Senior App Store Specialist (ASO & Ads)
- ON, Canada
- Ontario, Canada, Canada
CA$160,000 – CA$190,000 base salary per year · Full-time
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Job details
- Pay
- CA$160,000 – CA$190,000 base salary per year
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
Own how our apps are found and chosen on the App Store and Google Play: keywords, listings, screenshots and experiments, plus our paid campaigns on Apple Search Ads and Google Ads.
What you'll do
- Research keywords and write titles, subtitles, descriptions and keyword fields for both stores.
- Plan and run store experiments: Product Page Optimization and Custom Product Pages on the App Store, store listing experiments on Google Play.
- Brief and review screenshots, app previews and icons with design and engineering.
- Manage Apple Search Ads and Google Ads app campaigns: structure, keywords, bids, budgets and negative keywords.
- Measure what changed (rankings, conversion rate, cost per install, revenue) and report it clearly.
- Keep every listing and ad within Apple's and Google's policies.
- 5+ years in app store optimization or mobile user acquisition.
- Hands-on experience with App Store Connect and Google Play Console.
- Apple Search Ads and Google Ads app campaigns you've managed with real budgets.
- Strong analytical skills and honest reporting: you say what worked and what didn't.
- Excellent writing: short, clear copy that persuades without overpromising.
- Writing store listings in French.
- Education or utility apps.
- SQL or spreadsheet modelling for cohorts and payback.
CA$160,000 – CA$190,000 base salary per year
More about this job
Responsibilities
Optimize app discoverability and conversion on the App Store and Google Play through keyword research, listing copy, creative assets, and store experiments. Manage Apple Search Ads and Google Ads app campaigns, measure performance, report results, and ensure listings and ads comply with platform policies.
Requirements
Requires 5+ years of experience in app store optimization or mobile user acquisition, hands-on experience with App Store Connect and Google Play Console, and a track record managing Apple Search Ads and Google Ads campaigns with real budgets. Candidates should have strong analytical and writing skills; French listing copy, education or utility app experience, and SQL or spreadsheet modeling are advantageous.
Skills
- App Store Optimization
- Mobile User Acquisition
- Keyword Research
- App Store Listing Copywriting
- Store Listing Experiments
- Product Page Optimization
- Custom Product Pages
- Screenshot and App Preview Briefing
- Apple Search Ads
- Google Ads App Campaigns
- Campaign Management
- Bid and Budget Management
- Performance Measurement
- Conversion Rate Analysis
- Cost-Per-Install Analysis
- Policy Compliance
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Data & Analytics
Keywords
- App Store Optimization
- Mobile User Acquisition
- App Store
- Google Play
- App Store Connect
- Google Play Console
- Keyword Research
- Titles
- Subtitles
- Descriptions
- Keyword Fields
- Product Page Optimization
- Custom Product Pages
- Store Listing Experiments
- Screenshots
- App Previews
- App Icons
- Apple Search Ads
- Google Ads
- App Campaigns
- Campaign Structure
- Bids
- Budgets
- Negative Keywords
- Rankings
- Conversion Rate
- Cost Per Install
- Revenue
- SQL
- Spreadsheet Modeling