Managers in developing qualified AXXIS and Open-S dealers.
• Help evaluate dealer market potential, technical capabilities and training needs.
• Support dealer onboarding, demonstrations, customer visits and local sales plans.
• Work with the Inside Sales to support quotations and opportunities.
• Assist with system configuration, applications and attachment recommendations.
• Participate in strategic dealer and customer meetings.
• Track major opportunities and help remove technical or commercial barriers.
• Support complete-system selling, including couplers, tilt rotators, attachments, installation and training.

Training and Demonstrations

• Develop and deliver product training for Sales, dealers, technicians and customers.
• Create sales presentations, product guides and competitive comparisons.
• Coordinate hands-on training, demonstrations and customer field trials.
• Support operator training following installations.
• Manage demonstration equipment and document customer feedback and results.

Technical and Installation Coordination

• Coordinate machine and application information with Engineering and Service.
• Support installation planning and the development of standardized installation packages.

• Work with AMI Service teams and Installation Specialists.
  

• Monitor installation lead times, quality and recurring technical issues.
• Communicate field feedback and improvement requirements to internal teams and suppliers.

Trade Shows and Marketing

• Represent AMI at trade shows, dealer events, open houses and demonstrations.
• Support event planning, equipment selection, product messaging and staff training.
• Conduct product presentations and live demonstrations.
• Collect and qualify leads and coordinate follow-up with Sales.
• Support Marketing with product literature, videos, case studies and launch materials.

Supplier Coordination

• Maintain regular communication with AXXIS and Open-S suppliers and partners.
• Coordinate technical information, product updates, training and field feedback.
• Communicate North American market requirements and development priorities.
• Support supplier meetings, training sessions and joint market-development activities.

What we offer

• Competitive wages
• Comprehensive benefit package
• Registered pension plan with matching contributions after 1 year of employment

AMI Attachments Inc. is committed to providing an inclusive and accessible hiring process. If you require accommodation at any stage of the recruitment or selection process, please let us know. We will work with you to provide reasonable accommodation to meet your individual needs.