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Added 28 mins ago
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Closed listing

AMOREPACIFIC

Sr. Manager, Laneige Marketing

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

$110,000 to $125,000 CAD / year · Full-time

This opening has closed.

The original listing is kept below for reference.

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About employer

Job details

Pay: $110,000 to $125,000 CAD / year
Job type: Full-time
Closing date: Nov 1, 2026
Experience: 8+ years of progressive marketing experience, with at least 3 years in a people leadership or senior marketing management role.
Posting language: English
Posted: Oct 2, 2026

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Original job description

Archived listing. The details below describe a past opening.

AMOREPACIFIC Group is a pioneering Korean beauty company with a rich history dating back to 1945. Headquartered in Seoul, we proudly operate over 30 brands across beauty, personal care, and healthcare. Guided by our mission - "We make A MORE beautiful world" - we’ve taken each step with purpose, believing that our work contributes to a brighter, more beautiful future.

Our dream is rooted in the belief that the world becomes more beautiful when every individual's unique beauty shines. This belief fuels our journey and inspires everything we do.

To bring this vision to life, we are committed to five core principles:

Customer First
Be the 1st and the Best
Collaborate with an Open Mind
Respect Differences
Act with Integrity

At AMOREPACIFIC, every member of our team carries a deep sense of pride and responsibility, knowing that together, we are shaping a more beautiful world.

ABOUT THE ROLE

Laneige Marketing Team is seeking a Senior Manager to serve as the strategic and commercial marketing lead for the brand in the Canadian market. This is a senior leadership role with broad scope across brand strategy, trade and retailer marketing, digital and paid media, go-to-market execution, and team development. The ideal candidate is a confident, collaborative leader who thrives at the intersection of brand building and commercial accountability - someone who can set a vision, align stakeholders, and drive results through their team.

Reporting to the General Manager, this role leads a cross-functional marketing team and acts as the primary marketing point of contact for global HQ, North American leadership, and key retail partners including Sephora Canada and Amazon.

KEY RESPONSIBILITIES

Responsibilities include, but are not limited to:

Brand and Commercial Strategy

Lead annual and multi-year brand strategy for the Canadian market, balancing global direction with local consumer, competitive, and retail insights
Own the A&P budget and make ROI-driven investment decisions aligned with net sales and commercial targets
Develop and present Budget Year plans to Canadian and global leadership, including channel forecasts, product line targets, and investment priorities
Define and evolve brand positioning, category strategy, and long-term portfolio vision for Canada
Set strategic objectives and KPIs in alignment with global HQ, advocating for the Canadian market perspective in all planning cycles

Trade Marketing and Retailer Partnerships

Serve as the senior marketing lead for key retail partnerships, overseeing seasonal planning, co-marketing activations, promotional programming, and in-store strategy
Negotiate and secure retailer investment, exclusive launch windows, and visibility opportunities to drive brand growth at point of sale
Plan and oversee national in-store activations and experiential programs, with accountability for commercial targets and brand impact
Liaise with the Amazon lead on channel strategy, promotional planning, and media investment to grow Amazon as a second commercial engine
Work cross-functionally with sales, SCM, and finance to align on sell-in planning, inventory, and margin delivery across retail channels

Digital Marketing and Paid Media

Provide strategic leadership across the full digital marketing mix - paid social, paid search, organic social, influencer, and affiliate channels
Oversee paid media agency relationships, guiding briefing, budget allocation, and performance against ROAS and channel targets
Lead full-funnel campaign strategy from awareness through conversion, ensuring all activity is grounded in data and tied to business objectives
Guide the team on organic social, influencer, and creator strategy - setting direction on brand voice, content priorities, and partnership structures
Champion an integrated approach to marketing, ensuring paid digital, influencer, and trade activations work together as a cohesive system

Go-to-Market and Launch Management

Own end-to-end go-to-market strategy for new product launches - including positioning, pricing, channel sequencing, retail exclusivity, sampling, and campaign rollout
Manage the annual marketing calendar, coordinating across trade, digital, PR, and creative teams for integrated, on-time execution
Build and present business cases to secure HQ approval for Canadian launch timelines and market-specific investment
Brief and manage creative, media, and PR agencies to ensure consistent brand storytelling across paid, earned, and owned channels
Represent the Canadian market in cross-regional launch planning with APUS and global HQ

PR, Influencer and Brand Experience

Set the overarching PR and influencer strategy for Canada, defining creator tiers, partnership objectives, and budget allocation
Oversee influencer programming and mailer execution for key launches, tracking impact through EMV and campaign reporting
Partner with the sales team on field education and brand training to ensure retail teams are equipped to sell and advocate for the brand
Lead the brand experience vision for consumer-facing events, experiential activations, and media and creator partnerships

Team Leadership and People Development

Lead, coach, and develop a cross-functional marketing team across trade and digital functions, fostering a high-performance and collaborative culture
Provide clear direction, ongoing feedback, and meaningful development opportunities to support team growth and career progression
Conduct formal performance reviews and build individual development plans aligned with both business needs and personal goals
Champion team culture - modeling accountability, curiosity, agility, and a commitment to excellence
Partner with HR and leadership on headcount planning, hiring, and organizational design as the team evolves

