National Sales Manager Canada

Anidis Canada is a national distributor of pet food and accessories, serving all 10 Canadian provinces. Each year, more than 1 million animals benefit from our products. A subsidiary of Versele, a global leader in nutrition for birds and small animals, Anidis Canada also distributes several well-established brands in the pet industry, including Purina, Schesir and PureBites. With over 2,000 SKUs distributed in more than 2 500 specialized pet stores, our organization operates in a dynamic, structured and fast-growing environment.

Versele is a leading manufacturer of high quality food and care products for pet and performance animals with 10 factories in 3 continents. We sell our strong brands in over 85 countries thanks to our team of 1.100 colleagues with a true passion for animals. Our group headquarters are based in Deinze near Ghent. We produce more than 95% of our products in house starting from the best raw materials until the final packed product.

After more than 90 years of expertise since our founding, we are still a rock solid family owned company with a unique culture based on respect, passion and engagement. Our track record of strong growth continues in our long term ambitions based on innovation, high investments, regional expansion and of course our dedicated teams.

Every day, we are nurturing the bond between people and over 25 Million animals with the best nutrition and care products. We take our responsibility to improve the wellbeing of people and animals seriously through a wide range of initiatives. Next to that, we contribute to a better planet through local sourcing, lower CO2 emissions, energy and waste reduction.

We are looking for a National Sales Manager Canada

Your Role:

• Drive business development by actively developing and supporting commercial activities in your area.

• Implement growth-focused commercial strategies to expand business with existing customers and identify and convert new business opportunities.

• Analyse market trends and evolutions in the pet food sector; benchmark competitors to inform development strategies.

• The set up and implementation of annual sales and marketing plans for the area.

• Build, coach and maintain strong relationships with your salesforce to ensure the successful rollout and follow-up of commercial plans.

• Identify and develop Modern Trade opportunities (pet shop chains, DIY, online) and negotiate with key accounts to unlock growth potential.

• Leading product training sessions for your own sales team.

• Organizing and participating at professional exhibitions and consumer shows.

• Perform regular field coaching and store-checks with your team to support execution excellence.

• Report directly to the General Manager, providing input on business performance and development potential.

Our Offer:

• A competitive salary and benefits package tailored to your experience and impact.

• The opportunity to work with a passionate and driven team in a dynamic and growing industry.

• A role in a large, ambitious, and international family-owned company, where your contributions truly matter.

• The chance to make a meaningful impact on the lives of pets and their owners worldwide.

• A collaborative and innovative work environment that values your ideas and creativity.

• A true family atmosphere

Your Profile:

• You have a university degree.

• Sales experience within a national or international company is a must.

• You are interested in the petfood market.

• You are sales and result driven, and you have good communication and negotiation skills.

• Fully bilingual

• You are willing to travel frequently (2 week at month at least) and occasionally work on weekend days.

• You live within a reasonable distance from our office

We invite you to submit your résumé and cover letter to laurence.masse@anidis.ca