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Added 11 mins ago
JR./INTERMEDIATE PROJECT MANAGER AND A SENIOR PROJECT MANAGER
Laframboise Mechanical Electrical Ltd
Long Sault, ON
Full-time
Competitive Compensation and Benefits: We offer a competitive compensation and benefits package to reward and support our team members.
Added 11 mins ago
Gestionnaire de dossiers d’immigration . Immigration Case Manager
Canadian Immigration Council
Montreal, QC · Greater Montreal Metropolitan Area
Full-time
The Canadian Immigration Council, one of Canada’s oldest and most reputable immigration consulting firms, is currently seeking individuals for the position of Immigration Case Manager.
Added 11 mins ago
Manager, Legal Compliance
Seneca Polytechnic
Toronto, ON · North York, ON
Full-time
As Manager, Legal Compliance, you will play a key role in supporting the agreements, partnerships, and procurement activities that enable Seneca to deliver high-quality learning experiences…
Added 11 mins ago
Manager, Procurement
Seneca Polytechnic
Toronto, ON · North York, ON
Full-time
As Manager, Procurement, you will help ensure that Seneca’s academic and administrative teams have access to the goods and services they need to deliver outstanding experiences for…
Added 11 mins ago
Manager of Finance Operations
Sigma Loyalty Group
Toronto, ON · North York, ON
$75,000 to $85,000 CAD / year
Full-time
…company combines advanced technology with exceptional customer support to help protect individuals from the growing risks of fraud and identity…
Added 11 mins ago
Payroll Clerk (Non-Profit)
Quantum Management Services Ltd.
Toronto, ON
$55,000 to $60,000 CAD / year
Full-time
All applications are reviewed by our recruitment team, and hiring decisions are made by people. We may also use AI-enabled tools to support parts of the application review process.
Added 12 mins ago
Nurse A - Registered Nurse General Duty Nurse
HealthCareersInSask.ca
Saskatoon, SK
Part-time
Job Description: Under the direction of the Home Care Manager, the Registered Nurse carries major responsibilities in providing nursing services in the home; collaborates as a member of a…
Added 12 mins ago
Nurse A - Registered Nurse General Duty Nurse
HealthCareersInSask.ca
Regina, SK
Full-time
…care to clients. The Registered Nurse is responsible to the Manager of a designated…
Added 12 mins ago
Nurse A - Registered Nurse General Duty Nurse
HealthCareersInSask.ca
Regina, SK
Full-time
…care to clients. The Registered Nurse is responsible to the Manager of a designated…
Added 12 mins ago
Nutrition Services Worker - 18 Month
County of Wellington
Fergus, ON
Reporting to the Nutrition Services Manager, the Nutrition Services Worker contributes to the provision of a quality dining experience and ensures the safe, palatable and efficient delivery…
Added 12 mins ago
Letter Carrier - Perth
Canada Post - Postes Canada
Perth, ON
Your application must clearly demonstrate how you meet the requirements as Canada Post cannot make assumptions about your education and experience. We thank all those who apply. Only those…
Added 12 mins ago
Senior Land Development Manager
Mattamy Homes
Ottawa, ON
Full-time
The Senior Land Development Manager is responsible for leading the planning, construction and delivery of development projects from beginning to end while using Mattamy resources…
Added 12 mins ago
Cook - Full-Time 60 hours bi-weekly - Medex
Extendicare
Ottawa, ON · LTC - Medex (Baseline Rd.)
Full-time
We may use artificial intelligence (AI) tools to support certain stages of the recruitment process, such as reviewing applications, analyzing resumes, or assessing candidate responses.…
Added 12 mins ago
Manager, FP&A - Wireless Business
Bell
Toronto, ON
As a FP&A Manager within Bell Business Markets (BBM), you will play a key role in supporting the financial performance of a portfolio of products and services through leadership in…
Added 27 mins ago
Specialist, Digital Experience
Canadian Blood Services
Ottawa, ON · Toronto, ON
Reporting to the Manager, Digital Experience Delivery, the Specialist, Digital Experience helps make our donor-facing digital experiences clear, intuitive, accessible and grounded in user…
Added 27 mins ago
Site Reliability Engineer (Adobe Experience Mgr)
Capgemini
Toronto, ON
Define RTO and RPO with the business against the application criticality tier, document the DR exercise plan, and execute the testing - including failure modes you can actually cause:…
Added 27 mins ago
Bilingual Employment Case Manager
YMCA of the National Capital Region
Orleans, ON
Full-time
The Case Manager will be a part of a team that provides Employment Consulting services to unemployed individuals within the National Capital region with an emphasis of serving Ontario Works…
Added 27 mins ago
Commercial Analyst - CMHC Multi-Unit Residential
Meridian Credit Union
Barrie, ON · London, ON · St. Catharines, ON · Toronto, ON · Etobicoke, ON
$52,000 to $75,000 CAD / year
Full-time
…Directors, via CMHC MUR submissions, credit applications and related support, including at times through direct member contact. You will be a part of our team to grow the size and…
Added 27 mins ago
Universal Financial Associate - Fort McMurray
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Fort McMurray, AB
Full-time
Reporting to the Branch Manager, our Universal Financial Associate plays an integral role in the branch by supporting our members with all their banking needs. As a Universal Financial…
Added 27 mins ago
Strategic Planning Analyst IV - Manager Enterprise Risk Management
City of Edmonton
AB
The Manager, Enterprise Risk Management serves as the corporate technical authority for enterprise risk management, strategic risk assessment, and organizational resilience across the…
Added 27 mins ago
Marketing Manager, Monthly Giving
University Health Network
Toronto, ON
$80,000 to $90,000 CAD / year
Full-time
Our role is to garner support for Princess Margaret Cancer Centre, one of the world’s leading cancer research and treatment centres, through philanthropy, fundraising events, and our…
Added 27 mins ago
Security and Loss Prevention Specialist, NA
Amazon
Hamilton, ON
…supports field Security and Loss Prevention and is designed to support Amazon’s Worldwide Operations, as well as affiliate and retail…
Added 27 mins ago
Strategic Planning Analyst IV - Manager Enterprise Risk Management
City of Edmonton
AB
The Manager, Enterprise Risk Management serves as the corporate technical authority for enterprise risk management, strategic risk assessment, and organizational resilience across the…
Added 27 mins ago
DYNAMITE - Sales Associate PT - Georgian Mall
Groupe Dynamite, Inc Garage
Barrie, ON
Part-time
We are committed to employment equity and making the application process as fair and efficient as possible! Artificial intelligence is used solely as an evaluation tool to support the…
Added 42 mins ago
Tissue Recovery Coordinator (Casual Sudbury)
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Sudbury, ON · Greater Sudbury, ON
Part-time
Reporting to: Manager, Ocular Recovery - Tissue