Stakeholder and Global HQ Management

Serve as the primary Canadian marketing voice to AmorePacific Global HQ, representing local market context in global planning and strategy cycles
Lead the development and delivery of Canada's annual brand strategy conference.
Collaborate with APUS on shared planning, launch alignment, and cross-regional initiatives
Lead Canada's input into HQ budget processes, including A&P investment justification and commercial impact modelling
Navigate complex multi-stakeholder environments with confidence, maintaining alignment across global, regional, and local teams

Analytics and Reporting

Track brand performance through regular sell-through reporting, flagging gaps and activating commercial response plans as needed
Monitor A&P spend against budget and report on marketing effectiveness to internal and HQ stakeholders
Use data and analytics to evaluate campaign performance, optimize media investments, and build defensible business cases
Analyze channel mix, SKU-level trends, and competitive dynamics to inform strategy and investment decisions

QUALIFICATIONS

Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent advanced degree is an asset.
8+ years of progressive marketing experience, with at least 3 years in a people leadership or senior marketing management role.
Strong experience in beauty, skincare, cosmetics, consumer goods, or a premium/luxury consumer brand; beauty industry experience is strongly preferred.
Proven experience developing and leading annual and multi-year brand strategies, translating global or regional direction into locally relevant market plans.
Strong commercial mindset with demonstrated experience managing A&P/marketing budgets, forecasts, KPIs, and ROI, with accountability for business and sales performance.
Significant experience working with major retail partners and developing trade marketing, promotional, launch, and in-store activation strategies; experience with Sephora or prestige beauty retail is a strong asset.
Strong understanding of digital and performance marketing, including paid social, paid search, organic social, influencer/creator marketing, affiliate marketing, and full-funnel media strategy.
Demonstrated experience leading integrated go-to-market strategies and product launches across retail, digital, PR, influencer, media, and experiential channels.
Experience managing external media, creative, PR, and/or influencer agencies, including briefing, budget oversight, performance management, and campaign optimization.
Strong analytical and financial capabilities, with the ability to interpret sell-through, channel, SKU, media, consumer, and competitive data and translate insights into commercial actions.
Proven ability to lead, coach, and develop cross-functional marketing teams, establish clear priorities and accountability, and build a collaborative, high-performance culture.
Demonstrated ability to influence and align senior stakeholders across local, regional, and global organizations, particularly within a matrixed or multinational environment.
Excellent communication, presentation, and storytelling skills, with the confidence to present strategies, business cases, investment recommendations, and performance results to senior leadership.
Strong negotiation and relationship-management skills, with the ability to build effective partnerships with retailers, agencies, global teams, and internal cross-functional stakeholders.
Highly strategic and commercially minded, while remaining comfortable navigating executional details in a fast-paced and evolving environment.
Strong organizational and project leadership skills, with the ability to manage multiple priorities, launches, stakeholders, and deadlines simultaneously.
Entrepreneurial and consumer-focused mindset, with demonstrated curiosity, agility, accountability, and sound judgment in identifying opportunities and responding to changing market conditions.

We are committed to integration and equal opportunity. Accommodation is available to all applicants upon request throughout our recruitment process. Should you require accommodation during the interview process, please advise the recruiter when contacted.

About employer

More about this job

Responsibilities

Lead Laneige’s Canadian brand and commercial marketing strategy, including budget and ROI decisions, retailer partnerships, digital and paid media, product launches, and performance reporting. Manage and develop a cross-functional marketing team while representing the Canadian market to global and regional leadership and aligning stakeholders across retail, sales, finance, and agencies.

Requirements

Requires a bachelor’s degree in marketing, business, communications, or a related field, with an MBA or equivalent advanced degree considered an asset, and at least eight years of progressive marketing experience, including three years in a leadership or senior management role. Candidates should bring strong beauty or premium consumer brand experience, commercial and analytical capabilities, retail and digital marketing expertise, product launch and agency management experience, and a proven record of leading teams and influencing senior stakeholders.

Skills

Brand Strategy
Commercial Marketing
Budget Management
ROI Analysis
Trade Marketing
Retailer Partnerships
Digital Marketing
Paid Media
Influencer Marketing
Go-To-Market Strategy
Product Launch Management
Team Leadership
Stakeholder Management
Data Analysis
Negotiation
Agency Management

Visa sponsorship

Not detected in the job text

Keywords

Laneige
Beauty
Skincare
Brand Strategy
Canadian Market
A&P Budget
ROI
Net Sales
Trade Marketing
Sephora Canada
Amazon
Retail Partnerships
Paid Social
Paid Search
Organic Social
Influencer Marketing
Creator Marketing
Affiliate Marketing
Full-Funnel Campaigns
Go-To-Market
Product Launches
Public Relations
Experiential Marketing
Sell-Through Reporting
Media Performance
EMV
Forecasting
Portfolio Strategy
Agency Management
Cross-Functional Leadership

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