Sales Director

Let's share a good news first:

In the 2026 Global Top 100 candy companies ranking by Candy Industry, we are ranked 48 of 100.

About Amos Food

• Amos Food is the leading company of creative candies in the world. Amos Food sells its products in more than 50 countries and regions including China, the United States, Canada, Japan, Australia, Germany, France, and Southeast Asia, and directly supplies global top retailers such as Wal-Mart, Sam's, Costco, 7-11, Target, etc.
• Amos Brand has been named one of the Top 5 Fastest-Growing Brands in the U.S.
• CEO Amos Ma has been honored Candy Hall of Fame 2024. The Candy Hall of Fame, the highest honor in the US confectionery industry, known as the "Oscar" award in the global candy industry, was established in the 70s of the 20th century
• Sweets & Snacks Most Innovative New Products Award in 2023 & 2025
• Superior Taste Awards: The most prestigious taste certification worldwide in the food and beverage industry, awarded by International Taste Institute BRUSSELS in 2025

Role Overview

The Sales Director will drive sales optimization and profitable growth across Canada by expanding distribution into new channels and retailers, strengthening broker and distributor performance, and aligning execution between the China head office and Canadian commercial partners. Reporting to the Market VP, this role will support and execute the Canadian market vision and strategy.

What You'll Do

1.Expand Canadian distribution by securing new retail accounts, opening additional channels, and increasing product listings.

2.Develop clear strategies, priorities, and performance expectations for distributors and brokers to maximize market coverage and sales execution.

3.Coordinate the China head office team and Canadian brokers and distributors to ensure alignment, accountability, and timely delivery of commercial priorities.

4.Own delivery against sales and distribution KPIs, with particular focus on sales growth and strict adherence to approved trade budgets.

5.Optimize trade spending, promotional plans, and partner performance to improve commercial returns.

6.Translate the Market VP’s Canadian vision and strategy into actionable sales plans, tracking results and implementing corrective actions as needed.

What We're Looking For

A results-driven sales leader with experience in Canadian consumer packaged goods, retail expansion, and broker and distributor management. Strong commercial discipline, cross-cultural collaboration, and a proven ability to deliver growth within budget are essential.

1.Minimum 10 years of CPG sales experience and university degree.

2.Strong Canadian retail, broker/distributor management, and trade budget experience.

3.French–English bilingualism is an asset.

Why Join Us

• We combine the agility and entrepreneurial mindset of a start-up with the resources of a large company. This allows employees to think boldly, make informed decisions, and pursue ambitious opportunities with strong organizational backing. Our focus is on challenging conventions and advancing our ambition to lead global candy innovation.
• We offer an entrepreneurial journey for driven individuals who want to grow and make a meaningful impact. Employees benefit from broader responsibilities and opportunities to build capabilities beyond those typically associated with their role. Our focus on products designed for Gen Z and Gen Alpha also gives candidates the opportunity to help shape the future of confectionery and support long-term growth.

Benefits

• Attractive basic salary plus generous year-end bonus, complete social welfare benefits
• Regular global industry resource sharing and overseas industry exchange opportunities
• Direct communication mechanism with global headquarters, fast business decision-making and efficient work coordination