AppDirect

Marketing Operations Manager

Montreal, QC, Canada

Experience: 3+ years of experience in marketing operations or revenue operations within a B2B software environment.
Posting language: English
Posted: Sep 25, 2026

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Original job description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

Responsable des opérations marketing

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About you

This role is designed for a highly motivated, tech‑savvy, and process‑driven Marketing Operations Manager who will optimize demand generation performance through data, technology, and scalable processes. This role owns the end‑to‑end lead management lifecycle and marketing technology stack, partnering closely with Demand Generation / Campaign Managers, Sales, Revenue Operations, and Business Intelligence to improve pipeline quality, predictability, and growth.

What you’ll do and how you’ll have an impact

Own end‑to‑end lead management including lead capture, qualification, scoring, routing, follow‑up, and distribution to sales.
Optimize the lead funnel by identifying gaps and inefficiencies; leverage data, automation, and enrichment to increase both lead quality and marketing‑sourced pipeline.
Design and manage lead and account scoring models, monitoring performance across the funnel and continuously improving conversion rates.
Analyze revenue‑generating activities to surface opportunities for greater efficiency and effectiveness at every stage of the buyer journey.
Manage marketing automation and CRM platforms to execute targeted lead nurturing, segmentation, and email campaigns that move prospects through the funnel.
Develop and maintain dashboards and reporting to track KPIs across marketing campaigns, lead generation, and sales outcomes; provide clear visibility into marketing ROI.
Partner cross‑functionally with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Business Intelligence to align processes, tools, and revenue goals.
Lead process improvement and change management for lead‑to‑sales workflows, ensuring scalable, repeatable, and well‑adopted processes.
Serve as the primary owner of the marketing technology stack, overseeing system configuration, integrations, third‑party tools, user access, and training.
Owner of Hubspot / CRM strategy, building framework and processes for the integration of acquired companies, in partnership with Demand Generation and Revenue Operations.
Ensure data integrity and hygiene by establishing best practices for data management, enrichment, and governance across marketing systems.
Support campaign execution by collaborating with marketing stakeholders on multi‑channel and email campaigns aligned to business objectives and target audiences.
Provide training, onboarding, and ongoing support for marketing and sales stakeholders on tools, processes, and reporting.
Handle ad hoc analysis and requests related to funnel performance, processes, and system issues.

What we’re looking for

3+ years of experience in marketing operations or revenue operations within a B2B software environment.
Strong analytical skills with the ability to translate data into actionable insights.
Proven experience optimizing and automating processes to drive efficiency and scale.
Excellent communication and collaboration skills, with a track record of effective cross‑functional partnership.
Demonstrated ability to deliver measurable impact on marketing and sales performance.
Highly organized, self‑driven, and comfortable leading internal processes and change.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.

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More about this job

Responsibilities

The Marketing Operations Manager will own the end-to-end lead management lifecycle and manage the marketing technology stack to optimize demand generation. They will partner with cross-functional teams to improve pipeline quality, data integrity, and revenue-generating processes.

Requirements

The role requires at least 3 years of experience in marketing or revenue operations within a B2B software environment. Candidates must possess strong analytical skills and a proven track record of automating processes to drive efficiency and scale.

Skills

Marketing Operations
Revenue Operations
Demand Generation
Lead Management
Marketing Automation
CRM
Hubspot
Data Analysis
Process Improvement
Lead Scoring
Data Governance
Pipeline Management
Change Management
Reporting
Cross-functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Marketing Operations
Revenue Operations
B2B Software
Demand Generation
Lead Lifecycle
Marketing Automation
CRM
Hubspot
Data Enrichment
Lead Scoring
Pipeline Quality
KPI Tracking
Data Governance
Change Management
Process Optimization
Marketing ROI
System Integration
Business Intelligence
Lead Nurturing
Segmentation

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